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Greentube records impressive metrics from its B2B social casino solution
Social casino platform Greentube Pro 2.0 (GTP 2.0) has delivered industry-leading KPIs less than a year after its introduction by Greentube, the NOVOMATIC Interactive division.
The boosted version of Greentube’s social platform was completely rebuilt, optimised and fine-tuned from the ground up. Featuring modular design and architecture to give it the ability to scale rapidly to accommodate new business, while providing the flexibility for front-end customisation and back-office stability, the solution has delivered a stellar set of results.
Performance metrics including average revenue per daily active user (ARPDAU), conversion and retention have outperformed the top-rated B2C social casino leader in the US market. GTP 2.0 has stabilised its KPIs with ARPDAU 95% higher than the industry leader, in addition to 35% higher conversion and 30% higher retention on day 30.
This increased level of performance was achieved by redesigning the user interface for mobile, tablet and web while optimising the game economy to work with Greentube’s highly skilled Liveops team to monetise, engage and retain users.
Developed by the supplier’s subsidiary Bluebat Games, GTP 2.0 is a marketing solution that enables global land-based casinos to stay connected with their players by engaging them with the casino brand through online social casino gaming. The games and features offered via GTP 2.0 have been proven successful in the social casino segment and have been adapted to better appeal to the real-money players of land-based casinos.
A well-defined product road map of additional new features and functionality are in development in order that Greentube can stay ahead of the market and satisfy the needs of existing and future clients.
Miruna Bicoli, VP of Product & Managed Services for GTP 2.0, said: “Our talented team of specialists from the social casino industry have driven the design, architecture and development of Greentube’s new social casino platform.
“We always believed that in leveraging our team’s experience and expertise, we would bring the best B2B social casino platform that the industry has to offer to land-based casino clients. The excellent results we have seen less than a year into the project prove that this confidence was not misplaced.”
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Angela Bernhard Thomas
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Clark County
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
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