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OLYMPIQUE DE MARSEILLE RETAINS JBO AS ITS OFFICIAL ASIA BETTING PARTNER

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JBO has extended its ongoing partnership with French Ligue 1 giant Olympique de Marseille as its Official Asia Betting Partner.

Accordingly, JBO continues its close collaboration with Olympique de Marseille (OM) across a series of key activations and content-marketing opportunities, as the leading French club positions itself for a return to Champions League football next year.

The deal adds more muscle to OM’s progressive and ambitious expansion over the past 12 months, growing its global footprint into more emerging markets, empowered by the operator’s mantra to engage, educate and entertain.

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With this association restored and working in lock-step, the partnership between JBO and Marseille will organically strengthen and provide a platform from which to grow and engage both parties’ combined fan-bases across Asia. This shared focus centres around expanding existing Asian audience appeal, alongside leveraging the natural sporting synergies between two powerful networks, above all in the digital domain.

While JBO continues to develop its online offerings for sports fans around the region, this latest milestone renewal highlights its commitment to international growth and fostering fan-friendly engagement within a responsible gaming culture.

A JBO spokesperson welcomed news of the brand’s latest renewal partnership: “JBO has harnessed a suite of well-positioned international betting partnerships to drive awareness and participation around our progressive brand values across both mature and developing Asian territories – and this ongoing collaboration with OM is a firm tent-pole in our home camp. We’re always looking for ways to engage with our customers across digital channels and OM know how to inspire and deploy natural fan enthusuiasm.”

Nathalie Nénon-Zimmermann, Chief Marketing & Revenue Officer at OM, added: “We’re thrilled to continue our adventure with JBO as our Official Asia Betting Partner. It’s a brand which perfectly aligns with OM’s history and continued success. We share similarly-aligned values around the game for securing our goals in the most dynamic way possible.

“We look forward to bringing some top-class content and activity to Asian markets where our signature style can help fans find new and deeper ways in which to interact with the elite football they’ve come to expect from OM.

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“In short, it’s fantastic to see Marseille creating wider interest from outside France, and JBO are the ideal team with which to grow our own brand via the unifying power of football.

“We can’t wait to grow our co-operation with JBO and to see this relationship organically evolve over the unfolding season to come.”

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Asia

IGT Showcases New Locally Attuned Link Games and Systems Innovations at G2E Asia 2024

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International Game Technology announced that it will showcase an exciting portfolio of locally attuned gaming innovations for the Asia-Pacific market at G2E Asia 2024 at The Venetian Macao, June 4-6. The products within IGT’s G2E Asia 2024 portfolio are designed to enhance player entertainment, drive performance, and enable operators to diversify their gaming floors with research-backed solutions.

“It’s great to see G2E Asia return to The Venetian Macao in 2024. With Asia being a growth market for IGT, we are excited to connect with our customers and present a localized games and systems portfolio that can create new opportunities for IGT and our customers throughout the region,” said Dallas Orchard, IGT Senior Vice President and Chief Operating Officer, Gaming APAC.

“IGT’s G2E Asia 2024 portfolio is anchored in exciting new link and standalone games that build on the momentum of many of our highest performing titles in the region of the last year. G2E Asia 2024 will be the debut of Cash Cove Frenzy, an action-packed multi-level progressive based on one of IGT’s most popular titles in the region, and Jetsetter Gold Link, a new-to-Asia game that can help our customers diversify their gaming floors. We will also spotlight the many operator and player benefits of IGT ADVANTAGE, our highly scalable casino management system that has strong market penetration in Asia and beyond,” said Charles Seo, IGT Senior Director of Commercial Strategy, Asia.

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G2E Asia 2024 attendees will have the opportunity to experience an array of IGT solutions in the Company stand A801.

The post IGT Showcases New Locally Attuned Link Games and Systems Innovations at G2E Asia 2024 appeared first on European Gaming Industry News.

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Asia

From LatAm to Asia: Meet GR8 Tech at SiGMA Manila

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GR8 Tech, an award-winning iGaming solutions provider, will exhibit at SiGMA Asia on June 3-5, marking a significant expansion into the region. Attendees can visit GR8 Tech at stand D806, where they will have the opportunity to explore the provider’s comprehensive ecosystem of solutions, featuring the flagship GR8 Sportsbook, the robust GR8 Casino, and innovative standalone products, including but not limited to CRM, Sportsbook iFrame, Feed, and Payment Gateway.

SiGMA Asia provides us with a unique platform to connect directly with local operators and stakeholders, and we are excited to demonstrate how our technology can help them achieve greater profitability and efficiency,” said Evgen Belousov, CEO of GR8 Tech. “This is a milestone moment for GR8 Tech as we bring our advanced betting and casino solutions to one of the most dynamic gaming markets in the world.

Additionally, GR8 Tech, in collaboration with BETER, will host an exclusive invite-only party on June 3. This event is a perfect opportunity for valued clients and partners to relax and network in a festive setting, celebrating our continued partnerships and future successes.

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Meet GR8 Tech at SiGMA Asia: Unlock the New Horizons

High-Performance Products and Interactive Demonstrations

The technological prowess of GR8 Tech’s diverse product suite will be on full display at SiGMA Asia. The attendees will be able to take a closer look at the comprehensive GR8 Sportsbook and Casino platform and vital standalone products like CRM, Sportsbook iFrame, Feed, Payment Gateway, etc., on demo screens at the stand. Each solution and product seamlessly adapts to address the specific needs of the Asian market, ensuring that all functionalities – from handling high betting volumes to integrating seamlessly with various payment systems – are tailored to enhance user experience and operator profitability.

Particularly, the provider’s flagship GR8 Sportsbook, known for its high stability and performance, offers a wide selection of content that caters to the diverse preferences of players across Asian countries. It also features unique margin management capabilities designed to maintain competitiveness and profitability in the region’s aggressively low-margin environment.

GR8 Sportsbook is engineered to meet the specific needs of the Asian market, from its mobile-first design to its ability to handle high betting volumes without compromising user experience,” added Oleksandr Feshchenko, CRO at GR8 Tech. “We are proud to showcase how our platform can transform sports betting operations.

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To ensure a personalized experience, GR8 Tech invites interested parties to book a meeting with their team, taking advantage of an excellent opportunity to discuss how GR8 Tech’s solutions can elevate business success in the region.

The post From LatAm to Asia: Meet GR8 Tech at SiGMA Manila appeared first on European Gaming Industry News.

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Wazdan secures Philippines market entry with SG8 partnership

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino gaming experiences, has entered the Filipino market after signing with SG8, a leading operator in the country.

A total of 46 Wazdan games will be made available to SG8 players and those across the Philippines for the very first time, including favourites 9 Burning Dragons, 9 Burning Stars™ and a host of the 9 Coins™ series such as 9 Coins™ Extremely Light, 9 Coins™ 1000 Edition and 9 Coins™ Grand Platinum Edition.

A renowned operator in the Philippines since 2006, SG8 is PAGCOR licensed and has quickly emerged as a player-favourite within Southeast Asia due to its diverse slot, live dealer and sportsbook offering, set to be enriched by Wazdan’s innovative iGaming content.

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The Philippines marks the latest market entry for Wazdan, further establishing its presence across Asia following the landmark deal. More partnerships in the country are expected to be announced in due course.

Radka Bacheva, Head of Sales at Wazdan, said: “The Philippines boasts an incredible amount of iGaming potential and so we are delighted to enter the market with SG8, a leading player within the country.

“We’re bringing a range of our top-performing titles to its platforms and are eager to see how Filipino players react to our innovative mechanics. We are in no doubt this is the beginning of a flourishing collaboration.”

Heng Chin Sheng, CEO at SG8, said: “It’s an honour to welcome Wazdan to the Filipino market for the first time as part of this deal – we’ve seen the reception to its innovative slots across the world and are delighted to bring them to our players.”

“Leading titles such as 9 Burning Dragons and 9 Burning Stars™ are just a few of the 46 Wazdan titles that we are sure our players will embrace, and we look forward to seeing the results!”

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The post Wazdan secures Philippines market entry with SG8 partnership appeared first on European Gaming Industry News.

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