BetRivers
CHICAGO NATIVE AND TELEVISION VETERAN BRITTNEY PAYTON SIGNS EXCLUSIVE CONTENT DEAL WITH BETRIVERS

Rush Street Interactive, Inc., a Chicago based gaming and betting company, is proud to announce the signing of Brittney Payton, Chicago television personality and daughter of Chicago Bears Legend Walter Payton, to an exclusive brand and content deal with BetRivers.com and PlaySugarHouse.com.
A Chicago native, Payton moved to Arizona in 2020. She joins the RSI family as a Brand Ambassador for BetRivers in two key markets: Arizona and Illinois. Payton will be representing RSI in a variety of ways, including the creation of sports betting content and a multitude of sports and culture content for RSI.
As an Ambassador, Payton will be appearing in BetRivers TV and radio commercials, podcasts, and social media interviews. She will also be creating content for her own social media platforms.
Payton won a Chicago Emmy for her work as co-host of WGN-TV’s Chicago’s Best. She is also well known nationally for presenting the Walter Payton Man of the Year Award at the Super Bowl each year.
“We are excited to add Brittney to our RSI family,” said Mattias Stetz, COO of RSI, which operates BetRivers.com and PlaySugarHouse.com. “Her enthusiasm for sports and pop culture, combined with her extensive experience working as a television personality will be a tremendous asset to our sports betting community.”
“I’m thrilled to be joining the BetRivers team,” said Payton. “It will be fun to bring a pop culture spin to sports entertainment and gaming. It’s especially exciting to be interacting with RSI’s sports betting fans in my native state of Illinois and in Arizona which I now call home. “
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BetRivers
NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”
Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
The post NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform appeared first on Gaming and Gambling Industry in the Americas.
BetRivers
Spinomenal signs content partnership with Rush Street Interactive’s BetRivers in New Jersey

Spinomenal, a leading iGaming content provider, has signed a partnership with Rush Street Interactive, Inc., which operates the BetRivers brand, to present its content to BetRivers players within New Jersey.
Teaming up with RSI, known for its innovative approach to online casino, is key to Spinomenal’s strategic US expansion via BetRivers and the company looks forward to achieving great success together.
RSI is renowned as a dominant force and one of the most respected online casino operators in the United States, with BetRivers online casinos in New Jersey, Pennsylvania, Michigan, West Virginia and Delaware. Thanks to this partnership, Spinomenal’s suite of standout games will now be available to BetRivers players in New Jersey. This launch features some exclusive games – Fortuna De Los Muertos 4 and Buffalo Rampage – Hold & Hit, along with many other smash hits.
Lior Shvartz, CEO for Spinomenal commented: “Partnering with a premier operator such as Rush Street Interactive is the ideal way to bring more of our titles to the New Jersey market via the BetRivers brand. Their players appreciate BetRivers elite gaming experiences so we trust our games will align well.”
Richard Schwartz, Chief Executive Officer for Rush Street Interactive added: “We are thrilled to offer Spinomenal’s games to our players in New Jersey. At BetRivers, we aim to deliver a premier experience to our customers, and partnering with Spinomenal allows us to heighten that experience. We look forward to achieving great success together in the US.”
The post Spinomenal signs content partnership with Rush Street Interactive’s BetRivers in New Jersey appeared first on Gaming and Gambling Industry in the Americas.
Anna Mackney US Head of Region at Play’n GO
Play’n GO announces Delaware license award

Legendary studio’s games now live with Rush Street Interactive brand BetRivers in US state
Play’n GO, the world’s leading casino entertainment provider, has today announced the receipt of a sixth US state license, this time in the state of Delaware.
Having entered the US market in 2022, Play’n GO has gone live in West Virginia, New Jersey, Pennsylvania, Michigan, Connecticut, and now Delaware, where some classic Play’n GO titles, such as Piggy Blitz will now be available to BetRivers players in the state affectionately known as the First State.
Play’n GO added Pennsylvania and Connecticut to its list of regulated markets in 2024, and have a publicly stated goal of being active in every regulated market in the world, a goal that has seen the Swedish gaming giant release a portfolio of over 350 premium games in over 35 regulated markets to date.
Anna Mackney, US Head of Region at Play’n GO added “It’s fantastic to begin the year by adding yet another new regulated market in the US, this time in the shape of Delaware. Our expansion into the state marks yet another significant step in our US growth strategy. Play’n GO continues to lead the charge in regulated markets, and we are committed to delivering our premium content to players across the country.
“We’ve already established an excellent relationship with BetRivers across the United States and we are confident that our partnership will continue to be mutually beneficial to both businesses as we enter yet another new market together. US players have clearly demonstrated their demand for our games, and we will continue to deliver.”
The post Play’n GO announces Delaware license award appeared first on Gaming and Gambling Industry in the Americas.
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