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2021 – the year of growth for Upgaming

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In 2021 Upgaming entered the market with it’s new, updated products, launched new website, spurring up the competition within the iGaming solutions market

2021 has been a year of challenges and new opportunities. Even though pandemic rise has halted business activities worldwide, online platforms have emerged as new solutions that enabled businesses to pick up the slack.

During the last year, Upgaming has managed to have successful collaborations and mutual agreements with more than one hundred partners, giving us the possibility to offer complete iGaming content to our customers, thus, increasing customer loyalty and satisfaction rates.

Upgaming reached new markets, acquired new operators, and visited international iGaming exhibitions. Looking back, we can confidently say that one of the most memorable events was iGB Live 2021, held in Amsterdam. The conference allowed Upgaming to reinforce and strengthen cooperation with existing partners and introduce the brand to the potential iGaming allies.

“We are more than a company, and we are more than a team. That’s what enables us to develop software that changes the whole market.” — Tornike Tvauri – CEO of Upgaming

2021 was a year of growth for Upgaming. We had countless achievements we are proud of, but one of the most important accomplishments that further accelerated our development was acquiring the MGA license. It spurred the advancement and growth of The company, provided unique opportunities to our clients, allowed them to develop their businesses and adapt their services to the specifications of the European market.

We have always been at the top of providing innovative iGaming solutions mainly because of our leading-edge iGaming platform and multi-profile, ultra-fast sportsbook Solution. This year, we have renewed and updated both of the products mentioned above.

Upgaming’s analytics, marketing, and business development team have conducted in-depth research to redesign their interface and improve the products’ qualities. The renewal of our sportsbook solution with new betting markets, multi-functional bonus systems, and fast results enhanced the experience of end-users. Now, our operators get over 90% coverage of the live events and have access to over 5000 markets.

On the other hand, the iGaming platform was upgraded with advanced analytics and reporting system. Furthermore, tracking user activities and offering them specialized bonuses has become simpler by using an updated iGaming platform and back office. As a result, the effectiveness and flexibility of the platform were enhanced for our clients.

2021 has been a year of growth for Upgaming. We obtained an MGA license, attended exhibitions, updated our products and platform, signed over 100 new partnership deals, and acquired 140 new employees, which enabled us to grow even faster. But, still, there is a lot more to come. We believe that 2022 will be an even more exciting year, enabling us to grow at lightning speed and stay at the top of the iGaming industry.

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Highlight Games’ platform clears Italy’s ADM collaudo certification

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Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.

Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.

Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.

The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.

Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.

‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’

 

The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine

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The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.

PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.

The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.

To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.

PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.

The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.

 

The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show

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Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.

CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.

The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.

When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”

CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”

 

The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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