Press Releases
White Elephant gearing up for the new generation ahead: A new perspective of gaming on a unique portal
White Elephant Finance is an ecosystem built on the Solana Network.
White Elephant Finance’s ecosystem consists of Phant NFT (permissionless marketplace), Phant DEX/SWAP (Serum GUI integration)-[here user’s can trade, swap, add liquidity to their new token, acquire market id—for new spl token.], Phant Launchpad, Phant Wallet, and Phant Arcade. Users can buy and sell NFTs in our Marketplace permissionless.
Their recent project is about Defi and Gamefi. The motive is to build a platform with a portal where they can launch several games for the players to earn and free play games. The game categories will be action-adventure, puzzle, simulation, MOBA, sandbox, and gambling. The plan has three games in the queue and will be launching the first one this January and 2 others between February and March.
The defi part will support the gamefi of the project, DEX, so the players can trade or swap their token, the NFT market for NFT storefront for the games and launchpad for other gamefi or defi projects that would want to launch in solana network.
They have integrated Metaplex as their Store Front, but the end goal is to build their own NFT Marketplace that would be permissionless and trustless. This will be the avenue for the NFT utilities in their games.
Artists could also list their items without going through us. Just connect their wallet-they can mint and sell their arts.
This platform will encourage teams to join the Solana Network. It is not decentralized and all projects will undergo vetting and KYC to ensure the investment of the presale participants will go to teams with meaningful projects.
There will be several mini games for those who are not adept at gaming. There will also be games that will cater gamers (PVP, PVE).
The project has successfully concluded its presale and is gearing for IDO anytime soon. They will deploy a smart contract so IDO participants can swap their USDC, USDT, and SOL for the Phant Token. Price will start at 0.09 but will incrementally increase everytime they sell 100k tickets, to give early buyers the incentive for buying in early.
The team believes that a strong community can drive the success of the project; no investors or venture capitalist as a token holder.
The goal is to be inclusive and attract different demographics for maximum token utility.
For Mini Games, there will be jump and run games, adventure games, puzzle games. This is an easy game and would be cheap to play.
The team at White Elephant are currently running a level up game in the discord. This is a part of community building, player acquisition and to test the method for further fine tuning. Players will receive airdrops every level at the same time the NFT they own will play a part in the Agriculture simulation game.
The portal will generate income via tax. Players who need to convert in-game coins need to pay tax to convert in Phant tokens. Converting from Phant to USDC will require a USDC Tax. This way they can maintain the portal and generate revenue. Any artist who wants to launch their NFT will have to pay a hosting fee. These are the code, software and technology which had been used in building this project. Some are paid services, while some are free.
The goal is to create an ecosystem with a non-custodial wallet as the center of this ecosystem. Here, the portal will integrate an on-ramp fiat to crypto exchange, bridge the games, NFT marketplace, dex/swap and everything that they will launch on the platform.
The project’s main goal is to launch as many P/E Games as it can in this portal and players can play any game using their token. Besides, the project wants to achieve a permission-less and decentralized platform.
This project would have not been realized without help from other developers building on Solana Network and sharing their codes as public goods. Their willingness to share their knowledge has helped them overcome the technical difficulties the team had faced during the build.
The opening of the IDO will be announced via Twitter (https://twitter.com/wecap_io), Discord (https://discord.gg/Uh2uz87S4R), and Telegram Channel (https://t.me/wecapann).
White Elephant Finance Content Disclaimer:
There is no offer to sell, no solicitation of an offer to buy, and no recommendation of any security or any other product or service in this article. Moreover, nothing contained in this PR should be construed as a recommendation to buy, sell, or hold any investment or security, or to engage in any investment strategy or transaction. It is your responsibility to determine whether any investment, investment strategy, security, or related transaction is appropriate for you based on your investment objectives, financial circumstances, and risk tolerance. Consult your business advisor, attorney, or tax advisor regarding your specific business, legal, or tax situation.
Website: https://wecap.io/
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eSports
Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028
Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.
The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.
EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.
“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”
Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”
EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.
The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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