Canada
ODDS ON COMPLIANCE ANNOUNCES SPORTS MARKETING EXPERT ASHLEY DABB AS DIRECTOR OF MARKETING & BUSINESS DEVELOPMENT
Dabb Brings Experience From Senior Roles In Major League Soccer, National Lacrosse League and Pennsylvania Convention Center; Will Combine Odds On Compliance Role With Position as Sports Marketing Professor at Saint Joseph’s University, Philadelphia
Odds On Compliance, the industry-leading technology and consultancy firm specializing in sports betting, iGaming and gambling compliance and regulatory frameworks in the USA and abroad, has announced the appointment of marketing expert Ashley Dabb as Director of Marketing & Business Development with immediate effect. Dabb brings over a decade of sports marketing experience to Odds On Compliance that includes eight years with MLS team the Philadelphia Union where she was Vice President, Marketing & Communications; three years as the Chief Marketing Officer with the National Lacrosse League; and two years running communications for the Pennsylvania Convention Center. Dabb is currently a Professor of Sports Marketing at Saint Joseph’s University in Philadelphia, Pennsylvania and she will combine her teaching position at Saint Joseph’s University with her role with Odds On Compliance for the foreseeable future.
“I am very pleased to welcome Ashley to Odds On Compliance, bringing extensive experience, knowledge and contacts to Odds On at an exciting time of our development,” announced Eric Frank, CEO and Founder of Odds On Compliance. “Ashley is a well-respected marketing expert who will help Odds On develop our brand messaging and go-to-market promotional strategies, for both our tech arm and the consultancy service. I would like to thank Saint Joseph’s University for giving Ashley the flexibility to add Odds On to her schedule, and am looking forward to working with her and our whole team as we build out our marketing plans in more detail.”
“I am delighted to be joining Odds On Compliance at such a time of critical growth for the business,” added Dabb. “Eric [Frank] and Eric Weiss (Odds On Compliance Vice President, Technical Compliance), are creating the market leading business focused on compliance and regulatory frameworks in the gaming industry, so this is an exciting time to join the Odds On team. I also want to thank Saint Joe’s for allowing me to continue to bring more real-world and industry experience to the classroom to continue to enrich the students’ learning.”
Dabb is currently a Visiting Sports Marketing Professor at Saint Joseph’s University where she teaches sports marketing, esports marketing, sports selling and sales to graduate and undergraduate students, and works with industry professionals to place Saint Joseph’s University’s best and brightest as student interns. Prior to joining Saint Joseph’s, Dabb served as the Senior Communications Manager for the Pennsylvania Convention Center, and as the Chief Marketing Officer for the National Lacrosse League (NLL). She joined the NLL after nearly a decade with the Philadelphia Union, Major League Soccer’s 16th franchise, where she served as the Vice President of Marketing and Communications.
A graduate of Saint Joseph’s University (B.S.), Neumann University (M.S.), and Rutgers Law School (J.D.), Dabb has been recognized for her outstanding achievements as a recipient of the Leaders 40 Under 40 Marketing and Communications award in 2017, and in 2018 was named on the Forbes list of Women to Watch.
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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
BCLC has launched a Scratch & Win ticket that is a win-win for both the Top Prize winner and their registered B.C. charity of choice.
The Greater Good Giveaway ticket offers a Top Prize of $10,000 for the winner and $10,000 for their registered charity of choice, selected from a list of British Columbia charities on CanadaHelps.
Thomas D’Cruz from Richmond is the first Top Prize winner for Greater Good Giveaway. D’Cruz selected the B.C. Children’s Hospital Foundation to receive the $10,000 charity prize, sharing that he “wanted to help children.” The winning ticket was purchased at Walmart on Alderbridge Way in Richmond.
There are over 12,000 registered B.C. charities on CanadaHelps for Top Prize winners to select from that support a variety of different causes, including arts and culture, education, social services and more.
“At BCLC, we believe that when we share the wins, we feel more connected to each other, our communities and our province,” says Natasha Questel, BCLC Chief Social Purpose Officer and Vice President of Marketing. “Our players have shared that they are interested in different types of prizing that go beyond a dollar amount, so as we celebrate our 40th anniversary we’re thrilled to launch the Greater Good Giveaway – a ticket that allows our players the chance to support causes that resonate deeply with them, and aligns strongly with our social purpose – to generate win-wins for the greater good.”
Greater Good Giveaway tickets are $2 each and are available for purchase at lottery retailers across the province. For full details on the Greater Good Giveaway ticket, including how to play, please visit our website.
In 2024, B.C. lottery players have redeemed more than $137 million in winnings from Scratch & Win.
Since 1985, BCLC has delivered more than $29 billion to the provincial government to support communities, provincial programs and services, charities and major events that have helped shape B.C.
The post BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back appeared first on Gaming and Gambling Industry in the Americas.
Random State (“RS”), the Swedish studio behind next‑generation iLottery and multiplayer bingo content, has been granted a Gaming‑Related Supplier – Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.
“Securing the Ontario licence is a milestone our entire team has worked tirelessly toward,” said Adam Fonsica, Co‑Founder & COO at Random State. “Ontario not only validates the quality and integrity of our technology; it provides a launchpad for our broader North‑American expansion. We can’t wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soon‑to‑be‑announced operator.”
The licence clears the way for RS to roll out its full product portfolio in Ontario:
Interactive eInstants – instant‑win games that re‑imagine traditional lottery mechanics with modern gameplay and rich visuals.
Multiplayer bingo – a complete suite of 90-, 75-, 80/60/40‑ and 30‑ball variants, featuring progressive jackpots, Pot Booster and real‑time chat hosting.
Turn‑key iGaming platform – advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG game‑configuration tool that lets operators launch new games in minutes.
Random State expects its first Ontario go‑live in Q3 2025, delivering both eInstants and multiplayer bingo on day one.
The post Random State obtains Ontario iGaming licence appeared first on Gaming and Gambling Industry in the Americas.
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