Canada
SCIENTIFIC GAMES GLOBALIZES LEADERSHIP IN RESPONSIBLE GAMING WITH WORLD LOTTERY ASSOCIATION CERTIFICATION

Scientific Games Corporation expands the company’s leadership as a responsible lottery company by achieving the World Lottery Association’s Responsible Gaming Framework Certificate of Alignment for its worldwide operations spanning five continents. WLA awarded the prestigious certification following an extensive process auditing Scientific Games’ continued improvement to responsible gaming practices across its global lottery operations for both retail and digital products and services. The audit was conducted by an independent, international panel with expertise in corporate social responsibility.
“In the global lottery industry, Scientific Games has truly established its leadership role in responsible gaming,” said Mélissa Azam, Senior Corporate Social Responsibility Manager, World Lottery Association. “The company’s Healthy Play program, which provides lotteries with real tools to support their own responsible gaming programs, demonstrates Scientific Games integration of the WLA Responsible Gaming Principles throughout the organization, and its investment in the future of the lottery industry. WLA is proud to support Scientific Games’ Global Responsible Gaming Certification and congratulates the company on its longstanding and continued commitment to responsible gaming.”
In 2020, Scientific Games increased its support of lotteries’ responsible gaming efforts with the Healthy Play program, an initiative to promote healthy enjoyment of games through player education. Scientific Games launched the global effort by creating Lottery employee responsible gaming training, customized in content and multiple languages to ensure companywide awareness and understanding of healthy, responsible lottery play.
“Scientific Games was already living the principles of responsible gaming,” said Peter Truesdale, Director of Corporate Citizenship, which conducted the audit for WLA. “There is a collaborative effort across multi-functional teams at the company to continually learn and to demonstrate thought leadership on the evolving topic of responsible gaming in the global lottery industry.”
The company also created the Healthy Play Guide, a digital magazine available to lotteries that outlines the Healthy Play program and responsible gaming tools. Next up in 2022 is a Healthy Play website, customizable for individual lotteries, and accessible by lottery stakeholders through a QR code.
“Scientific Games is honored to receive WLA’s Responsible Gaming Certification, which recognizes our ongoing commitment to Healthy Play across our global lottery organization,” said Carla Schaefer, VP of Responsible Gaming for Scientific Games Lottery. “We want to give our lottery customers tools and best practices to help them market their products in healthy and responsible ways. Our Healthy Play program helps lotteries educate their players, establish trust and increase lottery literacy.”
In 2012, WLA invited Scientific Games experts to help develop an initial responsible gaming framework. The company was among the first in the world to achieve WLA certification as a responsible gaming supplier at its European instant game operations in 2015, earning multiple re-certifications over the years and expanding across all products. The supplier certification framework includes research, employee programs, product and service development, remote gaming channels, advertising and marketing communications, client awareness, stakeholder engagement, and reporting.
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AGCO
AGCO Removes Cap on Seller Commission for Charitable Lottery Products

The Alcohol and Gaming Commission of Ontario (AGCO) has updated several lottery policies to remove the cap on seller commission for Paper Raffles and Media Bingo, along with removing the prohibition on Catch the Ace paper lotteries, to align with other charitable lottery products.
Licensed charities may now negotiate commissions directly with sellers and determine commissions, provided they are reasonable and tied to the cost of service provided by the seller.
These updates further the AGCO’s commitment to adopt an outcomes-based regulatory approach and reduce burden for the charitable gaming sector. Local charitable organizations will have greater flexibility to make decisions that best serve their fundraising objectives.
Important Reminders
• Charities must still receive approval for other expenses incurred under their licence and retain receipts for seller commission paid.
• Licensing authorities will not require documentation to be submitted as part of the application process, however, charities are still subject to audit to determine compliance.
• Charities are reminded of their legal requirement to meet their obligations under the Criminal Code and with respect to conducting and managing a charitable gaming scheme.
• As with all licensed charitable lottery events, charities must take the necessary steps to ensure that they are conducting and managing the lottery event within Ontario.
For charitable gaming-related inquiries, email an AGCO Eligibility Officer at [email protected] or call AGCO Customer Service at 1-800-522-2876, Monday to Friday from 8:30 a.m. to 5 p.m.
The post AGCO Removes Cap on Seller Commission for Charitable Lottery Products appeared first on Gaming and Gambling Industry in the Americas.
Alon Segev
Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation

Leading business, technology, finance, and gaming law firm, Segev LLP, is proud to announce its 10th anniversary. Over the past decade, Segev has evolved from a bold idea into a multi-jurisdictional firm serving clients across Canada, the U.S., and beyond.
Built for innovation-driven industries, the firm is widely recognized for its work with companies at the forefront of gaming, crypto, technology, and emerging sectors. “Our 10-year anniversary is a defining moment,” said Founding Partner, Ron Segev. “It’s a testament to the strength of our team and our culture of teamwork, self-improvement, and growth – all of which is directed at scoring wins for our great clients.”
As industries like fintech, crypto, iGaming, and AI have matured, so has the firm, often in parallel with its clients. “We’ve all grown together with our clients from one success to the next, whether it be helping clients complete financings or helping them close business,” said Managing Partner Alon Segev. “I look forward to continued growth for us and our clients in the next 10 years!”
The firm’s client-first approach has consistently earned recognition from top legal ranking guides. Segev LLP is ranked by Chambers and Partners as a “Leading Firm” and “Band-1” in Canada for Gaming Law and are also recommended by The Legal 500 and Lexology. These rankings reflect the team’s ability to deliver strategic, high-quality legal solutions that align with their clients’ business goals.
Recognized for their unique ability to exceed expectations and deliver out-of-the-box solutions, Segev LLP’s clients have affirmed: “The firm demonstrates its capability not only to understand complex matters, but also to offer solutions that are practical, pragmatic, and value-adding.”
“Segev possesses outstanding resources and maintains global partnerships, enabling it to deliver precise and informed responses to any queries related to the iGaming industry.”
“Epic service, very good, I won the case!”
“Great service, friendly atmosphere, and support.”
Several Segev team members also reflected on the milestone: “There was a moment early in my time here when I realized I wasn’t just being brought in to help; I was expected to contribute, take initiative, and run with big ideas. That stuck with me,” said Negin Alavi.
“Together with our clients, [Segev] has experienced remarkable growth over the past decade. I’m honored to have contributed to this journey and to celebrate these shared successes,” said David McHugh.
“Segev has cultivated a thriving law practice on the principle that challenges are to be embraced as opportunities. The approach has enabled us to grow as lawyers, but more importantly, it has enabled us to ensure the success of our clients,” said Mark Balestra.
“Since joining through Segev’s Ontario expansion, I’ve had the chance to work alongside some of the sharpest and most collaborative lawyers in the gaming space,” added Manav Bhargava. “As a full-service firm and industry leader, Segev stands out for its ability to support innovative businesses with practical, forward-thinking legal advice.”
Segev LLP will commemorate the anniversary with a series of internal and external initiatives throughout the remainder of the year.
The post Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation appeared first on Gaming and Gambling Industry in the Americas.
AGCO
INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.
The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.
The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.
Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.
“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”
The post INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.
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