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Casumo brings Neccton on board

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Malta-based online casino recognises the benefits of enhanced player protection – while keeping ahead of regulatory requirements

As one of the gaming industry’s leading online names, Casumo is held to an even higher level of expectation when it comes to regulatory matters. The company has acknowledged the need for expert assistance when it comes to player protection and as such, they are now working with Neccton and will be using the market-leading mentor player protection software going forward.

Casumo’s players will now be supported by mentor‘s AI-based solution that analyses player behaviour in real-time. The software recognises possible problematic behaviour and works to help both player and operator to identify and address the issue.

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mentor is a ground-breaking player tracking tool which alerts the operator and contacts players who display critical behaviour directly. For example, players are informed when their deposit frequency is increasing significantly, and helps customers make better informed decisions about their play with individualised feedback.

Dr. Michael Auer, Director and Head of Development at Neccton, said: “We are delighted to welcome Casumo on board! We already work with so many of the world’s biggest gaming companies who recognise that our approach and our expertise is unique. We’re really excited to be bringing our value to the Casumo brand, and to helping their customers to play responsibly.”

Benjamin Pule, Head of Regulatory Compliance at Casumo, commented: “We’re really pleased to be partnering with Neccton as we continue to focus our efforts on responsible gaming. Casumo is constantly striving to provide the best possible customer experience in a safe environment, the mentor player protection software will allow us to reinforce this and proactively support our players.”

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Gamban Begins Providing Gambling Support Services in Finnish

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Gamban has started providing services in Finnish language.

Gambling is deeply embedded in Finnish culture, and while there are efforts to curb the harms arising from it, many still struggle to find practical tools. By adding Finnish, Gamban is ensuring that more people can take control of their gambling habits without language barriers standing in the way.

“Language should never be a barrier to accessing help. By introducing Finnish to Gamban, we’re ensuring that more people in Finland can access the tools they need. We hope this update makes the process of blocking gambling on devices more intuitive and effective,” Jack Symons, CEO of Gamban, said.

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In Finland, Gamban is partnered with Veikkaus, the government owned betting agency which currently holds a monopoly in the country. Through this partnership fully paid for Gamban licences are distributed free of charge to customers.

“Veikkaus has built a comprehensive and unique safer gambling environment for our customers, and Gamban is an additional service to those who want to make a self-exclusion to all Veikkaus games. It’s also offered to customers with signs of risky behaviour when they are contacted through care calls. Gamban has been a really helpful service, and we are happy that it’s now available in Finnish,” said Susanna Saikkonen, VP Sustainability at Veikkaus.

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Amusnet Introduces “Tournaments” to Elevate Online Gaming Engagement

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Amusnet has introduced its latest promotional tool designed to enhance player engagement and boost operators’ performance. Tournaments reinforces Amusnet’s commitment to excellence, ensuring that its global network of partners can thrive in a competitive landscape and enjoy sustained success in the ever-evolving online gaming industry. With an intuitive interface, customisable tournament formats and seamless integration, this powerful tool is set to upgrade the online gaming experience and increase retention.

This versatile promotional tool enables operators to create highly engaging, dynamic tournaments that captivate players and encourage continuous participation. Whether it’s a time-limited challenge, a leaderboard-driven contest or an exclusive high-stakes competition, the tool offers complete flexibility to tailor rules, prizes and winning criteria to any gaming audience.

By implementing Tournaments, operators can enhance retention, increase activity and upscale revenue with its key features:

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• Quick & Easy Setup – Create tournaments seamlessly with intuitive tools.

• Customisable Rewards – Offer cash, free spins or exclusive prizes.

• Diverse Win Criteria – Set different conditions for varied gameplay styles.

• Seamless Integration – Effortless integration into the Amusnet system for a smooth experience.

• Increased Retention & Revenue – Drive higher engagement and bets with Recurring tournaments.

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Designed to boost engagement, the tool empowers operators of any scale to run dynamic, competitive events, providing endless possibilities for exciting gameplay experiences. Tournaments can be easily accessed through the newly upgraded Client Portal, where operators can request activation via the dedicated Request Form. With a seamless and efficient interface, the portal ensures partners have everything they need to optimise their gaming offerings and drive long-term success.

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MGB Completes Migration of betM to BetMakers’ Apollo Platform

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BetMakers Technology Group has announced that betM has successfully migrated to BetMakers’ state-of-the-art Apollo platform and will now utilise BetMakers’ Managed Trading Services (MTS).

After operating in the Australian market for the past three years, betM sought to enhance its technological infrastructure and service offerings. The transition to the Apollo platform represents a strategic move to leverage BetMakers’ cutting-edge technology and comprehensive MTS suite.

BetMakers and betM agreed to terms in mid February, and within just six weeks have successfully launched betM after completing a smooth data migration of the existing customer base, providing a seamless journey with minimal operational impact.

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The Apollo platform is designed to provide wagering operators with a seamless, efficient and scalable solution, enabling them to deliver superior betting experiences to their customers. By integrating with BetMakers’ MTS, MGB aims to optimise its trading operations, manage risk more effectively and expand its market presence.

This partnership underscores BetMakers’ dedication to empowering operators with advanced solutions that drive business growth and enhance user engagement.

Ryo Kitamura, Chief Executive Officer at MGB, said: “We are delighted to have completed the migration to BetMakers’ new Apollo platform. We’ve been able to achieve the switch very quickly and we are now ready to provide new and existing customers with an advanced betting solution. We are very excited about the upcoming products available through Apollo and the opportunity to work with the BetMakers team to deliver the best possible results”

Lucas Hopkins, Head of Commercial at BetMakers, said: “BetMakers is very pleased to welcome betM to the BetMakers’ Apollo platform. I’m incredibly proud of the speed and precision the team has shown in handling the migration of an existing business from another technical solution. We are excited about sharing our roadmap of new features with betM and are thrilled to get this validation for the hard work and planning that the team have put into building the Apollo platform.”

The post MGB Completes Migration of betM to BetMakers’ Apollo Platform appeared first on European Gaming Industry News.

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