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NBA Africa and Hennessy to Host League’s First NBA Crossover Lifestyle Event on the Continent

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NBA Africa and Hennessy, the world’s best-selling cognac, today announced that NBA Crossover, an invite-only lifestyle event that will showcase the convergence of the NBA and popular culture through the art, fashion, music and technology that surround today’s game, will take place in Africa for the first time on Saturday, Feb. 5 at Landmark Beach Front in Lagos, Nigeria.

As part of NBA Crossover, Africa’s first floating basketball court will be displayed at Ikoyi Link Bridge in Lagos from Feb. 3-5. In addition, on Feb. 5 Hennessy will be the Presenting Partner of a celebrity basketball game at Landmark Beach Front featuring Nigerian artists, performers and media personalities. NBA Africa and Hennessy will also donate a basketball court to the Lagos State Parks and Gardens Agency at Ikorodu Recreational Park as part of their and Lagos State’s commitment to providing people in the state with access to sport.

“We at Hennessy are thrilled to partner with NBA Africa to create this unforgettable experience in Lagos. Nigeria is such an important market for both Hennessy and the NBA, and this event is something we’ve been looking forward to for some time,” said Hennessy President & CEO Laurent Boillot. “The NBA and Hennessy have made a huge impact on urban culture across the globe, and this partnership event in Lagos will again showcase that our collective influence moves far beyond the court. Over the past year, Hennessy has partnered with the NBA to showcase courts in iconic locations in Australia, China and the UK, and it is now time for Nigeria to enter the game.”

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“We are thrilled to celebrate the NBA’s landmark 75th Anniversary Season with Hennessy in such iconic fashion,” said NBA Africa CEO Victor Williams. “Nigerian players have had tremendous impact on basketball and the NBA, and it is only fitting that we host our first NBA Crossover event on the continent in Lagos, where there is already tremendous talent and passion for the game.”

“NBA Africa is committed to the development of basketball in Nigeria, and this event, in addition to the opening of our office in Lagos, mark another milestone in our efforts to grow the game in the country,” said NBA Africa Vice President & Country Head of Nigeria, Gbemisola Abudu. “I look forward to NBA Crossover and to working with my colleagues to expand our engagement with Nigerian fans, partners and basketball stakeholders in the months and years to come.”

For more than 250 years, Hennessy has celebrated those who embody the “Never Stop. Never Settle” ethos that is personified by the NBA’s unwavering commitment to drive culture forward. Throughout the NBA’s 75th Anniversary Season, Hennessy will celebrate the tradition and mindset of basketball fans across Africa through a range of consumer events, activations and localized content.

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Africa

Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited

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Readen Holding Corporation, a venture capital specialising in Fintech, Digital Payments and E-commerce, has announced the successful signing of the final agreement to acquire an 80% controlling stake in Morrich Lottery Limited, a fully licensed lottery operator in Nigeria. This milestone marks RHCO’s official entry into the African gaming market — one of the fastest-growing and most promising sectors globally.

With the closing of this acquisition, RHCO now holds active licenses in Nigeria for lottery, sportsbook and casino operations, unlocking access to an estimated $2.5 billion gaming market projected to grow over 9% annually through 2030. This move positions RHCO to become a major international force in regulated gaming, entertainment and fintech infrastructure.

Ridzky Berg, CEO of RHCO, said: “This is more than an acquisition — it’s a strategic launchpad into one of the most dynamic gaming markets in the world. Nigeria’s youthful population, expanding internet access, and growing appetite for digital gaming make this a prime market. With our proven fintech backbone and seasoned leadership, we’re ready to set a new standard for integrated, secure, and user-friendly gaming platforms across the region.”

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Gaming Corps Expands African Presence with KingMakers Partnership

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Gaming Corps signs a deal with leading African gaming platform, KingMakers.

Gaming Corps, a publicly listed game studio based in Sweden, has put pen to paper on a content distribution deal with KingMakers, a leading sports betting and gaming platform in Africa. This new strategic partnership will help cement Gaming Corps as one of Africa’s most dynamic game studios while enhancing the game offering across KingMakers’ platforms.

The deal will see Gaming Corps’ diverse online slot and casino game portfolio integrated into KingMakers’ platform. This includes popular titles like Gates of Hellfire, Wet and Wild Beavers, and Snoops’ High Rollers, each of which showcases Gaming Corps’ commitment to innovative gameplay, creative bonus features and big winning potential.

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KingMakers’ customers will also enjoy Gaming Corps’ selection of industry-leading crash and instant-win games and hits from the Smash4Cash™ selection, including its flagship title, Piggy Smash.

The move will see Gaming Corps significantly enhance its position in the African market, with KingMakers marketing itself as ‘Where Africa comes to play’. KingMakers’s leading brand, BetKing, is one of Africa’s most in-demand online gaming sites, ensuring Gaming Corps reaches more players on the continent than ever.

Danielle Calafato, CCO at Gaming Corps, said: “A key part of our global expansion strategy is to work alongside the biggest and best names on each continent. KingMakers is a major player in the African market with a strong reputation among players, and this partnership provides us with major exposure there.

Our games have always been well-received by African audiences, and with KingMakers, we can continue to cement our status as a must-have game studio in the region.”

Kaan Bulakeri – Head of Gaming at KingMakers noted: “In our clear vision to be the home where Africa comes to play, we as KingMakers believe in strong business partnerships to bring the most innovative entertainment content to our customers.

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Our business strategy is to create this customer value together with global partners as well as locally focused game providers to enhance our rich and diverse offering combined with best user experience.

Gaming Corps is one of the game studios that resonate with our vision and strategy, therefore with their innovative approach we eagerly continue to provide our customers with tailored and localized first-in-class entertainment.”

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

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Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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