Latest News
Maxima Compliance opens Dutch office
Maxima Compliance has opened a dedicated office in the Netherlands to better serve customers in the fast-growing Dutch online gaming sector.
The office is launched as a Joint Venture with Gran Via BV, a leading business consulting firm with in-depth Dutch market expertise.
It will deliver Maxima Compliance’s award-winning suite of technical and regulatory compliance services to Netherlands-based gaming companies, with a local approach specific to the requirements of the country.
This includes quality management system review and support, change management support, technical and regulatory compliance support, and Maxima DataVault.
Antonio Zanghi, CEO of Maxima Compliance, said: “It’s become clear in the short few months since regulated online gaming launched in the Netherlands that only those with a strong handle on compliance requirements will succeed in this exciting new market. Maxima Compliance’s Dutch office means we can now provide bespoke and local expertise to operators and suppliers in the Netherlands.”
Tom de Bruijn, Co-Founder of Gran Via BV, said: “Since the Netherlands finally launched its regulated online gaming framework last year, the market is quickly developing into one of the most important in Europe. Gaming businesses are learning that a deep understanding of local conditions and requirements, particularly when it comes to compliance, is essential. That’s why we are thrilled to be working alongside the best in the business, Maxima Compliance.”
To further demonstrate its long-term commitment to the fast-growing Dutch market, Maxima Compliance will also partner with leading Dutch B2B iGaming community Gaming in Holland from 2022.
Willem van Oort, Founder of Gaming in Holland, said: “I am very happy to welcome Maxima Compliance to the Netherlands-focused iGaming community. In order to operate successfully in the highly-regulated Dutch market, technical compliance is of paramount importance. This holds true not only for licensed operators, but also for related B2B service providers.”
The Netherlands launched regulated online gaming in October 2021, with the Dutch 2021 GGR at an estimated €814m.
Maxima Compliance is the leading full service regulatory and technical compliance provider for the betting and gaming industry.
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euphoria lab
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
casino summer campaign
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
Latest News
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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