Press Releases
SOFTSWISS Sportsbook Partners with New Betting Provider Oddin.gg
The SOFTSWISS Sportsbook is pleased to announce a partnership with Oddin.gg, one of the leading providers of live odds for Esports. As a result of the partnership, Sportsbook clients will have access to even more markets and betting opportunities.
The Sportsbook, launched at the end of 2020, expands its clients betting business. The new partnership with Oddin.gg includes access to live streaming, multiple live markets, a wide selection of Esports tournaments, and the largest uptime in the industry of over 80%.
Focused on providing the most user-friendly functionality and immersive gaming experience possible, the Sportsbook cares about attracting a young audience: millennials and Generation Z. To that end, Oddin.gg provides odds and risk management for Esports events such as Counter-Strike, League of Legends and Dota 2.
“The SOFTSWISS Sportsbook has shown growth over the past year, which has given us a major challenge to expand not only the functional aspects of the product, but also the betting data pool that our clients would be able to use in their work. We understand how important this is for attracting new audiences and retaining existing ones. That’s why the cooperation with Oddin.gg was a logical step for the Sportsbook’s development. Our clients and partners will now have access to even more events, odds feeds, monitoring and results, including risk management. Partnership with Oddin.gg will allow not only our partners, but also the Sportsbook to expand and strengthen their position in betting”, said Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.
“We feel fortunate to partner with SOFTSWISS, which has shown a tremendous dedication to create the perfect Sportsbook platform for their clients. Each and every modern betting product needs to include an engaging esports solution. That is exactly our focus at Oddin.gg and where our goals with SOFTSWISS have perfectly aligned. The combination of our odds feed and risk management solutions capabilities and their existing state-of-art Sportsbook will result in a truly engaging esports betting experience for bettors of all their clients.” commented Marek Suchar, Managing Director of Oddin.gg.
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Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
- CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
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Industry News
Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
Press Releases
Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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