Canada
Riot Games promotes John Needham to President, Esports
After growing LoL Esports into the world’s largest esport, Needham steps up to unify, introduce, and evolve Riot Games’ esports titles globally
Riot Games announced the promotion of esports and gaming executive John Needham to the role of President, Esports. In this elevated position within Riot Games, Needham will lead the organization under which all of Riot’s esports titles and operations will now be unified.
After two-plus years as Riot’s Global Head of Esports following his previous roles as Managing Director of Europe and Head of the League of Legends European Championship (LEC), Needham will helm the world’s most successful and sustainable collection of esports.
“As we head into 2022, we’re placing our biggest bets yet on esports to deliver the most connected, immersive experiences for the millions of players worldwide who love our games,” said Nicolo Laurent, CEO of Riot Games. “John Needham’s leadership and vision for our esports business has helped us grow our fandom exponentially over the past few years. It’s why I’m excited to formalize a major division at Riot Games, with John reporting directly into me, to support and drive our big, bold swings that make it even better to be a player.”
The promotion elevates Needham to be one of the senior most executives within Riot Games, now reporting into Laurent along with Riot’s four other presidents: Shauna Spenley, President, Entertainment; Scott Gelb, President, Games; Ryan Crosby, President, Publishing; and Dylan Jadeja, President, Enterprise.
Within Needham’s governance will be 11-year old industry pioneer League of Legends Esports (LoL Esports), the rising FPS esport VALORANT Champions Tour (VCT), Wild Rift Esports (which concludes its first global tournament on Sunday), and multiple other games under a new Organized Play umbrella at Riot Games (Teamfight Tactics, aka TFT; Legends of Runeterra, aka LoR; and future games).
“Riot Games has led the explosive growth of esports over the past decade, and I’m proud to be part of the team charged with establishing our portfolio as a foundation for the future of sports,” said Needham. “Esports embodies Riot’s mission to inspire the most meaningful and lasting player experiences.
“By further professionalizing our sports, innovating and focusing on sustainability and competitive integrity, and making esports at Riot Games inclusive to all, we will thrive together with new and existing fans. We also will create additional value for our partners and plan to set the highest player-driven standards for competitive gaming well into the next decade.”
The new Riot Games esports structure being established by Needham has been informed by a combination of traditional sports leagues and governing bodies as well as Riot’s company-wide goal to innovate around and ultimately define the future of gaming. Needham plans to bring a new strategic and operational focus across the multiple sports and leagues, extend Riot’s esports’ impact into complementary entertainment and gaming categories, and create and shape viewing and content platforms for the future growth of its esports audience.
To that end, Needham recently green-lit a multi-million initiative known as Project Stryker, an innovative initiative to increase capacity of Riot’s esports content and events with a centralized broadcast model anchored by Remote Broadcast Centers (RBCs) strategically located around the world. Three years in the making, these RBCs will increase capacity for Riot Esports content and events while lowering operating costs, ensuring top-tier quality and consistency across all esports productions, and built for scale as the volume of Riot’s live esports broadcasts continues to grow. The first center will come online in Dublin, Ireland, in early 2022.
To also help him achieve Riot Games esports’ mission to bring joy to billions of fans around the world, Needham recently promoted several key executives to new positions and has begun a search for a new Global Head of Organized Play:
- Whalen Rozelle to Head of Global Esports Operations*;
- Naz Aletaha to Global Head of LoL Esports;
- Leo Faria to Global Head of Wild Rift Esports.
*Rozelle will maintain his role overseeing the VALORANT Champions Tour until a replacement is identified and hired
Riot Games’ esports, with 2021 Worlds behind it and the inaugural VALORANT Champions set to kick off in Berlin in December, has seen growing audience demand as well as the need to establish an umbrella structure for brands eager to tap into this rapidly growing global sports category. To date, Riot’s global esports partner roster includes Mastercard, Verizon, Mercedes-Benz, Bose, Unilever, Red Bull, Spotify, Bose, Louis Vuitton, YouTube, Twitch, Cisco, Amazon, Coca-Cola, and State Farm. Red Bull, Verizon and SecretLab are among the first global partners to support multiple titles or events within Riot’s esports portfolio, an opportunity that will be more readily available in the years ahead.
Biography
John Needham serves as the President, Esports at Riot Games, overseeing League of Legends Esports, VALORANT Champions Tour and Wild Rift Esports global international events and driving the overall vision for esports at Riot Games worldwide. John is responsible for shaping and defining an accessible, modern sports entertainment property for a multi-generational fanbase, while creating a strong sustainable business ecosystem that attracts top-tier sponsors and investors.
Under his leadership, the sport of League of Legends has experienced rapid maturation with continued investment in infrastructure and broadcast capabilities needed for long-term growth, digital products, and measurement standards (e.g. AMA). LoL Esports’ two major international events — The World Championship and Mid-Season Invitational — have hit record viewership and seen incredible growth in fan engagement and value, with some of the most recognizable global brands signing partnerships.
Needham joined Riot in 2017 as the Managing Director of Europe and North America. During his time in that position, he led the rebranding of the League of Legends European Championship (LEC), which included the move to a long-term partnership model with 10 teams and an influx of new partnerships including Kia, Logitech, Red Bull, and Foot Locker.
Needham is an accomplished senior-level executive with a demonstrated history of results. He has developed high-performing teams, departments, and studios through his ability to communicate, motivate, and align teams from across different regions and cultures.
Prior to Riot, John served as Partner, Microsoft where he worked on Hololens experiences, 3DCreation, Microsoft Casual Games, and Age of Empires. He previously served as Microsoft’s Studio Head of Lionhead where he transitioned Lionhead from a traditional console developer to a games-as-a-service studio. In that role, he also launched Fable Anniversary, Warface, and Quantum Break. John also has held leadership positions at Cryptic Studios, Sony Pictures Entertainment, Telemundo, Gazillion Entertainment, and Sony Online Entertainment.
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Canada
Fennica Gaming Expands its Partnership with Loto-Québec by Launching eInstant Games
Building on the momentum of its successful market entry, Fennica Gaming announced the expansion of its partnership with Loto-Québec by launching also its portfolio of eInstant games. This second phase follows the recent successful launch of Fennica Gaming’s online casino games, making its full suite of innovative online games available to players on Loto-Québec’s digital platform, the only legal online gaming offer in the province of Québec.
The launch of the eInstant portfolio completes the initial offering, delivering a diverse and engaging gaming experience designed with Fennica Gaming’s signature player-first approach. The move solidifies Fennica Gaming’s commitment to the Canadian market and its strategy of building long-term, sustainable partnerships with regulated lotteries and operators.
“Launching our casino games was the first step; following it up swiftly with our eInstants is about delivering on our promise. Our partnership with Loto-Québec is built on shared values of responsibility and providing engaging, high-quality entertainment. This isn’t just a content drop; it’s a commitment to our partner’s long-term success and to bringing fresh, reliable gaming experiences to the players in Québec,” said Joni Hovi, SVP of Customers and Marketing at Fennica Gaming.
“Our eInstants are designed with a Nordic innovativeness; they are intuitive, visually engaging, and extremely entertaining – built for sustainable fun. We’ve added the best of mobile gaming expertise, seasoned it with a high-quality, player-centric experience. We are confident that this creative energy offers a distinct flavour that will stand out and connect with players in Québec,” said Kirsi Lagus, SVP of Portfolio and Product Development.
The post Fennica Gaming Expands its Partnership with Loto-Québec by Launching eInstant Games appeared first on Americas iGaming & Sports Betting News.
Canada
CGA Announces Leadership Evolution and 2026 Board of Directors
Amanda Brewer becomes Senior Vice President of Policy & Communications and Brandon Aboultaif becomes Vice President of Western Canada; Salim Adatia (GLI) and Mike Maodus (Blake, Cassels & Graydon LLP) join the CGA Board as Scott Vanderwel (PointsBet Canada) is appointed Chair.
Amanda Brewer has joined the Canadian Gaming Association (CGA) as Senior Vice President of Policy and Communications, and Brandon Aboultaif has assumed the position of Vice President for Western Canada.
Amanda has served as a consultant to the Association for over 15 years, playing a pivotal role in achieving numerous CGA milestones. “I am confident she will apply her enthusiasm and expertise to this new position, which more precisely aligns with her ongoing contributions on behalf of our members,” said Paul Burns, President and CEO, CGA. Amanda remains actively engaged in AML and advertising bill initiatives in Ottawa, along with the Alberta consultation process, where the Association is collaborating with the Government of Alberta and AGLC to prepare the province for its iGaming market launch.
Brandon is the former Press Secretary to Dale Nally, Minister of Service Alberta and Red Tape Reduction and will be a great addition to the CGA. “With the Alberta market soon opening, it has been an important goal to expand our presence into the western part of the country,” added Mr. Burns. His key responsibilities include advancing industry research and education initiatives, supporting member engagement across Western Canada, and fostering collaboration on responsible gaming, innovation, and market development initiatives that strengthen Canada’s gaming ecosystem.
In addition, Salim Adatia, Managing Director, Canada for Gaming Laboratories International, LLC, and Mike Maodus, Partner, Blake, Cassels & Graydon LLP, have joined the CGA’s Board of Directors, and Scott Vanderwel, CEO for PointsBet Canada, becomes the Association’s new Chair.
The full 2026 board is as follows:
- Salim Adatia, Gaming Laboratories International, LLC
- Bruce Caughill, Rush Street Interactive
- Peter Czegeldy, Aird & Berlis LLP
- Neil Erlick, Nuvei
- Kurt Gissane, Aristocrat
- Charmaine Hogan, Playtech
- Dale Hooper, FanDuel
- Chuck Keeling, Great Canadian Entertainment
- Mike Maodus, Blake, Cassels & Graydon LLP
- Terry McInally, Gateway Entertainment
- Niaz Nejad, Non-Member Director
- Derek Ramm, Kinectify
- Lindsay Slader, GeoComply
- Richard Taylor, Niagara Casinos
- Shane Thompson, Konami
- Scott Vanderwel, PointsBet Canada (Chair)
- Scott Woodgate, BetMGM
We are also pleased to welcome three past chairs as Emeritus members of the board:
- Ilkim Hincer, IC360
- Carrie Kormos, CK Consulting Inc
- Bob Parente, Light & Wonder
“Amanda and Brandon have joined the CGA as full-time members to oversee several important national campaigns,” stated Scott Vanderwel, Chair of the Board. “We are also pleased to welcome Salim and Mike to the Board. The Board has worked closely with Paul over recent years to advance the Association’s leadership and board structure. We have full confidence in Amanda and Brandon as they step into these key roles, as well as in the valuable contributions that Salim and Mike are expected to bring as we prepare for an active 2026 workload.”
Mr. Burns stated that the newly announced executive and Board appointments will strengthen CGA’s position and support its expansion into Western Canada. “Amanda brings extensive CGA experience, while Brandon contributes knowledge of government policy at both federal and provincial levels. Coupled with our enhanced Board, I am confident they will help drive CGA’s objectives and ongoing growth.”
Source: canadiangaming.ca
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Adam Pentecost Chief Revenue Officer at Gaming Corps
Gaming Corps partners with BetMGM for exclusive Ontario launch
Gaming Corps – a publicly-listed game development company based in Sweden, has announced a landmark content partnership with BetMGM, a leading iGaming and sports betting operator, marking BetMGM as the first partner to bring Gaming Corps’ full portfolio to players in Ontario. The exclusivity will run for an initial period before the portfolio is rolled out more widely in the market.
The agreement brings BetMGM players in Ontario the full force of Gaming Corps’ premium line-up, from blockbuster titles like 3 Pigs of Olympus and Gates of Hellfire to signature mechanics including the adrenaline-fuelled A-MAZE-CADES
and instant-win Smash4Cash
series.
Available at BetMGM Casino, the portfolio also features the innovative X-MY-WAY
challenge, as seen in Hoop Champion and Golf Champion, which introduces new layers of interactivity and personalised gameplay experiences.
Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has quickly become one of the most exciting regulated markets in North America, and we’re thrilled to be making our debut with BetMGM as our first operator partner in the province. The opportunity to launch with such a high-profile brand, on an exclusive basis, allows us to showcase our content to an engaged player base and demonstrate the unique experiences we can deliver. This is an important milestone in our North American expansion strategy, and we look forward to seeing how Ontario players respond to our portfolio.”
Oliver Bartlett, Vice President of Gaming at BetMGM, said: “Exclusivity matters because it gives our players something they can’t find anywhere else and sets us apart in a competitive market. Gaming Corps’ engaging and interactive content portfolio is a fantastic addition to BetMGM Casino.”
The post Gaming Corps partners with BetMGM for exclusive Ontario launch appeared first on Americas iGaming & Sports Betting News.
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