eSports
Galaxy Racer’s AboFlah raises US $1M for charity in record-smashing 28 hour livestream
The “Warm Their Hearts” stream was held to celebrate AboFlah reaching 20 million followers globally and the US$1M raised for UNHCR will help refugees this winter
Galaxy Racer (GXR), the biggest esports, gaming and lifestyle organisation, headquartered in Dubai, has announced that its content creator, Hassan ‘AboFlah’ Suleiman has successfully raised US$1M in a charity stream for UNHCR, The UN Refugee Agency.
AboFlah started live streaming on his YouTube channel on Friday 29th October 2021, which lasted for 28 hours until he successfully hit the target of US$1M, with donations pouring in from all over the world. His live stream was a record-breaker, it reached over 588K peak concurrent views and over 28 million total views, smashing multiple streaming records regionally, including being the Top 5 Global content creator on YouTube for peak concurrent views.
AboFlah decided to honour his 20 million subscribers milestone by partnering with UNHCR to help refugees this winter and launch the Warm Their Hearts campaign and live stream on his YouTube channel. He pledged to stream until he reached his US $1M goal to provide for over 5,600 families (that’s more than 17,000 people) with urgent winter aid that will secure shelter, warm food and clothing, fuel for heating, as well as medicine. While the refugee crisis continues across the region, the harsh winter season presents itself again, forcing already vulnerable families into further hardship, insecurity and suffering.
This positive impact initiative follows a string of impressive charity streams AboFlah has conducted when hitting previous milestones, including raising money to build a hospital, a well in Africa for those without access to drinking water, a mosque, houses for refugees in Syria as well as organising thousands of cataract surgeries.
Galaxy Racer’s Content Creator and YouTube sensation, AboFlah commented: “After hitting another major milestone on my channel with 20M subscribers, I am truly honoured and grateful to share that we’ve hit the US$1M target with UNHCR’s charity fundraising live stream for refugees and displaced families in the region. I wouldn’t have been able to do these charity streams and give back to the community without the incredible support from my fans. Thank you to everyone who has supported me so far and look forward to speaking to you all on the stream!”
Galaxy Racer’s CEO, Paul Roy commented: “This record-breaking remarkable achievement shows the true spirit of the esports and gaming community united as one, and we are at an epitome of a cultural phenomenon that is taking place rapidly across the globe. AboFlah’s good nature of wanting to give back to the community is a testament of Galaxy Racer’s core values in our content creators and we are looking forward to more record-breaking positive impact initiatives in the future!”
UNHCR’s Chief of Private Sector Partnerships in MENA, Houssam Chahine commented: “With the winter season fast approaching, many refugees and internally displaced families rely on UNHCR’s assistance to be able to afford to keep safe and warm and provide their children with shelter, food and medicine. The cold season brings with it additional costs of heating, home insulation, warm clothes, and/or medical expenses, for families already facing difficulty meeting their basic needs.
“With many being forced to make difficult choices in order to keep their families warm. We are grateful to generous individuals like AboFlah, who use their platform, reach and influence for good. We hope AboFlah and Galaxy Racer’s determination to mobilize their community for a good cause is a shining example and inspiration for youth in the region to take action to support refugees and internally displaced people and encourage an increase in responsibility-sharing and support from the private sector as well in addressing the needs of displaced communities.”
Launching his YouTube channel in 2017, AboFlah began posting gaming content of him playing FIFA17 before creating content on Fall Guys and Fortnite. AboFlah went on to join Galaxy Racer’s content creator team earlier this year, which already boasts some of the biggest content creators in the MENA and Southeast Asia region including fellow YouTube sensation Noor Stars. The organisation now carries over 100 content creators, with a total reach of over 500 million followers across all platforms and more than two billion views.
Galaxy Racer launched in 2019 and has already become one of the biggest esports, gaming, and lifestyle organisations globally. The organisation has five separate business offerings; Esports Teams, Content Creators, Tournament Management, Merchandising and Lifestyle and GXR Records, a newly established record label that already carries two signed artists from the MENA region and are looking to expand globally.
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S8UL Esports has qualified for the Esports World Cup (EWC) 2026 in Free Fire, adding a sixth title to its confirmed lineup for the event. The organisation said its Free Fire MAX roster secured the berth after finishing second at the Free Fire MAX India Cup (FFMIC) 2026 Spring.
S8UL’s recently acquired roster—Naitik Sharma (Troll), Prince Saini (Prinxz), Jay Verma (Bunny), Harshit Nain (Jack07), and Abhishek Gupta (Stiven)—earned one of three invitations allocated to Indian representatives at EWC 2026. Free Fire at EWC 2026 is scheduled for July 15 to 18 in Paris, France, featuring 24 teams and a USD 1 million prize pool (approximately INR 9.4 crore), according to the company.
FFMIC 2026 Spring ran a multi-stage format from City Qualifiers and In-Game Qualifiers through to Group Stage, Knockout Stage, Point Rush and Champion Rush. S8UL said the roster posted 186 points in Knockout Stage Week 1 to place sixth, then carried momentum into the final phase. In Champion Rush, the team entered with three Headstart Points from Point Rush and finished second overall after scoring 131 points and two Booyahs across eight matches. The result also delivered INR 17 lakh in prize money, S8UL said.
Prince Saini aka Prinxz, captain of S8UL’s Free Fire Max roster said, “What makes this team special is the chemistry we’ve developed over time. We have a shared understanding of how we want to approach the game, and that allows us to stay composed and adapt quickly in different situations. Qualifying for the Esports World Cup is an important milestone for us, and doing so as part of S8UL makes the opportunity even more exciting. We are looking forward to representing the organization on the global stage and showing what this roster can achieve against some of the best teams in the world.”
S8UL Co-founder and CEO Animesh Agarwal aka 8Bit Thug linked the qualification to the wider Indian mobile esports ecosystem, saying, “Free Fire MAX has been one of the driving forces behind the growth of mobile esports in India, helping create a highly competitive ecosystem and a pipeline of talented players. When those players get the opportunity to compete at an event like the Esports World Cup, it is not just a milestone for the team but also a reflection of how far the Indian scene has come. Facing the world’s best teams provides invaluable experience and helps raise the overall standard of competition back home. At S8UL, we remain committed to identifying and supporting Indian talent, and we are proud to see our Free Fire MAX roster earn the chance to represent both the organization and the country on one of esports’ biggest stages,”. The organisation added it is also confirmed for EWC 2026 in Apex Legends, Chess, Fortnite, Honor of Kings and Trackmania, and remains in contention in EA SPORTS FC, Fatal Fury, Street Fighter 6 and Tekken 8. EWC 2026 runs July 6 to August 23 with a stated total prize pool of USD 75 million (~INR 714 crore).
The post S8UL qualifies for Esports World Cup 2026 Free Fire after FFMIC runner-up finish appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The esports organisation’s second anime apparel collaboration will be sold exclusively via g2esports.com/shop.
G2 is launching a limited-edition G2 | One Piece capsule collection on June 25, with the drop available exclusively through the organisation’s online store at g2esports.com/shop.
The collection is inspired by One Piece’s Gear 5 Monkey D. Luffy and includes hoodies, zip-ups, t-shirts, caps, sleeves, and tote bags. According to G2, the items use a black-and-white palette and feature a minimalist embroidered logo alongside a custom G2 | One Piece Jolly Roger that combines the G2 samurai emblem with Luffy’s straw hat.
“At G2, we’re continuing to push the culture and fashion of esports beyond competition alone, and this One Piece collection is a natural extension of that,” says Sabrina Ratih, COO of G2 Esports. “We wanted to create a capsule that continues to elevate the esports fashion space – understated, premium, and stylish enough for everyday wear, while still carrying the spirit of adventure, ambition, and individuality that defines One Piece and G2 alike. Every piece is designed to bridge the gap between fandom and everyday style, and continuing our mission to redefine what esports fashion can be.”
G2 described the drop as its second anime collaboration, following a previous apparel collaboration with Solo Leveling. The company positioned the release as part of its broader effort to connect esports, anime, and streetwear.
One Piece debuted in 1999 and remains one of the largest anime franchises globally. G2 cited over 600 million manga copies sold and more than 1,160 episodes for the series.
The post G2 drops limited-edition One Piece streetwear capsule on June 25 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
EFG, Hero Esports and Niko Partners survey 8,000 fans across eight markets; 74% report ads and brand presence influence buying.
ESL FACEIT Group (EFG), Hero Esports and Niko Partners have released a multi-country Gen Z esports study claiming around 400 million Gen Z consumers (20%) regularly engage with esports. The findings were published on 25th June 2026 in Cannes, France, in a white paper titled The Esports Generation: Who They Are & Why They Spend.
The report is based on survey data from 8,000 Gen Z esports fans aged 13-30 across eight markets. It positions esports as a high-attention channel for brands: 85% of respondents said they notice branding in esports, while 74% self-reported that advertising and brand participation in gaming spaces influences their purchasing behaviour. The study also reports that 66% have bought a product following a collaboration or co-branding partnership with an esports team, game or player.
On consumption and fandom touchpoints, the study found 71% regularly watch gaming content, including 66% who watch gaming livestreams and 33% who watch or listen to gaming podcasts. It also points to offline reach: 21% said they regularly attend gaming conventions and esports events, with the average respondent attending at least one in-person event in the past nine months.
The white paper also breaks out claimed purchase categories linked to esports collaborations over the past year, led by food and beverage (33%), electronics (33%) and fashion (32%). Beyond core categories, it reports 28% bought esports-related collectibles, 17% purchased makeup, beauty, or skincare products, and 10% bought from partnered brands in other categories.
Niccolo Maisto, CEO at ESL FACEIT Group said: “Esports has evolved into one of the most effective channels for companies looking to connect with Gen Z audiences at scale. What makes it unique is not just its reach, but the depth of engagement and trust that exists between fans, players, teams, and events. This research shows that esports fans are highly invested participants, not passive viewers, creating an opportunity for brands that show up authentically and build meaningful and lasting connections with this key audience.”
Danny Tang, Co-Founder and CEO of Hero Esports said: “This whitepaper confirms what we at Hero Esports have long believed: esports has evolved into a global cultural and economic force. The data shows an audience that is young, diverse, and deeply engaged. For brands, the message is clear—esports is no longer a niche market; it is the premier platform to connect with the next generation of consumers. We are proud to partner with Niko Partners and EFG to provide this blueprint for understanding and succeeding in this dynamic industry.”
Lisa Hanson, CEO at Niko Partners said: “Our data shows that, much like fans of other sports, Gen Z esports fans are incredibly passionate and have formed strong bonds within their communities. However, their media and consumer affinities extend well beyond gaming and esports, with our research revealing naturally connected interest areas that create valuable overlapping opportunities for brands and partners that show up authentically in this ecosystem.”
The post Study: 400m Gen Z esports fans say brand activations drive purchases appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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