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Sports Betting Market Surpass US$ 13,941 Mn by 2028 | CAGR 10.2% Report by Acumen Research and Consulting
The Global Sports Betting Market accounted for US$6,529 Mn in 2020 and is expected to reach US$ 13,941 by 2028 with a considerable CAGR of 10% during the forecast period of 2021 to 2028.
New sports betting trends emerge as a result of people’s rising affinity for betting, ongoing updates, and technical breakthroughs. The sports betting industry is constantly upgrading, which is empowering this sector and making it comparatively more high-tech ultimately leading to success and expansion in the upcoming years. Whether it’s the integration of cutting-edge technologies or increasing the number of consumers, there are a slew of reasons why this business is capturing the attention of the entire world and enticing investors from all over the world.
Global Sports Betting Market Dynamics
The global sports betting market is primarily driven by the growing population betting in this market. This is due to the easy earning of money, the rising number of sports betting apps that provide easy betting guidelines and a rising inclination of youth across the world in the betting industry. After the COVID-19 pandemic (2020), the sports betting industry is coming on track with all the postponed or canceled events restarting in 2021. Thus, a huge rise in the market was witnessed in the year. Besides, large-scale advertising on sport betting apps has also driven a huge amount of crowds to start betting in the industry.
An increase in the number of sports and events across the world coupled with surging digital infrastructure has created a surplus amount of opportunities in the global sports betting market. However, growing concerns over illegal betting and strict regulations for betting are some of the factors that are likely to curb the growth of the market. According to the Illegal Gambling Statistics, illegal gambling activities have been estimated to be around $1.7 trillion each year. Conversely, the advent of 5G technology is expected to create numerous growth opportunities for the market in the coming years. Furthermore, the application of artificial intelligence and blockchain technology has enabled a lot of transparency in the betting process, which eventually supports the substantial growth of the sports betting market.
Growing number of online betting apps surges the demand for online platform
The platform segment is sub-segmented into online and offline. Based on the platform segment, the online segment accumulated for the maximum share in 2020. The rising penetration of smartphones has enabled a majority percentage of crowds to bet at home or anywhere they are which has been a strong growth opportunity for the online platform segment. On the other hand, online sports betting occur mostly during the events such as European Championship, FIFA World Cup, IPL, American Football Leagues, etc.
High percentage of profits earned by fixed odd wagering commands the betting type segment
Live/in-play betting, fixed odds wagering, exchange betting, pari-mutuel, esports betting, and others are the categorization of type segment. Among them, the fixed odd wagering segment dominated the market with a high percentage of shares in 2020. This is credited to the ease of this betting type among people that bet on sports, such as football, hockey, baseball, basketball, and horse racing and internationally.
Huge betting revenue generated from football events propels the segmental growth
Based on sports type, the market is classified into football, basketball, baseball, cricket, hockey, horse racing, and others. Football, among all the sports, conquered the largest market share and is likely to register the fastest growth throughout the forecast period 2021 – 2028. The high popularity of these sport worldwide, chances of winning a large sum of money, and extensive opportunities offered by the European region in football betting are the major aspects driving the growth of the market.
Sports Betting Regional Stance
The global classification of the sports betting market includes Europe, Asia-Pacific, North America, Latin America, and the Middle East & Africa. Among all the regions, Europe subjugated a lion’s share in the regional scenario. Factors such as the high trend on football betting in countries such as Germany, the UK, Italy, Spain, etc, and the popularity of Euro football leagues in the region propels the market dominance of the EU region. Furthermore, the APAC sports betting market is anticipated to witness the fastest growth during the forecast period. This is attributed to the growing inclination of the APAC population towards sports betting, yearly events in India such as IPL, and growing urbanization in the emerging markets.
Major Players
The sports betting market is consolidated with a large number of players. The prominent players presented in the report include 888 Holdings Plc, Bet365, Betsson AB, Churchill Downs Incorporated, Entain plc, Flutter Entertainment Plc, IGT, Kindred Group Plc, Sportech Plc, William Hill Plc, and others.
For instance, on September 08, 2021 – 888 Holdings plc has partnered with Genius Sports Limited to provide SI Sportsbook with market-leading official data and trading features. Genius Sports is expected to supply pre-game and in-game content across top tier U.S. sports properties such as the NBA, NASCAR, NFL, and NCAA as a result of the relationship.
Moreover, on October 18, 2021- Bet365 launched cross-vertical shared wallet functionality. Customers may now access their funds in a single balance rather than having to set up separate wallets for each vertical.
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BETER, the acclaimed provider of live streaming, data, and odds for esports and sports, has expanded into a new US state following the receipt of the Event Wagering Supplier License from the Arizona Department of Gaming.
The supplier license enables BETER to provide its quick-betting content, featuring live streams and live data, to licensed operators in the state for the first time, which includes its exclusive ESportsBattle tournaments and Setka Cup table tennis series.
Both are currently active with the tier-one operator bet365, which has been a long-term partner of BETER. Arizona marks the seventh state where BETER is licensed as the company expands its presence in both the state and the broader US market. BETER holds certifications in North Carolina, New Jersey, Florida, Indiana, Iowa, and Colorado as well.
BETER provides round-the-clock live streaming, instantaneous data, and highly precise odds for over 700,000 rapid events each year, offering as many as 50 markets per event with an average operator margin exceeding 7.5%.
Its esports portfolio features ESportsBattle tournaments that showcase eFootball, eBasketball, eHockey, and eTennis, and its sports portfolio includes the Setka Cup series along with the BSKT Cup basketball league.
Gal Ehrlich, CEO of BETER, said: “Securing regulatory approval in Arizona is a pivotal moment in our ongoing US expansion strategy. This marks our seventh state, and we are incredibly proud to continue our trajectory of growth in one of the world’s most dynamic betting markets.
“Our mission has always been to provide operators with the most reliable, high-velocity content available, and receiving the green light from the regulator is a testament to the integrity and quality of our offering.
“We are thrilled to kick off this journey with bet365 and look forward to bringing our industry-leading esports and sports content to even more Arizona players in the near future.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “We are proud to announce that we have successfully completed the process of obtaining the Event Wagering Supplier License in the state of Arizona.
The process took us a total of eight months and was one of the most challenging journeys for our team. However, thanks to the dedication and expertise of our legal and integrity teams, we successfully navigated it.
This milestone strengthens our commitment to delivering reliable, compliant, and transparent products to our clients.
“We continue to actively work on securing regulatory approvals in key jurisdictions, including Ohio, Kentucky, and Illinois, among others.”
The post BETER Obtains Supplier License to Operate in Arizona appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The slot developer Just Slots, based in Malta, participates in Hype.Bet’s anniversary festivities as a highlighted provider partner, offering exclusive contests, Fortune Wheel Drops, and community incentives to players during March.
Just Slots, an iGaming developer recognized for its striking and premium slot games, has revealed a collaboration with Hype.Bet to commemorate the platform’s inaugural anniversary. Taking place in March 2026, the partnership includes Just Slots as a highlighted provider for the significant event, offering unique contests, community-focused rewards, and prominent lobby positioning to users on one of iGaming’s most creative platforms.
Hype.Bet has transformed social casino gaming into the exclusive multiplayer community casino platform where players can join streamers and friends in real-time spins. Since its debut in March 2025, the platform has created a dedicated community centered on its hallmark Multiplayer Rooms feature, where hundreds of players can enter a communal room, observe a host oversee the gameplay, and track their balances fluctuating together, all in real-time.
In March, three Just Slots games—Rain and Ruin, Dynamo’s Show, and Vegan Nightmare—will be highlighted in Hype.Bet’s main lobby section, each adorned with unique halo icons to signify their participation in the anniversary promotion. Gamers can easily identify the highlighted games and dive right into the contest. The month-long competition, taking place from March 1 to 29, encourages participants to compete across the full Just Slots collection on Hype.Bet, offering rewards for individual players and streamers alike. The individual player champion receives a unique, limited-edition Hype.Bet anniversary merchandise pack, a Just Slots merchandise pack, and $500 in cash, whereas the leading streamer is awarded their own exclusive merchandise and a bonus incentive.
Enhancing the thrill, Hype.Bet’s exclusive Fortune Wheel Drops will take place every Monday and Wednesday during the campaign. Participants in Multiplayer Rooms during streamer events can seize $2,500 Fortune Wheel Drops, broadcast live to the community in a distinctly Hype.Bet style. The drops occur twice a day on those days, upholding the platform’s central belief that achieving success is more enjoyable when it is shared.
Nick Formosa, Head of Client Strategy at Just Slots, commented, “Hype.Bet has built something genuinely different in this space with a platform where the community is as much a part of the experience as the games themselves. That’s a philosophy that resonates with us at Just Slots, and this partnership felt like a natural fit from the start. Seeing our titles at the centre of their anniversary celebrations, with players competing and winning together throughout the month, really captures what ‘Play Together, Win Together’ is all about.”
Iana, Head of Marketing at Hype.Bet, added, “Celebrating our first anniversary with partners like Just Slots is a great way to highlight the community experience that defines Hype.Bet. Their games fit perfectly into our Multiplayer Rooms format, where players can watch, compete, and win together. This collaboration brings exciting competitions and rewards to our players while showcasing what social casino gaming can look like when the community comes first.”
After the launch of their inaugural game in 2024, Just Slots has introduced ten titles and established a variety of strategic alliances within the industry, emerging as a significant player in next-generation slot development. Participants can access complete information about the anniversary promotion, including contest rules and the Fortune Wheel Drop timetable, at hype.bet/promotions.
The post Just Slots and Hype.Bet Celebrate Year One of Multiplayer Gaming Together appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETER, the award-winning provider of live streaming, data and odds for esports and sports, has entered a new US state after being granted the Event Wagering Supplier License by the Arizona Department of Gaming.
The supplier licence allows BETER to deliver its fast-betting content, including live streams and live data, to licensed operators in the state for the first time, including its exclusive ESportsBattle tournaments and Setka Cup table tennis series.
Both are now live with tier-one operator bet365, a long-standing partner of BETER. Arizona is the seventh state in which BETER is now licensed as the company ramps up its presence in the state and the wider US market. BETER is also certified in North Carolina, New Jersey, Florida, Indiana, Iowa and Colorado.
BETER exclusively delivers 24/7 live streaming, real-time data and hyper-accurate odds for more than 700,000 fast-paced events annually, offering up to 50 markets per event with an average operator margin of 7.5%+.
Its esports portfolio includes ESportsBattle tournaments featuring eFootball, eBasketball, eHockey and eTennis, while its sports portfolio features the Setka Cup series and BSKT Cup basketball league.
Gal Ehrlich, CEO of BETER, said: “Securing regulatory approval in Arizona is a pivotal moment in our ongoing US expansion strategy. This marks our seventh state, and we are incredibly proud to continue our trajectory of growth in one of the world’s most dynamic betting markets.
“Our mission has always been to provide operators with the most reliable, high-velocity content available, and receiving the green light from the regulator is a testament to the integrity and quality of our offering.
“We are thrilled to kick off this journey with bet365 and look forward to bringing our industry-leading esports and sports content to even more Arizona players in the near future.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “We are proud to announce that we have successfully completed the process of obtaining the Event Wagering Supplier License in the state of Arizona.
The process took us a total of eight months and was one of the most challenging journeys for our team. However, thanks to the dedication and expertise of our legal and integrity teams, we successfully navigated it.
This milestone strengthens our commitment to delivering reliable, compliant, and transparent products to our clients.
“We continue to actively work on securing regulatory approvals in key jurisdictions, including Ohio, Kentucky, and Illinois, among others.”
The post BETER secures supplier licence in Arizona appeared first on Americas iGaming & Sports Betting News.
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