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Champion Gaming Celebrates 20 Years of Advanced Football Analytics with Announcement of The Historical NFL Coach Aggressiveness Index

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For 20 years, Champion Gaming brands EdjSports and Football Outsiders have pioneered leveraging data and analytics to create stronger on-field decision making

Champion Gaming Group Inc., the “Moneyball of Sports Wagering” and the new corporate head of EdjSports and Football Outsiders, announced the development of The Historical NFL Coaches Aggressiveness Index. This coincides with the 20th anniversary of the advent of predictive data and analytics with the creation of EdjSports and Football Outsiders. The Index compares how often coaches attempt to gain a first down in different fourth down situations against the historical average (measured at 1.0) of how often coaches have tried to convert on fourth down in those situations in the past.

“In looking back on 20 years of coaching decisions, it’s clear that the presence and acceptance of data and analytics has empowered a new generation of coaches to rethink conventional wisdom on fourth down situations,” said Aaron Schatz, editor-in-chief of Football Outsiders. “In looking at the Aggressiveness Index in the aggregate by year, it’s exceptionally clear that the 2018 Super Bowl win by the Philadelphia Eagles is the catalyst for more teams looking towards analytics to reduce risk and increase win probabilities.”

Rank

Coach

Aggressiveness Index

1.

Kliff Kingsbury (Arizona Cardinals, 2019 – Present)

2.63

2.

Matt LaFleur (Green Bay Packers, 2019 – Present)

2.01

3.

Doug Pederson (Philadelphia Eagles, 2016-2020)

1.89

4.

Matt Nagy (Chicago Bears, 2018-2021)

1.87

5.

Frank Reich (Indianapolis Colts, 2018 – Present)

1.58

6.

Zac Taylor (Cincinnati Bengals, 2019 – Present)

1.54

7.

Mike Vrabel (Tennessee Titans, 2018 – Present)

1.54

8.

Sean McDermott (Buffalo Bills, 2017 – Present)

1.51

9.

Sean Payton (New Orleans Saints, 2006 – Present)

1.49

10.

Hue Jackson (Oakland Raiders, 2011)

(Cleveland Browns, 2016-2018)

1.41

Football Outsiders, founded in 2001 by Schatz, is one of the preeminent and most trusted football analytics and content sites. Football Outsiders creates in-depth NFL and NCAA advanced statistics including its proprietary DVOA and DYAR ratings. Founded in 2013 by Sean O’Leary and Frank Frigo, EdjSports empowers smarter decision-making with proven predictive and prescriptive analytical models and custom software solutions for the sports industry. EdjSports acquired Football Outsiders in 2018.

“In today’s NFL, the common fan is comfortable in hearing and understanding predictability outcomes like success rates on long field goals, winning percentage in adverse weather and a coach’s success of “going for it” on fourth down based on specific field position and time in the game,” said Frigo, Champion Gaming’s Chief Innovation Officer and co-founder of EdjSports. “However, 20 years ago, football data didn’t move past player stats. Given the situational and strategic nature of football, we saw an opportunity to use data and analytics to develop predictive outcomes to allow for smarter on-field decision making and a reduction in situational risk.”

Both EdjSports and Football Outsiders were acquired by Champion Gaming in 2021.

“For the past two decades, EdjSports and Football Outsiders have been at the vanguard of sports data and analytics and this new ‘Aggressiveness Index’ is just one of the many unique and proprietary products we have developed through our world class analytics teams,” said Ken Hershman, CEO of Champion Gaming. “At Champion Gaming, it’s our mission to become the most trusted destination for the sports wagering industry. Through the path that Edj and Football Outsiders have been able to forge, we’ll be developing new sports wagering content and products beyond football, to bring to sports bettors and media the most engaging and cutting edge content, tools and analytics in the marketplace.”

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Gaming Corps expands Entain deal with Ontario live and Alberta launch planned

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Supplier content is already live on BetMGM in Ontario, with Party Casino & Sports Interaction lined up ahead of Alberta’s July iGaming opening.

Gaming Corps has expanded its partnership with Entain, extending distribution of its casino content across more Entain brands and markets, with Canada positioned as a key near-term focus.

The supplier went live with Entain’s joint venture BetMGM in Ontario in December 2025, followed by a wider Entain rollout in the province in March 2026. Gaming Corps and Entain are also preparing for Alberta’s regulated iGaming market opening in July, with Gaming Corps content “ready to go live from day one with BetMGM” and Party Casino & Sports Interaction to follow.

Outside Canada, Gaming Corps said it completed a full content launch in Brazil with Sportingbet and Betboo in May, and launched 3 Pigs of Olympus exclusively across Entain’s UK-facing Ladbrokes, Coral Gala and Foxy brands in June. The company also said additional launches are being prepared for Portugal, Spain and New Zealand.

The latest phase includes football-themed titles such as Penalty Champion, Goals to Glory: Football Fever and Goals to Glory: Instant Blitz, alongside the supplier’s 3 Pigs IP. Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “For Gaming Corps, this is a huge milestone. Entain is one of the biggest names in global gaming, so to see our relationship grow in this way is a clear sign of the trust, performance and commercial value we have built together.

“What makes this particularly exciting is the scale of the opportunity. This is not a single-brand launch or a one-market rollout. Entain is continuing to take Gaming Corps content into more territories, across more of its brands, and that says a lot about where we are as a business.

“We have worked hard to build a portfolio that gives major operators real flexibility, from high-performing IP to timely, event-led content and new game formats. To see that strategy being recognised by a partner of Entain’s calibre is incredibly rewarding, and we are very excited about what comes next.”

Obdulio Bacarese, Global Gaming Director at Entain, added: “Gaming Corps has been a valuable partner over the last four years. The strength of the relationship lies in how easily the content can be activated around different commercial priorities, from supporting new market entries to adding timely releases around key calendar moments. The studio understands the need for content that is flexible, relevant and easy to position locally, and we are pleased to continue building on the partnership.”

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Gaming Corps expands Entain partnership with major Canadian rollout

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Gaming Corps, a publicly listed game development company based in Sweden, has expanded its partnership with Entain, one of the world’s largest sports betting and gaming groups, marking the latest phase of a relationship that began with the companies’ original partnership agreement in 2022 and now spans multiple Entain brands.

Canada is a major focus for the extended partnership. Gaming Corps went live with Entain’s Joint Venture, BetMGM in Ontario in December 2025, followed by a wider Entain rollout in the province in March 2026. Both are now preparing for the opening of Alberta’s regulated iGaming market in July, with the studio’s content ready to go live from day one with BetMGM and Party Casino & Sports Interaction following shortly after.

The partnership has also continued to grow internationally, with Gaming Corps completing a full content launch in Brazil with Sportingbet and Betboo in May of this year, followed by the exclusive launch of 3 Pigs of Olympus across Entain’s UK-facing Ladbrokes, Coral Gala and Foxy brands in June.

Additional market launches in Portugal, Spain and New Zealand are also being prepared.

The latest phase includes a mix of Gaming Corps’ most recognisable content, from football-themed titles such as Penalty Champion, Goals to Glory: Football Fever and Goals to Glory: Instant Blitz, to the studio’s high-performing 3 Pigs IP.

 

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “For Gaming Corps, this is a huge milestone. Entain is one of the biggest names in global gaming, so to see our relationship grow in this way is a clear sign of the trust, performance and commercial value we have built together.

“What makes this particularly exciting is the scale of the opportunity. This is not a single-brand launch or a one-market rollout. Entain is continuing to take Gaming Corps content into more territories, across more of its brands, and that says a lot about where we are as a business.

“We have worked hard to build a portfolio that gives major operators real flexibility, from high-performing IP to timely, event-led content and new game formats. To see that strategy being recognised by a partner of Entain’s calibre is incredibly rewarding, and we are very excited about what comes next.”

 

Obdulio Bacarese, Global Gaming Director at Entain, added: “Gaming Corps has been a valuable partner over the last four years. The strength of the relationship lies in how easily the content can be activated around different commercial priorities, from supporting new market entries to adding timely releases around key calendar moments. The studio understands the need for content that is flexible, relevant and easy to position locally, and we are pleased to continue building on the partnership.”

The post Gaming Corps expands Entain partnership with major Canadian rollout appeared first on Americas iGaming & Sports Betting News.

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BetMGM

Gaming Corps expands Entain partnership with major Canadian rollout

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on

gaming-corps-expands-entain-partnership-with-major-canadian-rollout

Gaming Corps, a publicly listed game development company based in Sweden, has expanded its partnership with Entain, one of the world’s largest sports betting and gaming groups, marking the latest phase of a relationship that began with the companies’ original partnership agreement in 2022 and now spans multiple Entain brands.

Canada is a major focus for the extended partnership. Gaming Corps went live with Entain’s Joint Venture, BetMGM in Ontario in December 2025, followed by a wider Entain rollout in the province in March 2026. Both are now preparing for the opening of Alberta’s regulated iGaming market in July, with the studio’s content ready to go live from day one with BetMGM and Party Casino & Sports Interaction following shortly after.

The partnership has also continued to grow internationally, with Gaming Corps completing a full content launch in Brazil with Sportingbet and Betboo in May of this year, followed by the exclusive launch of 3 Pigs of Olympus across Entain’s UK-facing Ladbrokes, Coral Gala and Foxy brands in June.

Additional market launches in Portugal, Spain and New Zealand are also being prepared.

The latest phase includes a mix of Gaming Corps’ most recognisable content, from football-themed titles such as Penalty Champion, Goals to Glory: Football Fever and Goals to Glory: Instant Blitz, to the studio’s high-performing 3 Pigs IP.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “For Gaming Corps, this is a huge milestone. Entain is one of the biggest names in global gaming, so to see our relationship grow in this way is a clear sign of the trust, performance and commercial value we have built together.

“What makes this particularly exciting is the scale of the opportunity. This is not a single-brand launch or a one-market rollout. Entain is continuing to take Gaming Corps content into more territories, across more of its brands, and that says a lot about where we are as a business.

“We have worked hard to build a portfolio that gives major operators real flexibility, from high-performing IP to timely, event-led content and new game formats. To see that strategy being recognised by a partner of Entain’s calibre is incredibly rewarding, and we are very excited about what comes next.”

Obdulio Bacarese, Global Gaming Director at Entain, added: “Gaming Corps has been a valuable partner over the last four years. The strength of the relationship lies in how easily the content can be activated around different commercial priorities, from supporting new market entries to adding timely releases around key calendar moments. The studio understands the need for content that is flexible, relevant and easy to position locally, and we are pleased to continue building on the partnership.”

The post Gaming Corps expands Entain partnership with major Canadian rollout appeared first on Americas iGaming & Sports Betting News.

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