• Former Trustly, Amazon and Caesars personnel bring best-in-class experience to Yaspa’s growing US team

• Head of Product Max Collinge will relocate to US to lead its expansion in North America

Yaspa, a leading fintech specialising in payments and identity solutions, has reinforced its international expansion strategy with two key senior appointments.

Yaspa is pleased to announce the appointments of Peter Kula as its US Sales Lead, and Jackson Esoda as its US Senior Solutions Manager.

The new hires will support Yaspa’s recently established US entity in Atlanta, Georgia.

Peter Kula brings deep knowledge of the iGaming landscape across multiple verticals to drive Yaspa’s expansion in the United States. His experience spans real-money, social, and skill-based gaming, including ongoing collaborations with Voltage and Distinction Agency, as well as prior work with Amazon, Sightline Payments, and Caesars. This background will add Peter’s strong understanding of iGaming business operations, partnerships, and scalability across different market structures and regulatory environments to the team.

Furthermore, Jackson Esoda joins Yaspa as its US Senior Solutions Manager bringing a decade of presales technical consulting, solution architecture, and implementation experience. Joining Yaspa from Trustly, he will focus on establishing the technical presales function in the US while providing Open Finance and Pay by Bank subject matter expertise to the broader team.

In addition to the new appointments, Yaspa’s Head of Product, Max Collinge, will permanently relocate to its Atlanta office from its London headquarters, further cementing its commitment to its US product and service offering. With this move, Max will assume the new title of Vice President of Product, being responsible for all product innovation, development, and delivery for Yaspa in North America.

Demand beyond the UK and regulatory developments globally have naturally led to the company’s international expansion. Yaspa uses open banking and AI to provide real-time banking, verified customer insights and payment and account verification services, which saw growing adoption in 2025, especially among gambling operators. European merchants are increasingly choosing Yaspa to improve customer experience, lower costs, and enhance financial compliance.

As North American regulation continues to favour safer payment methods in industries such as iGaming and sports betting, Yaspa aims to build on its momentum in the European market in the US and beyond.

Yaspa was recently named winner of the Real-Time Payments Innovation award at the 2025 Payments Awards and was named one of the CB Insights Top 100 Fintechs, a global ranking that spotlights the most promising and innovative companies shaping the future of financial services. This comes during a period of sustained growth for Yaspa, which has expanded from 15 to 75 employees in the past 18 months and closed a $12m investment round in July, led by Discerning Capital.

This growth has culminated in the opening of its new Atlanta office in the US, as well as the opening of its tech hub in Leeds, UK, in August 2025.

Yaspa’s CEO James Neville said: “We’re delighted to welcome Peter and Jackson to Yaspa to help build out the team and accelerate the growth of the business in the United States. Both bring incredible industry and product expertise with them, providing invaluable support to our US entity and the company as a whole.”

“With the relocation of Max Collinge, our new Vice President of Product, to our Atlanta office, we feel confident that we have the best foundations possible to service the US iGaming market and beyond.”

To kick-off 2026, Yaspa will be exhibiting at its first iGaming show of the year at ICE in Barcelona later this month, and is set to appear at all major iGaming and payments conferences in Europe and the US in 2026.