Affiliate Industry

Affilka by SOFTSWISS Signs Agreement with iWild Casino

Published

3 years ago

November 5, 2021

Reading Time: 2 minutes

Affilka by SOFTSWISS is pleased to announce a new affiliate marketing partner. The latest client is iWildCasino operating on a Curaçao licence. The affiliate program, which is the result of a partnership between Affilka and iWild Casino, is called iWildPartners.

Affilka by SOFTSWISS is a performance marketing platform which allows operators to promote and grow their business by partnering with affiliates. It is a single solution combining a flexible commission constructor, built-in payment processing, integration with any iGaming brand via API and an access to real-time statistics.

At the moment, more than 100 casino and sportsbook brands use Affilka by SOFTSWISS marketing platform. One of them is now officially iWildCasino, practicing an innovative approach in the traditional market and creating a quality product that meets the most pressing needs of both players and affiliates. The company has already appreciated the convenience of using built-in payment systems and SOFTSWISS’ merchant accounts to process affiliate payouts as well as the ease of tracking promo codes.

European Gaming Congress 2024 (Warsaw, Poland)

In addition to the integrated payment systems, one of the advantages of connecting to Affilka by SOFTSWISS is the ability to manage multiple brands at once. The clients receive full technical support from the Affilka by SOFTSWISS team, which includes onboarding for its employees.

Anastasia Borovaya, Product Owner of Affilka by SOFTSWISS, commented: “We are more and more delighted with every new partner and thank iWildCasino for placing their trust and choosing Affilka by SOFTSWISS. We are constantly working on developing our program and expanding the features available to our clients. Therefore, we are confident that iWildCasino will appreciate the features of Affilka and use them effectively in their marketing efforts.”

Dmitry Yakovlev, CEO of iWild Group, commented: “First of all, I would like to mention the professionalism and friendliness of the Affilka team, who accompanied us during the introduction to the platform, as well as in the integration process. Immediately noticeable is the sincere involvement of employees in the processes, which provides the most comfortable environment for the clients. And this is very pleasing. I am sure that with this approach we will have an interesting and efficient cooperation ahead of us!”

About SOFTSWISS

SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” White Label Solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, and a sportsbook software platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

About iWildCasino

iWildCasino brings its players only the best online games available and an unforgettable gambling experience at Live Casino, so you are guaranteed to be entertained to the max. We have over 6000+ online games including slot machines, roulette, blackjack and more. Each of our games has been officially tested, approved and certified to ensure that we are fair to every player.

Affiliate Industry

Gentoo Media reports Q3 2024

Published

1 week ago

November 13, 2024

George Miller

Reading Time: < 1 minute

Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter

Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.

Q3 highlights

Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
EBIT reached €10.0m, with a margin of 33% (32%).
Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
Cash flow from operations will improve post-split, expanding capital allocation options moving forward
Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.

Investor presentation and webcast

CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.

The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.

The post Gentoo Media reports Q3 2024 appeared first on European Gaming Industry News.

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

3 weeks ago

October 31, 2024

George Miller

increase-redirect-speed-by-5-times-with-affilka-new-feature

Reading Time: 2 minutes

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.