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Interactive Gaming Group enters Formula 1 eSports racing with several streamer partnerships

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Interactive Gaming Group (“IGG”) announced its continued growth within the virtual racing market, adding four new Twitch streamers to its portfolio; Dickens Junior Ngoma (‘durkchocolate’), Darren Johnson (‘eye’_dj), Michael Vince (‘datguyvince’), Samuel González (‘unponymagico’) and Frederik Vesti (‘FrederikVesti1’).

Dickens Junior Ngoma is an established member of the Twitch Formula 1 community and regularly streams educational videos that focus on the history of famous Formula 1 circuits. He is partnered with established development houses EA and Codemasters, and broadcasts to a community of 17,000 followers.

Darren Johnson is both a DJ and content creator who regularly explores his passion for the racing world with broadcasts to his 13,800 followers on Twitch.

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Michael Vince, AKA ‘DatGuyVince’ has grown his community of 6,100 followers through his love of competitive racing and, as a self-confessed petrolhead, he is extremely serious in his passion for the sport.

Samual González a 26 year old streamer has been playing racing games his whole life but only began streaming in April 2020. He values his audience’s feedback and their objectivity.

Frederik Vesti completes the new roster, and is a Danish Mercedes F1 AMG Junior driver racing in FIA Formula 3. His interest in racing uniquely transcends both the physical and virtual spaces, giving him a unique insight that he broadcasts to his 5,500 followers.

Commenting on his new partnership with IGG, Dickens said: “It is fantastic that IGG have chosen to support me and, as the channel continues to grow, I hope I can keep on sharing my love of motorsport, the community can continue to grow and I can aim on improving my skills as a streamer and content creator.”

With over 1,000 creators and 250 brands worldwide, IGG, whose vision is to inspire the world to play, has made it the company’s focus to support up and coming creators to help them monetise their talent. IGG’s experience in building some of the most successful gaming-focused Twitch channels in the world is now being turned to connecting growing gaming and eSports creators with brands via the company’s platform.

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Commenting on the partnership, CEO of Interactive Gaming group Cristina Niculae commented: “Formula1 is a relatively recent eSport launched in 2017. Over 60,000 gamers participated in the inaugural series, watched by 123 countries around the world and generating over 20 million impressions on social media. F1 has always been an eSport that interested us at IGG and it is amazing to see talented creators in this space, turning what used to be a mainly TV or “at race track” experience into a virtual thrilling race and into growing virtual engaged communities.We are thrilled to partner with these F1 eSports creators, a major milestone on our mission of connecting talented upcoming creators with viewers and brands through our interactive platform”.

Interactive Gaming Group is a leading digital entertainment and media technology company, connecting creators, viewers and brands on a global scale. Founded in 2017 and operating out of Malta and Spain, Interactive Gaming Group vision is ‘To inspire the world to play’ and to bring great streaming entertainment to people around the world.

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ESIC Announces Establishment of Global Esports Industry Advisory Board

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The Esports Integrity Commission (ESIC) is pleased to announce the establishment of its Global Esports Industry Advisory Board, designed to enhance integrity and ethical practices across the esports landscape. The Advisory Board will serve a pivotal role by providing expert advice to ESIC’s Chief Executive Officer on a range of critical industry issues. 

The primary function of the Advisory Board is to create a robust framework for integrity and fairness, setting a global benchmark for ethical conduct and fair competition in esports. The board will offer strategic insights, help shape policies governing fair play, liaise with key industry stakeholders, and act as ambassadors advocating for ethical practices. 

ESIC has appointed two highly esteemed members to inaugurate this board: 

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  • David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG), joins the Advisory Board with over fifteen years of experience in the video games industry, including significant roles at Activision-Blizzard and Electronic Arts. David’s profound impact on international and public affairs initiatives makes him an invaluable addition to the board. 
  • Robbie Douek, CEO of BLAST, also joins the Advisory Board, bringing a wealth of experience from his roles at Google and Disney, along with his leadership through major acquisitions. Robbie is celebrated for his strategic leadership and his instrumental role in elevating esports to a significant global entertainment platform. 

The formation of the Advisory Board is an engagement that underscores the commitment of its members to upholding and promoting the highest standards of integrity within the esports industry. The board will meet as required to address strategic challenges and ensure that ESIC’s initiatives effectively meet current and future industry needs. 

“Both David and Robbie bring a remarkable depth of knowledge and a passion for advancing the integrity of esports,” said Stephen Hanna, CEO of ESIC. “Their expertise will be crucial as we navigate the evolving landscape of esports and strive to maintain the integrity that our community expects and deserves.” 

Robbie Douek, CEO at BLAST, said: “I’m honoured to be given the opportunity to support the Global Esports Industry Advisory Board and ESIC in their ambition to create the best and fairest environment possible for players, teams and fans.” 

David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG) also commented: “It is a true honour to join the Global Esports Industry Advisory Board and support ESIC’s successful journey. Fairplay and integrity are at the core of esports. We owe it to the players and to the fans and for a better endemic industry governance” 

The post ESIC Announces Establishment of Global Esports Industry Advisory Board appeared first on European Gaming Industry News.

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North Star Network Acquires Um Dois Esportes

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North Star Network has acquired Um Dois Esportes, a sports coverage and analysis site created from the merger of Gazeta Do Povo and Tribuna do Paraná in 2020.

Julien Josset, co-founder of North Star Network, said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.”

NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

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The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

Rafael Mello, Director of GRPCOM, said: “We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions. We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

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Alona Shevtsova

L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

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Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

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The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.

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