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SOFTSWISS Shares Customer Satisfaction Survey Results

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SOFTSWISS conducted a large-scale survey in which it assessed customer satisfaction. The survey was conducted by the marketing research leader Kantar Ukraine on behalf of SOFTSWISS. The results show that one of SOFTSWISS’ key differentiators is top-level customer service, which distinguishes the company on the market among competitors.

The survey was conducted from August until September 2021. Its main objectives were to discover which key features and product characteristics are of crucial importance to clients, understand their expectations and measure their satisfaction with SOFTSWISS and its competitors’ products and services.

Among the most important characteristics when choosing a company to cooperate with, respondents pointed out (on a scale of 1-10, where 1 is least important and 10 is most important): 

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  • Prompt response and quick problem resolution (9.2)
  • Help in making money (8.9)
  • Simple and quick communication with managers (8.8)
  • Top-level service (8.8)
  • Opportunity to run a successful and profitable business (8.7)

All these characteristics are in line with SOFTSWISS brand positioning to be a reliable supplier of iGaming solutions and to offer clients not only expertise and innovation but also top-level customer service.

Among the least important characteristics when choosing a partner, respondents mentioned: “the development of the entertainment and gambling industry” (7.6), the “leading iGaming provider” status (7.4) and the opportunity to get “a positive effect on their image from cooperation” (6.8). 

Based on the survey, customers still rely on feedback received via ‘word of mouth’ when making the decision to partner with SOFTSWISS. However, social media, blogs and newsletters are gaining ground among the top sources of information from which clients discover software suppliers and their advantages and disadvantages. 

​​Among competitors, SOFTSWISS leads the way on the following characteristics: 

  • SOFTSWISS is considered a long-term partner
  • The company ensures easy and fast communication via account managers
  • SOFTSWISS shares information related to iGaming with clients
  • Provides the opportunity to run a successful and profitable business
  • Offers services and products that meet client needs
  • SOFTSWISS employees demonstrate a high level of professionalism and expertise during communication

Statistically, our competitors are significantly inferior to SOFTSWISS based on the following characteristics: “opportunity to conduct profitable business”, “high professionalism and expertise” and “maximum involvement of the company representative in solving client problems”.

Among the features most valued by customers when choosing an online casino platform in the top 5 are:

  • Support for various payment systems (9.4)
  • Financial reporting (9.0)
  • Bonus settings flexibility (8.8)
  • Payment systems management (8.7)
  • Variety of gaming providers (8.6)

Compared to competitors, the SOFTSWISS Online Casino Platform wins by offering more gaming content studios, in-depth financial reporting and gaming licences. In addition, the company was highly rated in terms of customer service. On average, this score is 1.3 points higher than competitors received. This is further supported by the awards SOFTSWISS received this year in the nominations for Best Customer Service Company of the Year at the International Gaming Awards (IGA) and Best Customer Service of the Year at the Starlet Awards.

Summing up, the main reasons for choosing SOFTSWISS were smooth communication and support from account managers, a wide range of complementary products and services, as well as short response times to client enquiries and the inclusion of a gaming licence. Also among the SOFTSWISS advantages cited by survey results is the support for cryptocurrencies and a broad geographical market coverage. 

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“The secret to the success of any business or brand is understanding the needs and insights of its target audience. While planning this research, our primary objective was to find out the most relevant characteristics of products and services that influence client choice and loyalty. We also wanted to assess growth and improvement opportunities for SOFTSWISS. We are, surely, pleased with the results and the valuable insights gained. It is encouraging to see that our positioning is in line with the needs and expectations of our clients. But what’s even more important is that the survey results confirmed the high marks we have received in nominations at recent awards,” said Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.

 

About SOFTSWISS 

The SOFTSWISS Online Casino Platform is a comprehensive platform for managing games, players, payments, bonuses, website content and reporting. Available as a White Label, Turnkey and Crypto Solution.

SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, and Sportsbook Platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution. The company has since been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

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SPRIBE Drops Aviator Challenges

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The world’s number one crash game gets even more thrilling with the addition of Missions, Races and Tournaments

SPRIBE, the award-winning developer behind the original crash game, Aviator, has added another tool to the box with the launch of Challenges, bringing even more excitement, entertainment and competition to the experience.

Aviator Challenges allows operators to launch Missions, Races and Tournaments, forging an additional competitive layer and even more social interaction, while providing a fresh way for players to engage with the game, which is now played by more than 60 million people per month.

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Missions see players complete a task before a set deadline, while Races are similar but with a limited prize pool up for grabs, creating a strong sense of FOMO while helping operators control promo budgets. Tournaments then take the classic and well-loved format.

SPRIBE gives operators full control over creating and running Aviator Challenges, and they can choose the type, timing, prize, names, descriptions, colours, and tasks for deep personalisation and granular localisation.

Aviator Challenges has debuted with operators in Africa and will be rolled out globally over the coming weeks and months. This will be followed by the launch of regional tournaments, which again will debut in Africa before being made available internationally.

The launch of Challenges will drive even greater engagement with Aviator, which currently sees players place more than 400,000 bets per minute across 5,500+ online casinos and sportsbooks worldwide.

Giorgi Tsutskiridze, CCO at SPRIBE, said: “Challenges take the Aviator experience to a whole other level for both players and operators.

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“Those that have already embraced Challenges have seen an immediate, positive impact on player behaviour across core KPIs such as retention and bet numbers per player.

“To get the most out of Challenges, operators do need to be creative, especially when it comes to marketing support, segmentation, prize zones, rewards and tasks.

“But we have ensured Challenges have the flexibility to do this and a whole lot more.

“Aviator is already the number one crash game in the world with more than 60 million players a month, but with Challenges, we expect that number to climb ever higher.”

The post SPRIBE Drops Aviator Challenges appeared first on European Gaming Industry News.

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Akhil Sarin Chief Marketing Officer at Stake

Stake strikes new global partnership with Street League Skateboarding

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The worlds of street culture and cutting-edge entertainment collide as Street League Skateboarding (SLS) and online gaming powerhouse Stake announce a new global partnership.

This partnership, which kicked off with Stake center stage as the Presenting Rights Partner of SLS Miami and the first SLS Takeover in Santa Monica in May, will run throughout the SLS Championship Tour season, culminating with the Super Crown in São Paulo in December.

The wide-ranging partnership will see Stake prominently featured across the live events with branding on key skate course features and broadcast segments at the biggest skateboarding events worldwide.

Additionally, fans can expect to see the Stake brand integrated into the unique SLS social content, including the “What’s at Stake” event preview, and the all-new Game of S.T.A.K.E. – a creative twist on the classic Game of Skate, which will feature a head-to-head battle between SLS pros.

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To round out the partnership, Stake will also be the presenting rights partner of the annual Trick of the Year contest, which allows skaters worldwide to submit their tricks for the illustrious prize. The Trick of the Year award winners will be announced in December.

“We’re excited to welcome an exciting brand like Stake to the SLS family”, said Frank Lamicella, CEO of Thrill Sports and parent company of SLS. “This partnership will deliver innovative activation elements and experiences to both our brands and fans as we travel the world for the 2025 SLS Championship Tour.”

“Skateboarding is more than sport – it’s fashion, music, culture, and raw energy. That’s exactly the space Stake loves to play in, and SLS is the perfect partner to bring that to life,” said Akhil Sarin, Chief Marketing Officer at Stake. “This alignment makes it an excellent partnership for our brand.”

The post Stake strikes new global partnership with Street League Skateboarding appeared first on Gaming and Gambling Industry in the Americas.

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Lady of Fortune Destiny Spins returns with mystical upgrades

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Play’n GO revives one of its earliest icons with Lady of Fortune Destiny Spins. The Lady steps back into the spotlight with a refreshed presence, ushering in a wave of unpredictability that rewards attention and patience in equal measure.

With a glowing crystal ball at her side, the Lady of Fortune transforms missed chances into charged potential. Every non-winning spin has the power to unlock the Pick Prize – a magical card reveal that can lead to valuable rewards. In both the base game and Destiny Spins, scattered symbols and upgraded Wild multipliers make sure momentum never fades.

The slot balances simplicity with suspense. The Destiny Spins feature, which can be re-triggered, gives players the opportunity to build on their fortune with up to 80 spins. Meanwhile, multipliers on Wilds – which can go as high as x10 – create a sense of build-up that complements the mystical tone. The three-way pay mechanic (left to right, right to left, and middle) adds a layer of accessibility for newer players while keeping seasoned fans engaged.

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Thematically, this game draws from the original Lady of Fortune while refining her identity for a contemporary audience. Visually enriched and mechanically streamlined, this sequel captures the essence of the first title without leaning on nostalgia alone. It joins a family of fortune-themed slots that offer more than just luck – they offer layered decision-making wrapped in atmospheric presentation.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “Bringing back the Lady of Fortune was a very deliberate choice. With Destiny Spins and the Pick Prize mechanic, we’re showing how classic themes can still feel fresh when paired with elegant design.”

Lady of Fortune Destiny Spins invites players to look beyond the obvious – the rewards may be hidden, but never out of reach.

The post Lady of Fortune Destiny Spins returns with mystical upgrades appeared first on European Gaming Industry News.

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