Affiliate Industry

Double Up Media acquires Best Bingo Websites as rapid growth continues

Published

3 years ago

December 21, 2021

Reading Time: 2 minutes

Nottingham based affiliate marketing agency Double Up Media, the company behind iGaming websites NoWagering.com, LuckyGameshows.com and SlotGods.co.uk can today announce that they have completed the purchase of Best Bingo Websites, one of the internet’s oldest bingo comparison sites.

This acquisition will see Double Up Media’s expert team breathe new life into the popular website that has provided bingo enthusiasts with a comprehensive breakdown of the best bingo websites and bingo bonuses for almost a decade and a half.

Best Bingo Websites is currently home to more than 30 of the most respected brands including Mecca Bingo, Gala Bingo, Paddy Power Bingo and MrQ. Naturally, these, as well as a whole host of other award-winning sites will remain in place as long as they continue to offer players great value bingo bonuses.

European Gaming Congress 2024 (Warsaw, Poland)

There are a number of exciting long-term plans in the pipeline including a complete website redesign and restructure as well as fresh new content including bingo site reviews, in-depth guides to every regulated bingo game on the market, industry news and entertaining blog pieces.

In addition to the above, Double Up Media aims to inject its signature style of promoting trust and transparency by making a conscious effort to highlight bingo sites and bonuses that present real value, putting players ahead of profits.

Having launched multiple impactful marketing campaigns through NoWagering.com, as well as the successful launch of Slot Gods, a site that aims to become the most trusted and leading source of independent bias-free online slot reviews, confidence is high that Best Bingo Websites will prove to be a resounding success.

The acquisition coincides with the addition of no wagering bingo sites to NoWagering.com, and further exemplifies its commitment to promoting fair and honest operators and offers across multiple verticals.

Speaking on the acquisition, Double Up Media founder and Director Pavlos Sideris said: “We’re incredibly proud to add Best Bingo Websites to our growing portfolio of iGaming websites.

“Despite all of the challenges we’ve faced with regards to the pandemic and multiple regulatory changes within the iGaming industry, we’ve been fortunate enough to have achieved relative success over the recent years.

“As a result, we’ve been able to grow exponentially as a business and we’re now in a fantastic position to expand and add bingo to our offering.

“We’re all extremely excited to re-introduce the world to the new Best Bingo Websites in the coming months and show everyone what we’re capable of doing with this historic brand.”

Affiliate Industry

Gentoo Media reports Q3 2024

Published

5 days ago

November 13, 2024

George Miller

Reading Time: < 1 minute

Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter

Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.

Q3 highlights

Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
EBIT reached €10.0m, with a margin of 33% (32%).
Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
Cash flow from operations will improve post-split, expanding capital allocation options moving forward
Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.

Investor presentation and webcast

CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.

The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.

The post Gentoo Media reports Q3 2024 appeared first on European Gaming Industry News.

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

2 weeks ago

October 31, 2024

George Miller

increase-redirect-speed-by-5-times-with-affilka-new-feature

Reading Time: 2 minutes

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.