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Showtime for On Air Entertainment

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Exciting new live casino studio On Air Entertainment has today hit the airwaves with its debut offering, Standard Blackjack, realising its ambitions to shake up the industry.

After embarking on its mission to disrupt the live casino space with world-leading content in December 2020, the company has succeeded in bringing its innovative live dealer product to life in less than a year.
On Air has developed Standard Blackjack with a player-first focus, providing round-the-clock streaming, one-to-one customer support, player chat with language filtering and special features to speed up gameplay, and delivering an all-round slick entertainment experience on any device.

The Deal Now feature allows players to shorten the game’s betting phase, while Pre-decisions lets them decide on an action before their turn. Adding to the action, the game also offers Perfect Pairs and 21+3 side bets, with a chance to win up to 100x the original bet. Multiple Seat and Bet Behind features are in the pipeline and will be added soon.

Broadcasting from a state-of-the-art new studio in Riga, Latvia, seven English-language blackjack tables are now open for bets. A second environment with three tables is cued up for 30 November, with an anticipated total of 20 tables due to be live by the end of the year.

An initial group of customers, including Bett99, Gammix and Coolbet, were first to take Standard Blackjack live and more operators are set to join in the action soon.

On Air has promised to make casino management simple with zero hidden fees to all operators, while ensuring easy and speedy game integration. In line with today’s release, the studio has also powered up a purpose-built platform and back-office.

Hot on the heels of the company’s English-language blackjack tables, additional language tables will be ready for rollout from 14 December, with more languages to come. A third environment showcasing a very different look and feel is waiting in the wings for January, while the first Roulette game is set to premiere in February.

Having already achieved Malta Gaming Authority, Isle of Man and Latvia regulatory approvals, On Air plans to extend its global reach to multiple regulated markets in the coming months.

Over the last year, the studio has developed a 200-strong team of skilled employees, while expanding to four operational hubs. It is now ramping up recruitment to bring even more top talent into the limelight, including game presenters and shufflers.

Andres Rengifo, Managing Director at On Air Entertainment, said: “We set out with ambitious plans to bring a brand-new studio and a premium live casino product to the table in less than a year, and have succeeded in doing just that – an incredible achievement for our business. It’s thanks to the unstoppable drive, passion and unity our talented team has shown that we have accomplished in just 11 months what has taken others years to achieve!

“Looking ahead to the new year, we’ll be keeping up the momentum with the release of seven classic and unique titles throughout 2022. And with plans to establish a presence in multiple regulated markets, including the UK and Greece in early 2022, there’s no chance of us slowing down!”

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What Does a Win Feel Like? WinSpirit Is Trying to Find Out

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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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casino summer campaign

What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

what-does-a-win-feel-like?-winspirit-is-trying-to-find-out

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.

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What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

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