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Pronet Gaming’s growth strategy leaps forward
Progressive provider sees massive gains in regulated markets
Platform specialist Pronet Gaming is significantly ahead of its three-year growth plan after just 18 months, according to CEO Alex Leese.
The progressive provider’s platform solutions are increasingly popular across global markets, including Africa and LatAm, and have delivered a two-fold rise in turnover.
Its esports and virtual sports product lines have exceeded all expectations with 300% growth, following successful content integrations and upgrades from fellow providers like Golden Race, UltraPlay and Sportradar.
Pronet Gaming has signed over 35 new clients in the past 18 months since Leese kick-started the plan for the company’s new owners.
A cornerstone of his plan of action was the release of a number of industry-first features, including Fastbet, which has helped to maximise the player experience. This solution enables users to wager multiple single bets across all sports at the touch of a button without creating a betslip.
As well as this, its Popular Bets and Popular Events widget automatically displays the bets and events that are most popular in a jurisdiction, refreshing every five minutes – an innovation that has seen massive uptake since its release in October.
By offering an entirely modular system, Pronet Gaming’s clients have been able to cherry-pick the sports betting features that suit their unique needs in regulated markets, allowing them to create fine-tuned experiences for their audience that increase revenues while retaining and engaging players.
Their focus on customisation, speed-to-market and product innovation has also led to a string of industry awards recognising Pronet Gaming this year, including the Gaming Intelligence Awards, EGR B2B Awards and Starlet Awards, as well as being shortlisted for the upcoming SBC Awards and Global Gaming Awards.
Alex Leese, CEO of Pronet Gaming, said: “Operating in all the right regulated markets is really paying off. It’s always great to be on track, but being so far ahead of the game is significantly more satisfying, particularly considering the challenges we’ve faced during this time.
“This degree of growth in such a short space of time is even more than we had hoped for, but we are not slowing down any time soon. We will continue to see that our partners receive a first-class product.”
Ioannis Skoulides, Pronet Gaming’s Chairman, said: “We have seen a great deal of change globally over the past two years, but since taking over Pronet Gaming in 2019 we have seen unparalleled growth and thus the decision to appoint Alex as CEO has proven to be a resoundingly positive one.
“That has been exemplified not only our by growth over the past 18 months, but also by Pronet Gaming’s nomination for three categories in the upcoming SBC awards as well as our expansion into so many new markets.”
Bobby Longhurst, Pronet Gaming’s CCO, said: “These are hugely positive results, but our success story has only just begun. We are excited to build upon the momentum we have generated by continuing our expansion plans and stretching our international footprint even further into more regulated markets.
“The next big step will be attending ICE 2022, where our stand will be three times bigger than our inaugural one in 2020.”
Pronet Gaming now boasts 6,500 of the world’s best games from more than 90 providers and its sportsbook solution provides over 55,000 in-play events every month and more than 500,000 pre-match events a year across more than 1,500 betting markets, with a daily bet count exceeding 20,000,000.
Key to this rapid growth has been the company’s portfolio offering end-users with thousands of betting opportunities across more than 35,000 live events in more than 65 sports, with its live horse racing solution being the latest.
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Internet Vikings, a licensed hosting provider for the European and U.S. iGaming and online sports betting industry, has announced a new partnership with ScatterKings, an iGaming studio that creates high-performance slot content, helping operators lead their markets across regulated jurisdictions worldwide.
As part of this collaboration, Internet Vikings is supplying ScatterKings with a tailored hosting infrastructure that includes both bare metal servers and VMware cloud solutions in Sweden and Malta.
The collaboration came about as ScatterKings looked to move away from its previous hyperscale setup in favour of a more flexible hosting environment. The company was seeking a partner that could provide greater customization and more responsive customer service.
“We’ve been genuinely impressed with the level of support from Internet Vikings,” said Steven Batchelor-Manning, CTO of ScatterKings. “They’ve helped us avoid the usual hosting headaches and given us a rock-solid base to move fast. As we continue to grow, we see them as a strategic partner for the road ahead—one that can keep pace with our ambitions.”
Internet Vikings is equally enthusiastic about the partnership. Rickard Vikström, CEO and Founder of Internet Vikings, noted the strategic fit: “ScatterKings needed a hosting solution that could adapt to their specific operational requirements. We’re committed to supporting their growth with infrastructure that evolves alongside their business.”
The post ScatterKings Chooses Internet Vikings’ Hosting Solutions in Europe appeared first on European Gaming Industry News.
Latest News
Reflex Gaming unleashes The Cursed Idol of Montezuma Treasure Hunt™ with exclusive Game Mechanic
Reflex Gaming, the UK’s largest independently owned omni-channel game supplier, is heading deep into ancient ruins with the launch of The Cursed Idol of Montezuma Treasure Hunt™, a visually stunning, Aztec-themed slot that introduces the company’s exclusive Treasure Hunt™ game mechanic.
This 6×4, 20-payline title combines mystery, tension and progressive gameplay in a setting inspired by the legends of Montezuma. At the heart of the experience is the Treasure Hunt™ game mechanic, a persistent pick-based mechanic that activates when two Scatter symbols land anywhere on the reels. Players are transported to a 30-segment treasure map where they can uncover Free Spins, cash prizes, Jackpots and Sticky Wild bonus upgrades. Unlike traditional features, the map carries over between sessions, allowing players to build progress over time. Crucially, Sticky Wilds uncovered on the map are banked and carried into the next Free Spins bonus triggered via the map itself, creating layered anticipation and meaningful long-term engagement.
Free Spins can also be triggered directly via 3 or more bonus symbols. Once active, players collect additional Scatter symbols to spin a bonus wheel that can award multipliers, more Sticky Wilds, or one of four fixed jackpots. With a maximum win potential of over 5000x, the feature is rich with excitement.
Adding to the thrill is the Montezuma Mystery Prize, a powerful feature triggered when players land full stacks of Montezuma symbols with the special Cursed Idol symbol. The game’s cinematic presentation shifts into high gear as the cursed idol unleashes a dramatic win event that transforms the reels and ramps up intensity.
The Cursed Idol of Montezuma Treasure Hunt™ also supports Golden Bet, which doubles the chance of triggering Free Spins, and includes Bonus Buy functionality in supported markets, ensuring the game caters to a wide range of player preferences and regulatory environments.
Commenting on the release, Mat Ingram, CPO at Reflex Gaming, said: “We’re incredibly proud of this one. The game introduces something truly unique with our Treasure Hunt game mechanic. It’s Reflex-built, Reflex-owned, and designed to deliver genuine progression and player investment over time. It’s a mechanic that remembers where you left off, and that’s something players will come back for.
“So far, the game has gained exceptional feedback from operators. We believe it’s a standout release for 2025, and we can’t wait to see how the market responds.”
The Cursed Idol of Montezuma Treasure Hunt™ is available from 16 September 2025 powered by Yggdrasil Gaming.
The post Reflex Gaming unleashes The Cursed Idol of Montezuma Treasure Hunt™ with exclusive Game Mechanic appeared first on European Gaming Industry News.
Oddin.gg, the leading B2B provider of esports betting solutions, is proud to announce a new partnership with Veikkaus, Finland’s state-owned betting operator. The agreement will see Oddin.gg’s technology and data powering Veikkaus’s growing esports offering—starting with a strong focus on Counter-Strike 2 (CS2).
Veikkaus has set ambitious goals for its esports portfolio, aiming to double related revenue within the next year. To support this growth, the operator is strengthening its focus on quality content, reliable infrastructure, and innovative engagement formats—all areas where Oddin.gg’s solutions will play a central role.
Veikkaus’s focus on CS2 made Oddin.gg a natural fit. Alongside traditional markets, Oddin.gg also brings exclusive CS2 Duels via its 24/7 Fast Betting Content offering, adding fresh engagement opportunities for bettors. This blend of data depth and product innovation supports Veikkaus’s commitment to delivering a best-in-class esports betting experience for its Finnish base.
Andreas Reimblad VP, Sports Betting at Veikkaus, commenting on the partnership said: “Esports have been an important part of Veikkaus’ portfolio for several years, but in recent years it has been challenging to deliver a truly competitive offering and experience. What we value most in Oddin.gg is their drive to continuously improve the product and customer experience, while already being in a leading position. Together, we can take esports betting at Veikkaus to the next level, and we are extremely excited to work together with Oddin.gg.”
Marek Suchar, Co-Founder and Managing Director at Oddin.gg added: “What makes this partnership exciting is the mindset Veikkaus brings. They’re serious about growing their esports offering and are already thinking beyond the basics—looking at things like local tournament data, new formats, and long-term product development. It’s the kind of collaboration where we can create something genuinely impactful—not just deliver and walk away.”
The post Finland’s Esports Betting Gets a Lift Through Oddin.gg and Veikkaus Partnership appeared first on European Gaming Industry News.
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