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Relax Gaming promotes Nadiya Attard to Chief Commercial Officer

Relax Gaming, the iGaming aggregator and supplier of unique content, has strengthened its commercial team to deliver upon its ambitious market expansion plans with the promotion of Nadiya Attard to the role of Chief Commercial Officer.
Having held the position of Director of Sales since joining Relax two years ago, Nadiya boasts 20 years of extensive experience in the iGaming sector, across both B2B and B2C for industry giants including Betfair, Microgaming and NetEnt.
Offering a unique combination of commercial and technical knowledge, as well as a Master’s degree in programming, Nadiya has consistently exhibited an in-depth understanding of regulatory landscape and legal framework across numerous jurisdictions.
Thanks to her wealth of experience, Nadiya’s role has proven invaluable to Relax Gaming’s impressive growth in recent years, aiding in significant expansion in distribution of the company’s network.
With a solution-oriented approach, Nadiya holds a well-earned reputation for consistently delivering on her targets, even when faced with challenges and alongside her dedication to maintaining a healthy work-life balance.
Following her appointment, Nadiya will succeed the position from Daniel Eskola who will now take on the role of Deputy CEO.
Daniel moved from CEO to CCO in November 2019 to focus fully on the commercial side of the business, during which time Relax went from strength to strength, with revenue from its slot content increasing by a staggering 592%.
Commenting on Nadiya’s appointment, Daniel Eskola, Relax Gaming Deputy CEO, said: “I am very proud of the commercial team, which has delivered phenomenal growth in a highly competitive market. After committing to two years as CCO and all targets delivered, it is time to hand over the reins to Nadiya who has been outstanding from day one.
“The commercial team is in very capable hands to lead Relax onward to a total of 300+ operators in the coming years, including multiple market entries on the horizon. On a personal note, I am incredibly excited to move into my role as Deputy CEO at Relax, giving me time to focus on special projects that are expected to be delivered in late spring 2022.”
Nadiya Attard, Relax Gaming Chief Commercial Officer, added: “Two years ago when joining Relax, my promise was to help accelerate the company’s success and now it’s time to reach new heights and take the next step.
“With a continued focus on team growth, development, empowerment and collaboration, I know we will continue to exceed expectations as we continue to drive differentiation and expand into new regulated markets.”
Relax now offers its partners more than 3,000 online casino games, featuring headline slots from its in-house studios along with a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.
Recognised by the industry as a true driver of differentiation, Relax Gaming has won a host of awards for its approach, celebrating “Casino Content Supplier” at the 2021 EGR Awards, as well as “Casino Software Supplier” at the EGR B2B 2020 Awards.
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Cashin’ Joker multiplies mayhem on the reels

The chaos-loving Joker returns in Cashin’ Joker, a vibrant 3-reel slot from Play’n GO that doesn’t play by the rules. As numbers tumble onto the reels and transform into powerful multipliers, players are thrust into a fast-paced experience full of surprises and dramatic shifts in momentum.
Every time the Joker symbol appears, the game shifts into another gear. A brand-new reel slides into view on the left, reshaping the grid and refreshing the possibilities. With each reel showing numeric symbols, the values combine to create the final outcome – a system built entirely around what’s on display. This clear, intuitive mechanic delivers instant impact while keeping things moving at speed.
A randomly triggered RE-SPIN feature further stirs the mix. When certain reel positions align, the game takes another shot at improving the outcome by spinning a single reel again. It’s a small touch that can make a big difference, especially when paired with the Joker’s signature transformation.
While Cashin’ Joker might feel like a spiritual cousin to earlier Play’n GO releases such as Fire Joker, it offers its own brand of mischief. Its single-payline structure and lean visual setup let the core concept shine – no clutter, just the raw energy of numbers landing in just the right places.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “Cashin’ Joker shows how simplicity and smart design can still deliver compelling gameplay. It’s bold, punchy, and proves that numbers can be just as exciting as symbols.”
With its unpredictable pace and sleek mechanics, Cashin’ Joker is pure distilled fun – a game that thrives on quick decisions and bold results.
The post Cashin’ Joker multiplies mayhem on the reels appeared first on European Gaming Industry News.
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Belatra signs content partnership with Phoenix365.tech

Belatra Games, the specialist online slots developer, has agreed a new content partnership with EU-based software development company, Phoenix365.tech.
With partners across the world, Phoenix365.tech excels at providing modern and flexible gaming solutions. Its platform is paired with Phoenix365’s Player Account Management software, which is integrated with the industry’s leading suppliers of casino games content.
As part of the collaboration, Belatra’s portfolio of titles will be added to the Phoenix365.tech casino lobby. Among these titles are popular hits such as Mummyland Treasures, Rise of Zeus, Blast the Bass, Make it Gold, Bear’s Tricks and a selection of instant games.
Misha Voinich, Head of Business Development at Belatra, commented: “Phoenix365.tech powers some of the leading operators in the industry and we only work with reliable, trusted partners. Our games can now be showcased and enjoyed by even more players.”
Sergei Efimenko, Phoenix365.tech CEO, added: “We wish to work with only the industry’s top casino games content suppliers and Belatra’s studio is exactly that. Over the years they have curated a rich and diverse catalogue of games that our partners are set to greatly benefit from.”
The post Belatra signs content partnership with Phoenix365.tech appeared first on European Gaming Industry News.
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BetOnValue Announces Key Additions and Improvements to its Platform

BetOnValue, a versatile iGaming platform specialising in arbitrage betting and accurate sports predictions, has announced new additions to its services that enhance versatility and improve user experience.
Following a series of structural and visual improvements, BetOnValue continues to expand its offering. Owned and operated by GSH Online Media, the platform builds on its arbitrage betting background and has added new user-friendly tools and entertainment opportunities.
With its successful quest to provide a complete product, BetOnValue consolidates its capabilities and creates new upsides for its visitors.
As a multilateral platform meant to help users navigate the iGaming market, BetOnValue has added new amenities for an improved overall experience:
Social tournaments—Featuring an internal, state-of-the-art engine, BetOnValue provides social tournaments as an alternative to traditional iGaming solutions. They do not require any entrance fees or gameplay costs, making them completely free. These tournaments are offered in partnership with industry-leading brands and provide real-money winnings.
A highly varied database of bonuses—iGaming operators strive to acquire as many users as possible, regardless of their consumer profiles. BetOnValue now features a sizeable, industry-leading collection of casino offers from these operators. They also provide expert-generated evaluations and a reliable rating system.
An exceedingly efficient filtering system—Given the size of the aforementioned collection, BetOnValue recognises the need for efficient browsing. The platform provides an intricate filtration system that allows users to customise their search based on factors like offer validity, value and country-specific availability.
BetOnValue CEO Viorel Stan said: “BetOnValue is the reflection of a continuous effort that we make in the interest of our users. As the iGaming industry continues to grow on a global scale, BetOnValue keeps up with this reality by empowering users to navigate it better. We do so with a ready-made platform that has grown from its arbitrage betting background to a complete solution for players of all profiles. I am grateful for my team’s relentless work in realizing our vision!”
The post BetOnValue Announces Key Additions and Improvements to its Platform appeared first on European Gaming Industry News.
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