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Betsson and “Fimpen” focus on the grassroots of hockey in new initiative
The award-winning web series “Fimpens Resa” gets a new direction when Betsson and Fimpen steer the ship away from the highest division of hockey and instead focus on the lower divisions. In addition to the web series, Fimpen and Betsson will pay tribute to people who go over and beyond for hockey. With the initiative “Real Hockey Heroes”, they will scan the entire country for local hockey heroes in all of Sweden’s 21 counties.
The former SHL player Christian “Fimpen” Eklund got a new career as a YouTube-star when Betsson launched the series “Fimpens Resa” almost three years ago. It was quickly embraced by the hockey-loving Swedes and now counts over 7 million views. Season 4 of this series premiered last Monday and for the very first time, the series does not focus on the SHL. Instead, Fimpen asked his fans for help via social media about which places he should visit, and after a difficult shortlisting of the hundreds of suggestions, ten destinations were selected.
“It has of course been a lot of fun to go around the country for three years and hang out with SHL players, but now I really want to visit the grassroots of hockey, where there is no professional masseur or three-course meals on the menu. All the non-profit associations and hockey enthusiasts around the country are the heart and soul of hockey, and I am sure that this experience will be at least as good as my visits to the SHL clubs,” says Christian “Fimpen” Eklund.
As part of the program, Fimpen, together with Betsson who is behind the series, will pay tribute to some of the people who do something extra for hockey. First out is “Fimpen’s Real Hockey Heroes” where Fimpen himself selected 10 heroes who are praised in the series. Thereafter, 21 local hockey heroes, one from each of the 21 counties, will be awarded by a jury through a nomination process during spring.
“As a former SHL sponsor, we still love and invest in hockey, and now we hope to be able to support and entertain in a different way. We still offer the best odds on SHL and still have our highly rated recurrent studio programs about the league, but hockey is so much more than the top division,” says Robin Olenius, PR manager for Betsson Sweden.
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Alona Shevtsova
L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament
Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.
“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”
L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.
The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).
The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.
It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.
Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.
“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”
L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.
The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).
The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.
It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.
The post L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament appeared first on European Gaming Industry News.
Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.
LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.
The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.
The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.
The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.
Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.
“We are looking forward to collaborating and strengthening our content library with their diverse games.”
The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.
“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”
The post Hub88 partners with LiveGames to enhance content offering appeared first on European Gaming Industry News.
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