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AstroPay strengthens partnership with Burnley FC

AstroPay, the global leader in online payment solutions, has further strengthened its partnership with Burnley Football Club by becoming Burnley FC Women’s front of shirt sponsor for the remainder of the 2021/22 season and sponsoring the newly installed dugouts at Turf Moor.
The strategic partnership was established at the beginning of the 2021 Premier League campaign, with AstroPay becoming Burnley FC’s official sleeve sponsor. The new partnership with the women’s team further strengthens the company’s positive relationship with the club.
As sponsor of the women’s team, the AstroPay logo will be displayed on the front of Burnley FC Women’s home and away shirts, with the range available to purchase in the Clarets Store soon. In addition, Turf Moor has undergone a range of stadium developments and AstroPay have committed to sponsoring the newly installed dugouts, with their branding visible on headrests and in the technical area.
Mikael Lijtenstein, AstroPay CEO said: “We are pleased to strengthen our partnership with Burnley Football Club, through these new sponsorship deals.
“As two innovative organisations, we share a similar ethos of being forward thinking and creative, which is why the prospect of becoming Burnley FC Women’s front of shirt sponsor was so appealing. The club are making great strides in women’s football, and we wanted to be a part of the journey.
“We very much look forward to continuing to develop our partnership with the club and achieving great things together.”
AstroPay, which is also the Official Payment Solution Partner to Burnley Football Club, was founded in 2009 and since then has been successful in providing efficient, secure and reliable digital payment solutions for business and individual customers across Latin America, Asia, Africa, and Europe.
Carl Sanderson Head of Business Partnerships at Burnley FC said: “We are thrilled that AstroPay have further strengthened their support by becoming front of shirt sponsor for the women’s team and by sponsoring the new dugouts.
“The club are committed to growing the women’s game, as is demonstrated through exciting partnership and sponsorships such as this. Women’s football is on the rise and is reaching more people than ever before, it’s an incredibly exciting area to be a part of which is why we are pleased to collaborate with AstroPay on this deal.
“We’re also incredibly proud of the developments within the stadium in recent months and are pleased AstroPay, as a valued partner of Burnley FC, have committed to sponsoring the dugouts too. We look forward to continuing to work closely with them throughout the season.”
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DATA.BET Secures Spot at SBC Summit 2025

The company strengthens its market position with the recent launch of sports betting
DATA.BET, a trusted sportsbook solution supplier, will present its expanded portfolio at SBC Summit 2025 in Lisbon, stand D160. The company now offers a unified solution covering sports, esports, and virtual sports.
From September 16 to 18, the company’s representatives will unveil the updated product suite. Building on its established presence in esports and virtual sports betting, DATA.BET has expanded into traditional sports betting, covering over 50,000 sports events per month across 63+ pre-match and 38 live sports disciplines. The company’s 24/7 in-house trading team maintains 93% market uptime while delivering 1000+ betting markets backed by official data partnerships.
Each betting vertical, as well as individual sports and leagues within them, can be activated separately or combined based on market needs. Operators can instantly launch the complete sportsbook solution through a ready-to-use Single Page Application (iFrame), while those with an existing betting platform can integrate directly via the Odds Feed API.
At SBC Summit, visitors will explore DATA.BET’s core products: Risk Management system, Odds Feed, Widgets, Streams, SPA (iFrame), and Bet Builder available for all three verticals. The latest features joined our comprehensive suite include Hot Bundles for express betting optimization and Timeline Widget for enhanced game process tracking.
“This marks our first offline presentation of the complete sportsbook solution we launched in May with our full product range and latest features for betting,” said Natalie Loshatynska, Head of PR & Marketing at DATA.BET. “We look forward to showing SBC Summit participants how our technology empowers operators and platform providers to offer their clients a more dynamic and engaging betting experience.”
Discover DATA.BET’s betting technology solution at stand D160. Connect with the team at [email protected] to schedule a meeting.
The post DATA.BET Secures Spot at SBC Summit 2025 appeared first on European Gaming Industry News.
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SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.
Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.
The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.
Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.
This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.
EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”
The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on European Gaming Industry News.
Latest News
SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.
Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.
The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.
Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.
This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.
EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”
The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on Gaming and Gambling Industry in the Americas.
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