Press Releases
Groove COO makes the case for the value-added provided by the aggregation community
2021 has been a record year for aggregator and platform Groove on all fronts: record partner signings, record operator integrations, record new business, record use of backend GrooveOn and a move to a new global headquarters in Q4. While most companies might use these records to rest on their laurels for a while, Groove COO Yahale Meltzer has been making the case for the value-added provided by the aggregation community.
Groove provides a holistic set of solutions for multichannel B2B iGaming covering online and mobile gaming across all devices. The company has rapidly built a powerful operator cluster around its technology and is supported by one of the strongest technical teams in the industry.
Meltzer has been highlighting the positive role that aggregators play across the global industry, simplifying the game onboarding process, putting powerful marketing tools at the fingertips of operators and helping to drive greater profitability.
Groove has been breaking the mould in the iGaming industry since 2016 having pioneered a range of technology tools and services previously unavailable in the industry, including advanced business intelligence analytics that allows matching of content to players by region and helps drive operator revenue.
2021 saw Groove launch their enhanced easy-to-use multifunctional back-office GrooveOn which powers operator performance and delivers an expanded range of tools tailored to Groove’s operator cluster. GrooveOn has been developed to create a valuable environment for online casinos: a place where entertainment is customisable, secure and stable.
Meltzer argues that industry issues around regulation and compliance such as identity verification, anti-money laundering, self-exclusion, responsible gambling and even improving conversion rates are now covered holistically using platforms such as Groove, which deploy a range of algorithms and innovative automation to help streamline these mostly administrative processes. This is part of the value-added provided by the modern aggregation community.
Groove’s powerful platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue. This kind of easy-to-use plug-and-play format is ideal for operators who need to respond swiftly to changing market conditions, and who are supported by specialised customer service teams who are drawn directly from the casino and iGaming industries.
Groove is the content provider of choice for over 70 big industry names and has brought a raft of innovative content to the global market. Groove brings increased operator profit as well as enhanced user experience on both sides of the business, both B2B and B2C.
Meltzer says, “Business intelligence combined with specialist services is the next major change to be driven by the aggregation community and we are delighted to have been pioneers in this area. Aggregators are responsible for improving the image of the industry behind-the-scenes as well as being the change-agents for improved customer experience and interpretation of data. Our goal is one integration to deliver everything an operator will need to run a rewarding business.”
Powered by WPeMatico
Latest News
Casino Guru Launches “Safer Gambling Talks” Webinar Series with Šimon Vincze
Casino Guru, the world’s premier independent online casino resource, proudly announces the launch of its new webinar series, “Safer Gambling Talks.” This innovative series aims to delve into the critical aspects of safer gambling within the industry, addressing jurisdictional nuances and universal consumer protection standards.
“Safer Gambling Talks” is dedicated to fostering a highly responsible gambling environment by engaging with experts and industry leaders. The series will explore various topics, focusing on creating a more sustainable and commercially viable gambling industry that prioritizes player protection.
In the premiere episode, Šimon Vincze, Casino Guru’s Head of Sustainable & Safer Gambling, engages in an insightful discussion with Dr. Margaret Carran, Associate Professor in Law and Associate Dean (Education) at The City Law School of City, University of London. The conversation centers on improving self-exclusion practices within the gambling industry, aiming to enhance player protection across different markets. The episode is available on Casino Guru News YouTube channel.
Šimon Vincze, a staunch advocate for responsible gambling, leads Casino Guru’s efforts in sustainable and safer gambling. He spearheads the Global Self-Exclusion Initiative, driving forward best practices in player protection and operator responsibility. Recognizing gaps in existing tools, Šimon is committed to ensuring a safer gambling environment for all.
The post Casino Guru Launches “Safer Gambling Talks” Webinar Series with Šimon Vincze appeared first on European Gaming Industry News.
Africa
BGaming debuts in Africa with Premier Bet
Popular iGaming content provider BGaming has signed a multi-brand content deal with African licenced operator Premier Bet, marking another major market entry.
Through this new collaboration, BGaming has delivered a selection of its games to Premier Bet’s platform. Titles such as Fruit Million, Wild Cash X9990, Bonanza Billion, Aztec Clusters and Merge Up are all available to the operator’s registered players across several African markets.
Premier Bet dates back to 1997 and currently operates in 17 countries on the continent. It is one of Africa’s biggest betting companies, offering gaming and business opportunities to people across the west, east, centre and south of the continent.
Africa has always been an epicenter for innovation and resilience, and one industry exemplifying its dynamism in recent years is gambling. This latest market expansion demonstrates BGaming’s exponential global growth and lays the foundations for further success in the thriving region.
Olga Levshina, CCO at BGaming, said: “BGaming continues to penetrate international iGaming markets, with its fresh approach to online casino proving a hit with a wide demographic of players. With this partnership, we have added some of our most appealing titles to Premier Bet’s games line-up as it seeks to expand its player base.”
Karen Hope, Director of Casino at Premier Bet, added: “We are pleased to partner with BGaming to drive this next phase of Premier Bet’s development across several key African markets. The studio’s vibrant games add variety to our casino games collection.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
The post BGaming debuts in Africa with Premier Bet appeared first on European Gaming Industry News.
Compliance Updates
Playnetic strengthens European presence with licence to operate in Sweden
Playnetic, the new immersive B2B iGaming provider has announced that it has been granted a Swedish licence, following regulatory approval from the Swedish Gambling Authority, Spelinspektionen.
The licence allows Playnetic to launch its catalogue of innovative iGaming titles in Sweden, enabling the company to finalise partnerships with prominent operators across the country.
This significant milestone marks a major step forward in supporting Playnetic’s ambitious growth plans, which include increasing its foothold in other European markets, as well as continued expansion in regulated markets across the globe.
Dan Phillips, Playnetic CEO said: “Since launching in early 2023, Playnetic has been exploring expansion opportunities in Europe to penetrate new markets and we are thrilled with achieving this milestone.
“Thanks to our experienced compliance team, we were able to obtain this licence promptly, which is a huge positive as the market entry lines up perfectly with our regulatory roadmap for 2024. We are looking forward to launching our innovative suite of games which feature captivating themes and mechanics to players and operators in Sweden.”
The post Playnetic strengthens European presence with licence to operate in Sweden appeared first on European Gaming Industry News.
-
EurAsia6 days ago
Evoplay expands footprint in Georgia with Europebet partnership
-
Balkans6 days ago
SOFTSWISS Expands to Bulgaria: European Growth Through Partnership
-
Christine A. Dorchak6 days ago
Greyhound Advocates Applaud Gov. Ned Lamont for Signing Bill to Outlaw Dog Racing
-
Aposta Ganha5 days ago
Aposta Ganha strengthens LatAm sports betting market integrity with IBIA membership
-
Latest News5 days ago
NIFL Strikes Exclusive Data & Streaming Deal With FeedConstruct
-
Eastern Europe5 days ago
TotalBet Joins Forces with Fast Track to Boost Player Engagement
-
Latest News6 days ago
ELA Games Announces New Slot Game – Big Wave Delight
-
Compliance Updates5 days ago
ITIA Bans Two Players for Corruption Linked to Belgian Syndicate