Media partnership combines McClatchy’s 65M unique visitors with Gambling.com Group’s expertise in monetizing high-intent, online sports betting traffic.

Gambling.com Group Limited, a leading provider of player acquisition services for the regulated global online gambling industry, has entered into a media partnership with The McClatchy Company (“McClatchy”), one of the United States’ largest news media companies, with operations in 29 markets across the country.

By partnering with Gambling.com Group, McClatchy gains access to the Group’s proprietary data science platform, award winning sports betting content team and leading expertise in how to monetize online sports betting traffic. Gambling.com Group will help McClatchy leverage its audience reach and provide highly valuable content to capture and monetize valuable high-intent traffic. Among the newspapers and associated digital platforms in the McClatchy news group are the Miami Herald, the Fort Worth Star-Telegram, the Kansas City Star, the Charlotte Observer, the News and Observer (Raleigh, N.C.), the Lexington Herald-Leader and the Sacramento Bee.

“McClatchy is part of the fabric of American journalism, operating in 29 markets across 14 states with a rock-solid reputation for trustworthy, high-quality content,” said Max Bichsel, Vice President U.S., Gambling.com Group. “The proliferation of online sports betting across the U.S. provides an opportunity for McClatchy to increase their monetization of real money gaming. At its core, this media partnership is about matching strength with strength by combining our respective abilities and areas of expertise.”

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“We are honored to have earned the right to partner with a market-leading firm like Gambling.com Group,” said McClatchy Chairman and CEO Tony Hunter. “The combination of their tools and McClatchy’s audience of 65 million unique visitors per month makes for a game-changing partnership for both organizations.”

“This is a great opportunity in a category that has seen explosive growth,” added McClatchy Chief Revenue Officer Tony Berg. “This is a partnership with great mutual benefit, and we are excited to deliver these offerings to our audience.”

Charles Gillespie, Chief Executive Officer of Gambling.com Group, added, “We publish more than 35 different online portals which all empower online gamblers to find the best online gambling companies. A natural and strategic extension of our business model is to increase our reach by deploying our winning formula and content through partners which have additional scale. I am delighted to announce our first media partnership is with such a significant and authoritative media organization as McClatchy. We look forward to turning this opportunity into the case study of what is possible for a national media partnership.”