Canada
SharpRank – The Betting Industry’s Only Independent Ratings Company Kicks Off 2022 With New NBA and NHL Product Offerings
Following Emphatic “First Pitch” Wins at SBC and G2E in 2021, SharpRank Unveils Plans for Further 2022 Expansion
SharpRank, the only independent sports betting rating agency, which leverages proprietary metrics, data science, and ratings to expand the total addressable market it services, announced two new product offerings today. The company is onboarding both NBA and NHL picks as sport offerings in addition to its existing CFB and NFL personalities and podcasts that currently have coverage on the platform. These new sports add to the depth and scope of the weekly overall sharp/media success ratings. Both the NHL and NBA will have their own individual sport rankings (Ex. Top 10 NHL, Top 10 NBA) which will be announced weekly via the app and Twitter (@Sharp_Rank) and will culminate in the SharpRank Top 10 Overall cross-port ranking. Additionally, SharpRank plans on adding MLB, NASCAR, and select PGA and Horse Racing events. In anticipation of FIFA at the tail end of 2022 soccer will also likely be added.
“We were happy to see the attention our service received in 2021 as the industry continues to grow,” said Chris Adams, CEO of SharpRank. “People see our proprietary ranking technology as a necessary and positive step in creating a more trustworthy and transparent market, so we are excited to continue to expand and offer new sports picks and rankings to further cover the market.”
SharpRank’s 2002 expansion follows a successful 2021 in which the company was awarded top prize at multiple industry conferences. The company won first prize at the first ever SBC First Pitch competition presented by Wagers.com at the 2021 SBC Summit North America conference as well as at the G2E Global Gaming Expo Pitch Competition in October. Finalists presented their company’s business plans to an esteemed panel of judges during each conference. SBC’s panel was moderated by Business Insider sports betting and future of TV reporter, Ashley Rodriguez and judged by a panel of sports betting investment experts including:
● Lloyd Danzig – Managing Partner, Sharp Alpha Advisors
● Chris Grove – Co-Founder, American Affiliate Co.
● Kiki Mills Johnston – Managing Director, DRIVE by DraftKings
● Chad Stender – Partner, SeventySix Capital
● Davis Catlin – Senior Managing Director, Las Vegas Sands Corp.
“By helping to create a more transparent and trsutworthy market, SharpRank is unlocking the long tail casual consumer and enables financial market tie-ins. It would be difficult to trust a fund without a Morningstar rating – SharpRank is sportsbetting’s equivalent,” stated Chris Adams. “Sports betting innovation is going to be vital in the expansion and sustainable growth of one of the fastest growing industries in America, and SharpRank aims to be at the forefront of its progress.”
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Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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