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AQM launches new Esports season for AC Milan

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AC Milan Women players Bergamaschi and Fusetti to get closer to the world of Esports with the AQM team – ready for a new season with their pro-players

AC Milan and QLASH, a leading European Esports organization, are consolidating their collaboration by getting ready to get AQM’s season underway. AQM was launched a year ago and is ready to represent the Rossoneri in Italy and internationally, in a sector that is constantly growing, with around 6 million fans in Italy (data provided by OIES Sports) and 474 million fans worldwide – up by over 75 million since 2019 – (data provided by Statista). Furthermore, 1.62 million spectators tune in to more than one live Esports event on a weekly basis, an increase of 15% since July 2020 (data provided by Nielsen Sports).

The launch of the new season coincides with the Milan Games Week, the most important consumer show for video games in Italy, which starts today and lasts until Sunday 14 November. QLASH will be present at the event with their own dedicated stand and will be hosting the AQM team for different physical and digital activities.

The Rossoneri gaming world and football world will collide with the AQM pro-player Crazy set to meet Rossonere players Valentina Bergamaschi and Laura Fusetti. For this special occasion, the two AC Milan Women stars will swap their boots for controllers and put their gaming ability to the test on FIFA 22, under the supervision of Crazy himself.

Bergamaschi and Fusetti will then take part in a special live streaming event on AC Milan’s Twitch channel live from the Milan Games Week alongside streamers Lollo and Francesco Specchia.

AQM are coming off a largely positive first season, which saw the team reach the Brawl Stars World Finals and the Final Eight of the very first edition of eSerie A 2021. The AQM squad have been preparing for the new season since September when the pro players met at the QLASH House to work with the coach and team manager on their body and on their mind, but also on the economic aspect of creating the first team on FIFA Ultimate Team.

In this new season, AQM will wear a special shirt designed by PUMA with the special DryCell technology, which combines the tradition of the Club with its iconic Rossoneri colours and the innovation that QLASH brings to the world of Esports. For the first time, the BitMex logo will appear on the sleeve of the shirt. BitMex are the Rossoneri’s Official Sleeve Partner and will accompany the Esports team through its growth path. The special shirt is available at AC Milan’s physical and digital stores, as well as on QLASH’s online shop.

The season is set to kick off at the end of this month with the Online Qualifiers of the FIFA Global Series and the FIFAe Club Series 2021/22.

This new and exciting season will then continue with AQM playing the Brawl Stars World Finals, to be held between 26 and 28 November in Bucharest, Romania. AQM’s Crazy will then represent the team in the next edition of the eChampions League 2021/22, the Club World Series 2021/22 and the eSerie A TIM 2022, alongside another player selected via a draft process.

Casper Stylsvig, Chief Revenue Officer of AC Milan said: “After a very successful first year, which has brought us some really great results, we are delighted to be heading towards the beginning of a new exciting Esports season with our AQM team, under the expert guidance of our partner QLASH. We entered this dynamic world last year and we are pleased to continue on this path, which represents an important step in the process of modernization and innovation of our Club.”

Luca Pagano, co-founder and CEO of QLASH added: “We cannot wait to get out there on the virtual playing fields, proud to be representing the prestigious colours of AC Milan and to wear a fantastic jersey specially designed by PUMA. Our main goal is to improve the great results already achieved last season.”

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S8UL Esports Secures iQOO as Title Sponsor for its Pokémon UNITE and MOBA Legends 5v5 Rosters

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S8UL Esports, a global name in esports and gaming content, has onboarded high-performance smartphone brand iQOO as the Title Sponsor for its Pokémon UNITE and MOBA Legends 5v5 rosters. With this strengthened alliance, iQOO deepens its commitment to supporting India’s top esports talent while S8UL further accelerates its multi-title expansion ahead of a landmark competitive season.

iQOO has supported the growth of Indian esports for several years, working closely with top teams and major tournaments. Its continued association with iQOO SOUL, one of India’s leading BGMI rosters, has contributed to the team’s strong performances, including its recent win at the Chennai Esports Global Championship 2025.

Extending this support to S8UL’s newly signed rosters, the brand will equip athletes with its powerful, gaming-optimized smartphones to enhance their training and tournament preparation. As part of the partnership, the iQOO logo will feature prominently on the front of the team jerseys, and both rosters will now compete under the names iQOO S8UL Pokémon UNITE and iQOO S8UL MOBA Legends 5v5.

iQOO has been with S8UL for a long time, starting with our BGMI team, and their support has played an important role in our journey. Extending this partnership to our Pokémon UNITE and MOBA Legends 5v5 teams is a natural next step as we grow across more titles. Our focus at S8UL is to build strong, well-prepared rosters in every game we enter, and working with a partner like iQOO helps us give our players the tools they need to compete with confidence in India and internationally.,” said Animesh Agarwal, Co-founder and CEO of S8UL Esports.

S8UL’s Pokémon UNITE team, led by captain Manmohan Singh (AllMight) and comprising Rahul Sharad Lavhate (Kyurem), Deep Patel (Snowyy), Adnan Badshah (Badshahh), and Rudra Narayan Nayak (ReX), is widely regarded as the top roster in the South Asia region. The team has claimed three regional championships in the last three years and has consistently represented India on the international stage at the Pokémon UNITE World Championship.

The organization’s newly signed MOBA Legends 5v5 roster arrives with a wealth of experience and an impressive track record across India’s community-led tournaments. The team includes in-game leader Mohammad Saad (Apex), Abhijeet Katkar (Abhi), Mehta Jay (J), Chirag Singh (Radium), Debasish Sana (Anti) and Anush N (Fear). Apex notably competed at the MLBB Mid Season Cup 2024 at the Esports World Cup, which featured a staggering USD 3 million (approx. INR 26.7 crore) prize pool.

The enhanced partnership with iQOO comes at a time when S8UL is rapidly scaling its multi-title presence. Earlier this year, S8UL became the first and only Indian organisation selected for the prestigious Club Partner Program of the Esports World Cup 2025, placing it among the world’s elite esports organisations.

On the content front, the organization recently won the ‘Esports Content Group of the Year’ for the fourth time in a row, while Co-Founder Animesh “8Bit Thug” Agarwal earned the title of ‘Esports Personality of the Year’ at the Esports Awards 2025, underlining the organisation’s unmatched influence across both esports and creator ecosystems.

By bringing two high-potential rosters under the iQOO S8UL banner, the organisation reinforces its drive to build winning line-ups across every title it enters. The newly branded iQOO S8UL Pokémon UNITE roster will be the first to step into action, competing at the Pokémon UNITE Asia Champions League 2026 – India from November 29.

The post S8UL Esports Secures iQOO as Title Sponsor for its Pokémon UNITE and MOBA Legends 5v5 Rosters appeared first on European Gaming Industry News.

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Esports Nations Cup Confirms New Official Publishing Partners

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Chess.com, MOONTON Games, and SNK join the ENC alongside Electronic Arts, Krafton, Tencent, and Ubisoft, to strengthen the foundation of the world’s first international, nation-based competition at this scale

The Esports World Cup Foundation (EWCF) announced the addition of Chess.com, MOONTON Games and SNK for the inaugural Esports Nations Cup (ENC), a landmark tournament where the best esports players in the world will compete for the honor of representing their countries. The ENC introduces national pride to the global esports stage in a recurring format and is the first event of its kind at this scale.

Chess.com, MOONTON Games and SNK join as Official Publishers, alongside Founding Publishers and video game companies EA, Krafton, Tencent, and Ubisoft – the core partners developing the foundational structure of the ENC – bringing with them their iconic titles, global reach, and player communities to enhance the first Esports Nations Cup.

The three new publishers and all forthcoming Official Publishers will co-design qualification paths and competition formats for their respective titles — ensuring integrity, competitive relevance, and a consistent global structure.

The EWCF and its Founding Publishers continue to co-develop the ENC to establish the tournament’s foundational framework, structure, and format from inception, representing a deeper level of strategic partnership and commitment than other publishers.

“By partnering closely with publishers, we can make the Esports Nations Cup truly player-centric, and give players the opportunity to represent their country in the games that define their careers,” said Ralf Reichert, CEO of the Esports World Cup Foundation. “With the seven partners announced so far as close collaborators, we can activate players worldwide and deliver a Nations Cup that feels earned for players and real for fans, and build a stage that national teams can aspire to for years to come.”

As the newest addition to the EWCF portfolio, the Esports Nations Cup builds on the momentum of the Esports World Cup — the world’s largest multi-title esports event — and extends its mission to a new layer of global competition. While the Esports World Cup unites the best clubs, the ENC unlocks a new frontier powered by national identity and regional representation.

The ENC will feature national teams from all major regions – including North America, South America, Europe, Middle East, Africa, Asia and Oceania – competing in both team-based and solo-player formats. A multi-layered qualification model will balance competitiveness and inclusivity: combining global rankings, regional qualifiers, and wildcard entries, including solidarity placements, to ensure a broad and representative competitive stage in every game.

The Esports Nations Cup will debut in Riyadh, Saudi Arabia, in November 2026, before moving to a rotating host model, bringing national esports teams to fans and cultures worldwide. Held every two years, the ENC will provide a dependable structure for players and esports organisations, encouraging long-term investment in national team programmes.

Additional information about the Esports Nations Cup will be released in the coming weeks.

The post Esports Nations Cup Confirms New Official Publishing Partners appeared first on European Gaming Industry News.

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Compliance Updates

Stake joins ESIC as official anti-corruption partner

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The Esports Integrity Commission (ESIC) is pleased to announce that Stake has joined as an Official Tier 1 Anti-Corruption Partner.

As a global entertainment and technology brand, Stake’s collaboration with ESIC underscores a shared commitment to strengthening integrity frameworks and supporting fair competition across the esports ecosystem.

ESIC’s Anti-Corruption Supporter program brings together key industry stakeholders who contribute directly to the detection, analysis, and investigation of suspicious betting activity. Through data sharing, operational cooperation, and collaborative monitoring, the program enhances ESIC’s capacity to identify and address potential issues in real time.

As part of Stake’s Anti-Corruption Partner role, Stake will contribute to ESIC’s integrity monitoring network, helping advance the Commission’s efforts to ensure transparency, accountability, and sustainability within the global esports industry. This collaboration reinforces both organisations’ commitment to safeguarding the credibility and long-term development of competitive gaming worldwide.

Stephen Hanna, CEO of ESIC, commented: “The addition of Stake to ESIC’s Anti-Corruption Supporter network reinforces the sentiment that integrity is a shared responsibility. ESIC’s Anti-Corruption Supporter program relies on the active collaboration of partners like Stake, whose operational insights contribute directly to our ability to identify and mitigate integrity threats. Together, we are building a stronger foundation of trust and accountability that supports the sustainable growth of esports worldwide.”

Jarrod Febbraio, Director of Stake, commented: “This partnership formalizes Stake’s commitment to protecting integrity and transparency across the global esports ecosystem. As the world’s leading online-first betting operator, supporting the industry is central to our strategy and our scale makes this collaboration with ESIC essential to safeguarding its integrity. Together, we’re ensuring the ecosystem remains fair, transparent, and trusted by fans and participants worldwide.”

The post Stake joins ESIC as official anti-corruption partner appeared first on European Gaming Industry News.

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