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Spotlight Sports Group agree new content deal with Future PLC

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Spotlight Sports Group (SSG) has today announced it has agreed on a deal to supply Future PLC with sports betting content. The content is built to purpose as part of Spotlight Sports Group’s recently launched ‘Publisher Solutions’.

Future PLC will deploy the flexible, content, and odds-driven smart modules firstly across their FourFourTwo brand. Integrated seamlessly into FourFourTwo’s native and web platforms, the smart content modules provide a natively designed, contextual sports betting experience. The modules are designed specifically to allow FourFourTwo to build new sports betting value from their sports content output.

Added to key information and statistic-led sports betting insights, the modules integrate live odds from bet365, allowing FourFourTwo to provide multiple calls to action that maximize conversion. As part of the agreement Spotlight, Sports Group manage the full affiliate operation.

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The customizable, distinctive betting experience is enhanced by the extensive coverage offered by Spotlight Sports Group. The smart content module offers expert sports betting insight on over 20 leagues and cup competitions making more events matter to FourFourTwo and other Future PLC customers.

Speaking about the agreement, Spotlight Sports Group, B2B Director Will Fyler said:

‘We’re delighted to roll out our Publisher Solutions to Future PLC and firstly on FourFourTwo. We’ve worked hard to create products that help media convert and monetize their sports audience. We have over 30 years of experience in converting sports fans to sports bettors through our own affiliate operations and we know how great content retains and activates users.

‘Over the past two years, we’ve grown our content substantially. We now offer sports betting content, designed to engage users on over 20 sports in 70 languages. As is the case with Future PLC this can be customized and bespoke to each client ensuring the customer experience is second to none. We’re excited for customers to engage and enjoy our insights.’

Echoing Fyler’s words Simon White B2B Ecommerce Director, from Future PLC said:

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‘Spotlight Sports Group come packed with huge experience of monetizing a sports audience. The content they offer through their smart modules is excellent and we’re sure our customers will enjoy the extra sports betting insight. We’re excited to offer another dimension to our audience and enhance our customer experience.’

To find out more about Spotlight Sports Group Publisher Solutions visit: spotlightsportsgroup.com/publisher-solutions/

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Press Releases

Clarifying Our Editorial Policy on Non-Gamstop Gambling Content

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In response to recent questions around the presence of non-Gamstop casino content on our platform, HIPTHER would like to clarify its editorial stance. While such articles were accepted as part of past collaborations, we do not endorse gambling among self-excluded individuals, and these posts do not reflect our future publishing direction. As a global B2B media company, our commitment remains firmly rooted in ethical content, industry transparency, and responsible gambling advocacy.


A Note on Our Editorial Policy Regarding Non-Gamstop Content

Recently, we published a limited number of articles that referenced non-Gamstop casinos — platforms operating outside the UK’s regulatory framework. While these were accepted as part of wider editorial collaborations, we want to clarify our stance.

HIPTHER does not promote gambling to individuals under self-exclusion, nor is our target audience UK-based players. We are a global B2B media organization covering international markets and industry developments.

That said, we recognize the sensitivity around content related to non-UKGC platforms — particularly in the context of responsible gambling. We’ve reviewed the matter internally and have decided:

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✅ We will not be publishing similar content in the future.
✅ We will be updating any existing articles with clear disclaimers and responsible gambling resources.
✅ We remain committed to ethical coverage and transparency in everything we publish.

Our focus continues to be on highlighting innovation, regulation, and forward-thinking trends in the gaming industry — across Europe, the Americas, and beyond. Player safety matters, and we believe media has a role to play in setting higher standards.

The HIPTHER Editorial Team


We Welcome Dialogue

We remain open to feedback and collaboration with partners, readers, and stakeholders who share our values around ethical industry coverage and player protection. For comments or inquiries, please contact us.

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The post Clarifying Our Editorial Policy on Non-Gamstop Gambling Content appeared first on European Gaming Industry News.

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Russell Ferris appointed Managing Director at Racecourse Media Group

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Racecourse Media Group (RMG) has appointed Russell Ferris to the new role of Managing Director.

Russell, currently CEO of Weatherbys Ltd, will be joining RMG on August 18.

He can count on more than 20 years of senior management and directorial experience in the racing industry, including as Managing Director of Limerick Racecourse and Director, Ireland for At The Races. He joined Weatherbys Ireland in 2016 and was promoted to Weatherbys Ltd Group CEO three years later.

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Nick Mills, CEO of RMG, said: “Russell is highly regarded within the industry and will bring a wealth of expertise, experience and enthusiasm to RMG. Russell will oversee and further align the Commercial and Broadcast departments and help take the business to new levels in terms of innovation, engagement and revenues. I very much look forward to welcoming Russell to RMG in August.”

Russell, who also sits as a Non-Executive Director on the Boards of Racing Digital and Venture Bio, said: “I am delighted to be joining a great team at RMG and very much looking forward to the new challenge. RMG play a pivotal role within the industry both domestically and internationally, and I am excited by the company’s vision to further enhance the sport’s appeal, reach and engagement to ensure a bright future for all.

“I’d like to thank the Weatherbys family for the opportunity provided to me. It has been fantastic to see the business develop and diversify in recent years, and I know that I leave it in great hands with Sharon O’Regan and a talented team across the business.”

The post Russell Ferris appointed Managing Director at Racecourse Media Group appeared first on European Gaming Industry News.

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Industry Awards

SOFTSWISS Named Online Casino Innovator in CEE 2025

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SOFTSWISS, a global tech provider, won the Online Casino Innovator in CEE title at the GamingTECH CEE Awards 2025 with its forward-thinking Game Aggregator. The award celebrated companies that drive innovation, excellence, and leadership in the iGaming and tech landscape across Central and Eastern Europe.

SOFTSWISS continues to lead online casino innovation in the CEE region with its Game Aggregator – one of the largest and most advanced game hubs in the iGaming industry. The solution offers over 27,800 exclusive games from 280+ leading providers, supporting more than 1,250 brands. Operators can integrate it via a one-time API as a standalone product for any third-party platform or as part of the SOFTSWISS Casino Platform.

The Game Aggregator offers a vast portfolio of RNG and live games for desktop and mobile, including slots, table games, crash, and casual games – many optimised for crypto gameplay. The content is fully localised to suit operators’ target markets, supporting multiple languages, currencies, and regional preferences.

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The Game Aggregator is certified to operate across key markets in Europe, Africa, and Latin America, with licenses or compliance in countries like Greece, Romania, Spain, Brazil, Nigeria, and South Africa. The platform provides powerful innovations that help operators grow their business effectively:

  • Tournament Tool: A versatile tool that enables operators to launch custom competitions in five simple steps. With mechanics like total bets, highest multiplier, and total wins, this solution saw an 80% growth in adoption by operators in 2024.
  • Crash Games in Tournaments: A new integration that elevates engagement.
  • Non-Monetary Prizes: Enhances reward variety with trips, gadgets, and more.
  • GGR Report Builder: Aggregates performance data across all games and providers.
  • Jackpots for Crash and Live Games: Implemented via the Jackpot Aggregator integration, leading to over 50% growth in average total player value.

Alena Bekus, Deputy Head of SOFTSWISS Game Aggregator, comments on the win:
“This award is a meaningful recognition of our team’s continuous efforts to build not just a product, but a powerful ecosystem that supports our partners’ growth. We constantly listen to our clients, innovate based on their needs, and work to deliver a flexible, scalable, and forward-thinking solution that meets the evolving demands of the iGaming market.”

By focusing on operator success, player engagement, and industry adaptability, SOFTSWISS continues to deliver forward-thinking solutions that set new benchmarks. Winning this award reaffirms the company’s role as a true innovator in iGaming.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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The post SOFTSWISS Named Online Casino Innovator in CEE 2025 appeared first on European Gaming Industry News.

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