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Chelsea FC & Parimatch Launch a New Campaign Inspired by the Arthurian Legends

Published

4 years ago

November 22, 2021

Reading Time: 2 minutes

Parimatch Tech, an international tech company that promotes the Parimatch brand globally and provides tech and marketing solutions in the entertainment and betting industry, has today launched an advertisement campaign featuring Chelsea FC first team stars Marcos Alonso, César Azpilicueta, and Thiago Silva. ‘The Chosen Ones’ campaign is inspired by the Arthurian Legends, namely ‘The Sword in the Stone’.

The spot, shot by Electric Sheep Film studio from Kyiv, Ukraine, celebrates Parimatch’s partnership with the 2020/21 Champions League winners Chelsea FC, as club captain César Azpilicueta is successful in releasing the ball from the stone.

“The Arthurian Legends have been a universal source of inspiration for hundreds of years, and we are so happy that Chelsea FC were on board with exploring them with us in this new ad! The campaign revolves around the idea of how the past, the present and the future are intertwined. Chelsea FC’s players are the true ‘chosen ones’ – a fitting title for the current Champions of Europe. Working with Chelsea FC is always a great pleasure, and we can’t wait to see what the team has up their sleeve for this season” – Katerina Amirkhanova, Parimatch Tech CCO.

“When we signed our Partnership with Parimatch earlier this season, we promised that our activity together would be bold and innovative. This TVC spot achieves just that, and we look forward to seeing César, Thiago and Marcos playing their role as the ‘chosen ones’ on TV screens across Europe over the coming months” – Guy Laurence, CEO of Chelsea FC.

Chelsea FC and Parimatch announced their partnership earlier this year, kicking off a three-season deal. As part of the partnership, Parimatch will use Chelsea’s brand and a wide array of digital, social and logistical assets to create innovative activations for fans around the world.

The new advertisement was directed and executive produced by Andrei Kopots, with director of photography Nikita Kuzmenko. Electric Sheep Film has been successfully working with Parimatch Tech for a year now, creating several viral ads for the Parimatch brand, including the recent Juventus spot that featured a few of the club’s top players. The exclusive music for the ad was created by Eugene Filatov, also known as The Maneken – a prominent Ukrainian composer and sound producer of the ONUKA band.

Celestial Dragon

CT Interactive Launches Festive Slot Collection for Chinese New Year

Published

23 minutes ago

February 18, 2026

Wladimir P.

ct-interactive-launches-festive-slot-collection-for-chinese-new-year

To celebrate Chinese New Year, CT Interactive has introduced a festive slot collection inspired by symbols of luck, prosperity and celebration.

The lineup includes Celestial Dragon, Dancing Dragons, Fire Egg, Celestial Rules, Fortune Fish, Fire Lord, Kingdom Treasures, Mighty Moon, More Dragons and Lord of Fortune, each designed to immerse players in the spirit of the holiday.

The celebration is highlighted by the debut of Red Bird and Golden Dragon, featuring Wild and Scatter symbols, Free Games and Extra Wins. With medium volatility and a max multiplier of 2000x, the title is well suited for casual players.

“Our Chinese New Year collection blends traditional Chinese symbols with attractive mechanics. Built on our proven math models, the games deliver rewarding play and a festive atmosphere with every spin,” said Dimitar Nikolov.

The post CT Interactive Launches Festive Slot Collection for Chinese New Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Cliff Baty

The Rank Group Appoints Cliff Baty as Interim Chief Financial Officer

Published

23 minutes ago

February 18, 2026

Wladimir P.

the-rank-group-appoints-cliff-baty-as-interim-chief-financial-officer

The Rank Group has appointed Cliff Baty as its interim Chief Financial Officer, effective February 23, 2026.

Cliff is a highly experienced CFO with deep expertise in strategic and financial planning, investor relations, financial controls, international business operations and stakeholder management, built across listed leisure and gaming businesses.

Cliff was appointed CFO of Manchester United plc in 2016, a position which he held for over 8 years, until 2024. Prior to that he was CFO of Sportech plc from 2013 to 2016, an appointment which followed an 8 year period as Financial Director of Ladbrokes plc.

The post The Rank Group Appoints Cliff Baty as Interim Chief Financial Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Australia

NSW: Hospitality and Racing Strategy 2026-28 and Regulatory Priorities 2026

Published

23 minutes ago

February 18, 2026

Wladimir P.

nsw:-hospitality-and-racing-strategy-2026-28-and-regulatory-priorities-2026

Liquor & Gaming NSW has published the Hospitality and Racing Strategy 2026-28, setting a clear path for reducing harm, supporting responsible industry growth and meeting evolving community expectations. The Strategy outlines Hospitality and Racing’s vision, regulatory posture and strategic objectives.

It outlines three strategic objectives which will guide the work to support communities, individuals and the industry. The first is targeted harm reduction, using better data, education and engagement to focus on the areas where we can make the biggest difference.

The second is outcome‑focused, responsive regulation, by making use of streamlined, place‑based and community‑informed approaches that deliver meaningful, real-world outcomes.

Third is promoting modern tools, skilled teams and smart decisions, investing in its capability, improving how it uses data and supporting consistent decision making across hospitality and racing.

Regulatory Priorities 2026

Alongside the new strategy, Liquor & Gaming NSW has also issued its Regulatory Priorities 2026. This sets out where the department will be focusing its regulatory attention over course of the year. It provides transparency on Liquor & Gaming’s forward regulatory agenda and gives the industry the opportunity to proactively engage about the issues they are concerned about.

The post NSW: Hospitality and Racing Strategy 2026-28 and Regulatory Priorities 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.