Canada

Gambling.com Group Ready for Launch of Online Sports Betting in New York State with NewYorkBets.com

Published

5 years ago

January 10, 2022

Gambling.com Group Limited, a leading provider of player acquisition services for the regulated global online gambling industry, is ready to provide marketing services to licensed online sports betting operators in New York State once legal online sports betting begins on Saturday, January 8th, 2022 at 9 am.

In anticipation of the launch of legal online sports betting in New York, the Group has developed two New York specific websites where sports bettors can find trusted, comprehensive, and up-to-date information on sports betting in the state. The Group also stands ready to help New York licensed online gambling operators acquire players with its national and international websites, including Bookies.com and Gambling.com.

Gambling.com Group Resources for New York State Sports Betting:

NewYorkBets.com: A New York specific sports betting consumer information portal where bettors can find and evaluate the various licensed operators of online sports betting with expert product reviews written by our team of industry insiders. Bettors will also benefit from betting coverage of sporting events occurring in New York State or with New York based teams.
EmpireStakes.com: An additional New York specific portal whose coverage also includes sports betting as well as additional information from an industry standpoint on legislative, licensing, and revenue updates.
Bookies.com: A national sports betting information portal featuring expert picks, realtime odds comparison tools, and independent reviews of the top legal, licensed, and regulated sportsbooks in New York and elsewhere in the U.S.
Gambling.com: The Group’s flagship website featuring the latest sports betting and gambling news along with comprehensive consumer education resources for sports bettors in New York and the rest of the U.S., as well as in international markets

New York State, with over 20 million residents, will be by far the most populous state with legal online sports betting. Gambling.com Group has been preparing for New York to go live for several years, launching EmpireStakes.com in 2021. EmpireStakes.com reported through a YouGov survey, that 1 in 3 New York adults are likely to place legal sports bets once online sports betting is regulated in the state.

“It is difficult to overstate the significance of New York State going live with legal online sports betting,” said Charles Gillespie, Chief Executive Officer of Gambling.com Group. “As the largest state by population to accept legal sports bets in the U.S. to date, there is a massive opportunity for the New York market to be not just the biggest jurisdiction for sports betting in the country, but in the world. Gambling.com Group is well positioned to help operators and customers succeed in this new and very exciting market.”

“New York State allowing several sportsbooks to take legal sports bets in advance of the 2022 College Football Playoff National Championship and the NFL Playoffs is, without question, the single largest catalyst to regulated gambling in the U.S. since Supreme Court’s decision to invalidate PASPA in 2018,” said Max Bichsel, Vice President at Gambling.com Group. “As a resident of New York, this is an exciting moment for sports bettors to finally place safe and responsible wagers with legal sportsbooks, after years of discussion and negotiation. With passionate sports fans and some of the most storied sports franchises, we expect that the New York market will likely quickly surpass its neighbor, New Jersey, in terms of sports betting handle and Gambling.com Group is prepared to take full advantage.”

Based on the guidelines established by the New York State Gaming Commission, Gambling.com Group satisfies the necessary requirements to provide marketing services to licensed operators in the State of New York.

Canada

IGT Signs Agreement to Deploy 720 Sierra27 Video Lottery Terminals Across Saskatchewan

Published

47 minutes ago

July 22, 2026

GamingAmericas.com

igt-signs-agreement-to-deploy-720-sierra27-video-lottery-terminals-across-saskatchewan

IGT announced that its subsidiary, IGT Canada Solutions Limited (IGT), signed an agreement with Western Canada Lottery Corporation (WCLC) to supply 720 additional Sierra27 video lottery terminals (VLTs) in 2026. The agreement strengthens IGT’s position as a leading VLT supplier in Canada and marks the second consecutive year that IGT has been selected through WCLC’s competitive VLT procurement process.

“WCLC selected IGT through a competitive procurement process, and these additional Sierra27 VLTs will support our venue network with hardware and content designed for the Canadian market. IGT has been a longstanding supplier to WCLC, and we look forward to continuing our work together,” said Eric Karmark, WCLC Vice President, VLT Gaming & Operations.

“As the leading VLT supplier in Canada, IGT is uniquely positioned to help WCLC enhance venue performance and player experiences with proven products and solutions backed by decades of market experience. This significant agreement with WCLC for 720 additional IGT Sierra27 VLTs reinforces the strength of our outstanding collaboration in providing games that excite and engage players,” said Chad Helm, IGT VP of Sales, Canada and Oregon.

IGT’s versatile Sierra27 VLT delivers comfort and serviceability and features two high-definition 27-inch screens, a 13.3-inch dynamic player panel with dual bash buttons, and a wireless inductive charger. The Sierra27 VLT is backed by a large library of high-performing content and games designed specifically for players in Canada, including Big City 5’s Diamond, Tiki Tiki Tiki Mayhem, Cash Climb Garden of Hesperides, and more.

The post IGT Signs Agreement to Deploy 720 Sierra27 Video Lottery Terminals Across Saskatchewan appeared first on Americas iGaming & Sports Betting News.

Affiliate Succes

Media Troopers reports early lift in Alberta after market launch

Published

2 hours ago

July 22, 2026

Wladimir P.

media-troopers-reports-early-lift-in-alberta-after-market-launch

Media Troopers says it is seeing early signs of increased engagement after the first week of operations in Alberta’s newly regulated online gambling market, which launched on July 13.

The company said it supported marketing campaigns with six partner operators in the first week, and reported a rise in first-time registrations and depositors across its verticals. Media Troopers added that it is rolling out a phased launch strategy and is now onboarding nine additional operators.

“As with every new market, we are implementing in Alberta phased launch that enables us to carefully optimize in real time our advertising channels and marketing campaigns,” said Shmulik Segal, CEO at Media Troopers.

Media Troopers pointed to its established presence in Ontario as a reference point for Alberta’s long-term potential. The company cited iGaming Ontario figures showing total wagers in Ontario peaked at $82.7 billion and total gaming revenue reached $2.9 billion in the 24-25 fiscal year, up 32% and 31% year-over-year, respectively.

“Given the launch corresponded with the final stages of the FIFA World Cup, we are seeing encouraging results so far. However, as with any new market, the real challenge will be sustaining growth after the initial buzz. Still, early signs show promise,” Segal added.

The post Media Troopers reports early lift in Alberta after market launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Affiliate Industry

Media Troopers reports early traction in Alberta after regulated market launch

Published

2 hours ago

July 22, 2026

GamingAmericas.com

media-troopers-reports-early-traction-in-alberta-after-regulated-market-launch

Media Troopers said it is seeing promising early performance after the first week of operations in Alberta’s newly regulated online gambling market, which launched on July 13.

Alberta’s launch makes it Canada’s second competitive regulated market after Ontario, which opened in 2022. Media Troopers said Alberta’s framework creates a new opportunity for operators and suppliers targeting local players through regulated channels.

The company said it supported various marketing campaigns with six partner operators during the market’s first week, reporting increased engagement across verticals, including a rise in first-time registrations and depositors. Media Troopers added that it is taking a gradual approach to launching in the province and is in the process of onboarding nine additional operators.

“As with every new market, we are implementing in Alberta phased launch that enables us to carefully optimize in real time our advertising channels and marketing campaigns,” said Shmulik Segal, CEO at Media Troopers.

Media Troopers pointed to its Ontario experience as a benchmark for Alberta’s potential. According to figures published by iGaming Ontario, total wagers in the province peaked at $82.7 billion while total gaming revenue totaled $2.9 billion for the 24-25 fiscal year, a rise of 32% and 31% year-over-year, respectively. “Given the launch corresponded with the final stages of the FIFA World Cup, we are seeing encouraging results so far. However, as with any new market, the real challenge will be sustaining growth after the initial buzz. Still, early signs show promise,” Segal added.

The post Media Troopers reports early traction in Alberta after regulated market launch appeared first on Americas iGaming & Sports Betting News.