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The Mill Adventure Launches Flexible Tournament Tool for Player Engagement

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Banking on players’ competitive spirit and the simple satisfaction of winning, there is nothing quite like the thrill of tournaments to stimulate players’ engagement. However, holding tournaments might seem like a daunting task for some operators, considering the effort and technological resources normally associated with it; in most platforms, in order to run tournaments, operators have to expend additional money and use third parties that do not always integrate properly with the platform.

That is why with a tournament tool that is flexible and native to their platform, The Mill Adventure (TMA) provides a unique opportunity for white-labels and operators alike to attract new players and engage current ones, or even boost the performance of a game and amp up a loyalty program. Check out a few highlights below!

Cross-Vertical: Create tournaments — not just for slots — but across multiple verticals such as live casino and sportsbook, so you can cater to different types of players and let them compete against each other.

Multiple Tournament Types and Dynamic Segmentation: Just like you have different goals for your campaigns, you can choose from several tournament types to achieve them. Tournaments can vary based on factors like highest multiplier win, most played, and total wins, to name a few. What’s more, you can take advantage of TMA’s powerful segmentation tools to make sure you’re targeting the right players with the right tournament type.

Your Tournament, Your Rules: Through a user-friendly interface, you can customize how points are calculated across factors like verticals, sports markets, casino game types, and even wallets. You can also adjust, in any way you wish, the opt-in requirements and limits for your tournaments such as the minimum bet, maximum points over a time period, odds in sportsbook, and the inclusion (or exclusion) of bonus money and free spins.

Manage Tournaments with Ease: Through TMA’s content management system, each tournament gets an automatically generated page from where you can easily share information about the tournament, view eligible games and terms and conditions, and more.

Real-Time Leaderboard and Full Mobile SupportPlayers can check their position on a leaderboard that updates in real-time. Whether they are playing on mobile, tablet, or desktop, players don’t even have to leave a game to keep track of their position, points gained, and overall progress with TMA’s intuitive approach.

Flexible Prizes and Payouts: Based on their position on the leaderboard, you can reward your players with any prizes, created using TMA’s flexible bonus tool, any time. You can even choose to pay out prizes automatically or verify winners before paying out for complete control. Apply wager requirement, reward real cash, or pay out super spins with higher coin values — top this off with giving players a notification to claim their prizes.

Compliant with Regulated Markets: All of these features are underpinned by TMA’s strong focus on compliance; the tournament tool can be used in any regulated market that allows player incentives.

Whether you want to drive traffic to a specific game, looking to attract new players, or reward your most valuable players, tournaments when done right, are a guaranteed way to captivate your audience. Among the greatest benefits tournaments can add to your casino include increased lifetime player value, stronger player loyalty, and long-term engagement.

Bjørnar HeggernesHead of Casino at The Mill Adventure, explains, “Tournaments are not just nice-to-have feature for casinos; it has definitely proven to be crucial for the long term success of casinos. With our tournament tool, we don’t want to just give operators the technology — more importantly, we want to give them the freedom and flexibility to easily create and customize their tournaments in a format and manner that is unique to their business and marketing goals.”

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Andrew Rhodes

UK Gambling Commission Concludes Four-part Series on Illegal Online Gambling

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The UK Gambling Commission has published the fourth and final report in its series exploring the complex and evolving issue of illegal online gambling.

The series — launched earlier this year — set out to improve understanding of consumer engagement with illegal online gambling, the risks it poses and the actions being taken to disrupt it.

Over the past months, the Commission has published three reports examining:

Part 1: Consumer awareness, drivers and motivations

Part 2: Consumer engagement and trends

Part 3: Disruption of illegal online gambling

This report — “Estimating the size of the illegal online gambling market” — explores the challenges of quantifying an activity that is, by its nature, hidden.

Understanding the challenge

The report highlights that while measuring the scale of the illegal online gambling market is essential for effective enforcement and policy-making, doing so presents significant methodological challenges. Reliable data is limited, and assumptions are often required to fill gaps — meaning that confidence in any single estimate is inherently constrained.

The Commission draws parallels with other areas of illicit activity, such as the trade in illegal tobacco, where government departments face similar difficulties estimating financial impact.

Building on progress

Although no single estimate of market size has been published, the Commission’s work to date has built a stronger evidence base and clearer understanding of both consumer behaviour and illegal operator tactics.

The series has found that:

• consumer motivations to use illegal sites are varied — there is no single driver of engagement

• some consumers are unaware that they are gambling illegally, highlighting the need for greater public awareness

• not all activity in the illegal market represents a direct loss to the regulated sector, as some consumers are self-excluded or otherwise unable to gamble legally

• there is currently no evidence of sustained growth in engagement with illegal websites where data has been collected

• a range of disruption and enforcement tactics are being deployed, supported by cross-industry and international collaboration.

A shared responsibility

The Commission emphasises that tackling illegal gambling requires a coordinated response. Efforts to measure, monitor and disrupt the illegal market will depend on continued collaboration across government, industry, digital platforms and financial services.

Chief Executive, Andrew Rhodes said: “Illegal online gambling remains a serious threat to consumers and to the integrity of the regulated market.

“While measuring the full scale of the problem is complex, our understanding is growing — and so too is our ability to disrupt illegal operators.

“Our independent research has strengthened the evidence base, improved transparency, and underlined that progress depends on a collective effort across sectors.”

Next steps

Although this marks the end of the current series, the Commission will continue its programme of research, data collection and enforcement activity.

The post UK Gambling Commission Concludes Four-part Series on Illegal Online Gambling appeared first on European Gaming Industry News.

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European iGaming Excellence Awards

NuxGame Wins in Two Categories at EiGE Awards 2025

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NuxGame has earned two respected titles at the 2025 European iGaming Excellence (EiGE) Awards:

• Best Innovation in iGaming Technology

• Best Marketing Campaign: “DONUT MISS OUT”

These awards, presented at the European Gaming Congress in Warsaw, recognise teams that achieve strong results and help create the future of iGaming.

“Best Innovation in iGaming Technology” Award

This award celebrates products that meaningfully improve how operators launch, personalise and scale. It reflects the company’s ability to simplify iGaming operations through one online casino API, fast launch times, powerful analytics and tools that effectively boost player engagement.

What Made “DONUT MISS OUT” the Best Marketing Campaign

The “DONUT MISS OUT” campaign brought a friendly brand experience to iGB L!VE London and supported clear sales objectives, leading to high engagement and relevant business leads.

The post NuxGame Wins in Two Categories at EiGE Awards 2025 appeared first on European Gaming Industry News.

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Amusnet

Amusnet Releases its Latest Video Slot “Ancient Coins”

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Amusnet has released its latest video slot, Ancient Coins. This captivating release transports players deep into the heart of the jungle, where adventure and ancient treasures meet across 5 reels and 25 fixed paylines.

Rich with colour, atmosphere and detail, Ancient Coins is designed for those who seek excitement in every moment of their gameplay. Its impeccable visuals, rhythmic soundtrack and dynamic mechanics create an immersive experience that captures the essence of the game.

The video slot has one Wild and three Scatter symbols, complemented by an impressive array of special features that bring variety and energy to each round. The highlight of the adventure is the Pot Feature, where three mystical masks – Blue, Green and Red – fill with matching coin symbols. Each mask can be activated individually or combined through the Super and Mega Features for an even greater gaming experience.

For those who prefer a more direct path to action, Ancient Coins includes a Buy Bonus feature, allowing players to access key in-game functions instantly. The excitement continues with the Jackpot Cards bonus game, offering four static jackpot levels – Mini, Minor, Major and Grand – that add another dimension to the experience.

From its striking jungle backdrop to its engaging 3-pot mechanics, Ancient Coins stands out as a bold and visually captivating addition to Amusnet’s Online Casino lineup. Every detail – from the glowing masks to the rhythmic sounds of the wild – is designed to draw players into a world where adventure never rests.

Pot Feature

The Pot Feature is triggered when the Blue, Green or Red pots are filled with their corresponding coloured coin symbols. Every coin symbol has a specific monetary value displayed on it. This feature is activated randomly, and any of the three pots can be triggered either individually or mixed together, as in the Super Feature and Mega Feature.

Extra Spin Feature – Blue Pot

The Blue coin appears on all reels and acts as a Scatter symbol. One or more Blue coins trigger the Extra Spin Feature, and the player is awarded four Respins.

Multiplier Feature – Green Pot

The Green coin appears on all reels and acts as a Scatter symbol. One or more Green coins trigger the Multiplier Feature, and the player is awarded three Respins. A Random Multiplier worth 2x, 3x, 5x or 10x, can land on one or more coins.

Double Reels Feature – Red Pot

The Red coin appears on all reels and acts as a Scatter symbol. One or more Red coins trigger the Double Reels Feature, and the player is awarded three Respins. The feature is played on two independent reels.

Super Feature

The Super Feature is triggered by 2 coins of different colours in any position on the reels.

Mega Feature

The Mega Feature is triggered by one Blue, one Green and one Red coin in any position on the reels.

Buy Bonus

The Buy Bonus feature enables the player to buy a guaranteed Pot Feature, with the option to trigger 1, 2 or 3 of the following features: Extra Spin, Multiplier Feature and/or Double Reels Feature on a random basis. The price is 80x bet.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Releases its Latest Video Slot “Ancient Coins” appeared first on European Gaming Industry News.

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