Hundreds of unique and exciting markets created for the Big Game, backed by unrivalled technology and trading expertise

OpenBet, the world leader in sports betting entertainment and its pioneering SportCast business, have unveiled their comprehensive technology, content and trading offering for the Big Game – including new and unique markets designed to further enhance the betting experience.

Having delivered zero downtime during last year’s main event, OpenBet is preparing itself for unprecedented levels of transactions across its entire product portfolio for the main event. During last year’s NFL Championship Game, regulated sports betting was available in 20 states and that has since expanded to 30, with New York among the latest to introduce legislation. With its robust technology, astute trading capabilities and unparalleled content from SportCast, the industry leading provider is once again set to power the world’s biggest sports betting brands with a seamless experience for their players.

Nikos Konstakis, Chief Product Officer at OpenBet, said: “As excitement builds for the Big Game, we’re proud to be at the heart of facilitating entertaining and responsible betting experiences for players. Our loyal customers can depend on us to deliver on the biggest occasion again, with our unrivalled experience and robustness. With an elevated content and trading offering, we’re anticipating our busiest sporting events ever and our teams and technology are ready for kick-off.”

Ahead of the Championship Game, SportCast has developed one of its most wide-ranging American football BetBuilder offerings to date, featuring over 1,400 different types of market selections for the Big Game. The product will be live with 40+ operators worldwide and available in 40 languages. Designed to provide ultimate player experiences, the wide range of offer reaffirms SportCast as the leader in delivering same-game parlays to the global sports betting industry.

As the pioneers of BetBuilder, SportCast’s unrivalled experience and provision in data collection has shaped this year’s offering to be the most advanced and compelling offering in the company’s history. Six different Quarterback markets have been created alone, with players able to bet on the Yards, Touchdowns, Passes, Interceptions, Attempts and Completions, illustrating the depth of SportCast’s offering.

In addition, numerous team prop markets unique to SportCast will be offered, including Team sacks, Fumbles lost and Next team to score a safety. These engaging bet types will be appealing to bettors throughout the whole game, regardless of the overall score line.

Ryan Coombs, VP Content and Managing Director at SportCast, said: “At a time when the burgeoning U.S. sports betting market shows no signs of slowing and the increasing popularity of American football beyond the States, this year’s Big Game promises to be one of the biggest ever in terms of wagers placed. As we have experienced over the previous 12 months, BetBuilder is in very strong demand and we’ve responded to develop a comprehensive offering for the Big Game. With exciting new markets to experience, we’re confident that our enhanced product will match the expectations of operators and bettors worldwide.”