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Planet Sport debuts innovative live casino cross-sell tool

Published

5 years ago

November 29, 2021

Reading Time: 2 minutes

Planet Vision allows operators to integrate video and live odds feeds into live dealer games to take player gaming experience to the next level

Planet Sport, the B2C and B2B sports media giant, has debuted an innovative cross-sell product that allows operators to integrate video and live odds streams into the live casino environment to deliver continued engagement between each bet.

Planet Vision is a cost effective, scalable, real-time and easy to use video platform that curates content from sources such as YouTube, Vimeo and RSS and then integrates it into any live casino game presentation via dedicated screens situated behind the dealer or host.

Operators have total control of the platform and the content that is displayed on the screens. In addition to using content available on popular video feeds, operators can create and stream their own bespoke content tailored to player preferences.

This means that players can enjoy watching match highlights and sports content or keep an eye on the operator’s latest odds and markets in between game rounds. This in turn keeps them engaged with the operator’s brand and also helps drive cross-sell from live casino to the sportsbook.

Mike Grenham, Managing Director of Betting at Planet Sport, said: “We are delighted to be officially launching Planet Vision, a cutting-edge product that allows operators to better engage live casino players and drive cross-sell between their casino and sportsbook.

“We have given a few sneak peeks of Planet Vision at recent trade shows and the feedback has been incredible. Operators can instantly see the added value it provides the player and also how it can help them to unlock even greater LTVs.”

Dean Rayson, Head of B2B Betting Sales at Planet Sport, added: “Planet Vision offers the ability to stream content for any type of sport the operator wants which means we can deliver different feeds to different territories helping operators localise their live casino products.

“Not only that, but they can take engagement and session times to new highs and then also drive live casino players to their sportsbooks at scale. Planet Vision is a game changing product with plenty of scope for further development, which is exactly what we have in mind.”

Avanti Studios

Avanti Studios signs live casino content deal with bet365

Published

51 minutes ago

June 9, 2026

Wladimir P.

avanti-studios-signs-live-casino-content-deal-with-bet365

Launch starts in Spain with Blackjack and other titles, with additional regulated markets planned.

Avanti Studios has signed an agreement with bet365 to launch its live casino content with the operator, starting in Spain.

Under the deal, bet365 will add a suite of Avanti games in Spain, including Blackjack, expanding its casino offer in the market beyond roulette. Avanti said its games are hosted by “lifelike digital clones” and designed to support localisation and scaling.

Avanti said the rollout will extend beyond Spain, with bet365 planning to introduce the supplier’s content in additional regulated markets over the coming months.

Jonas Delin, Co-Founder at Avanti Studios, said: “We’re very excited to be partnering with one of the industry’s leading operators in bet365. The deal will allow them to host new games like Blackjack in Spain.”

Clement Le Scanff, Head of Gaming – Commercial & Operations at bet365 said: “We’re pleased to partner with Avanti to bring innovative, differentiated content to Spain, enhancing our offering and introducing new entertainment experiences for our players.”

The post Avanti Studios signs live casino content deal with bet365 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

GR8 Casino

Peter & Sons adds GR8 TECH to expand casino distribution

Published

51 minutes ago

June 9, 2026

Wladimir P.

peter-&-sons-adds-gr8-tech-to-expand-casino-distribution

The studio’s slot portfolio will be integrated into the GR8 Casino platform for access by GR8_TECH operator partners in regulated markets.

Peter & Sons has signed a distribution partnership with GR8_TECH to integrate its games into the GR8 Casino platform, extending reach across the platform provider’s operator network in regulated markets.

Under the agreement, GR8_TECH will add Peter & Sons’ portfolio to its casino offering, making the studio’s titles available to operators using GR8_TECH’s technology stack. Games referenced in the announcement include Barbarossa Dragon Empire, Ghostfather Awakened, Zombie Road, and Sand of Destiny.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Partnering with GR8_TECH represents another important step in expanding the reach of our portfolio across regulated markets. Their platform combines strong technology with a clear understanding of what modern casino operators are looking for, making them a very exciting partner for us. We’re looking forward to seeing our games introduced to new audiences through their growing network.”

Lusine Khudaverdyan, Head of Casino Business at GR8_TECH, said: “Excited to welcome Peter & Sons to our partner pool. They are genuine storytellers, creating incredibly immersive, cinematic worlds that players truly want to inhabit. By integrating their content, we provide our clients with bold, artistic experiences that satisfy a new generation of players craving high engagement and fresh aesthetics.”

The post Peter & Sons adds GR8 TECH to expand casino distribution appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Canada

St8 cements Ontario content offering through latest partnership with RubyPlay

Published

51 minutes ago

June 9, 2026

GamingAmericas.com

st8-cements-ontario-content-offering-through-latest-partnership-with-rubyplay

Casino games aggregator and full-service technology provider St8 has partnered with RubyPlay to further expand its Ontario offering, adding the studio’s popular slot portfolio to its growing aggregation platform across the Canadian province.

As part of the agreement, operators in Ontario will gain access to a range of titles from across RubyPlay’s studio ecosystem, including content from RubyPlay Studio, Koala Games, Mad Hat Games and Firerose, through St8, with upcoming releases from Xslots also expected to go live through the platform. Standout games include J Mania® Lucky Pyggs, Mad Hit® Mr. Coin and Diamond Explosion® 7s SE. The integration strengthens St8’s content portfolio with a range of proven, high-performing slot titles tailored to the region.

RubyPlay has continued to grow its footprint across regulated jurisdictions through its studio-based ecosystem and tailored content strategy, earning key tier one recognition for developing high-performing games that resonate with players in key markets worldwide. The supplier’s games offering has proven appeal in Ontario, resonating well with local players in the region.

The partnership strengthens St8’s proposition in Ontario, a market that has quickly become a key part of the company’s growth strategy as it continues to establish itself as a leading technology provider around the globe.

David Fall, Business Development Manager at St8, said: “Partnering with RubyPlay in Ontario is an exciting addition to our growing content offering in North America.

“The supplier has built strong momentum across regulated markets through its engaging portfolio and player-focused approach, and we are delighted to bring its high-performing content from across its studio ecosystem to operators in Ontario through the St8 platform.”

Dima Reiderman, Chief Commercial Officer at RubyPlay, said: “Ontario is a market we have been focused on for some time, so teaming up with St8 feels like a natural step in our North American expansion.

“St8’s aggregation platform provides an excellent route for our diverse portfolio of content to reach more operators in Ontario. Through our studio ecosystem, we are able to deliver a broad range of experiences tailored to different audiences and market needs, making this partnership a strong fit for both companies”

The post St8 cements Ontario content offering through latest partnership with RubyPlay appeared first on Americas iGaming & Sports Betting News.