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Esports Entertainment Leader Joins Forces with Leading Esports Training and Development Pioneers To Take Teen Esports Events To A Global Audience

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Two leaders in the flourishing, multi-faceted market of Esports are joining forces to provide unprecedented access and opportunities to high school esports competitors and enthusiasts.

EsportsTower LLC, the largest amateur training club in North America, has signed an exclusive partnership with ESTV EsportsTV to extend their wildly popular Esports Tower Rumble events to a global audience. First aired in February 2021, Rumble events were streamed on Twitch through a partnership with Boise State University. With the addition of ESTV, weekly events are expected to reach over 150,000 unique viewers weekly per game title. ESTV is the first worldwide 24-7 live, linear video channel dedicated to esports. Launched in May 2019, ESTV provides round-the-clock coverage of esports athletes and gaming franchises from an insider perspective.

Esports Tower branded Rumble events feature amateur high school club players who want to go pro and score college scholarships while playing against top-ranked high school teams. Adding to the excitement, college partners this year have helped build out the mental health and wellness-inspired Esports Tower ApproachTM curriculum and contributed nearly $2-million in scholarship awards. Pro-teams have also started scouting Esports Tower clubs for talent, with team Kungarna announcing a tryout event planned for mid-December as the company launches its newest game – Apex Legends. Esports Tower currently offers club members live training twice weekly, along with weekly events where players test out new skills in action and gain insights from insiders about working in the fast-growing industry of esports. Current games include Rocket League, Valorant, Overwatch, and Fortnite.

“Watching high-ranked players in solo-queue doesn’t tell us much. What we like about Esports Tower is we get to see players in the development phase. We watch their progress in Rumbles from week to week and ultimately their coachability.” said Dr. Chris “Doc” Haskel, Head Coach at Boise State University and 2020 College Esports Coach of the Year (NAECAD), 2020 Esports Director of the Year (NACE).

“What I loved about talking with Esports Tower players last month is they remind me of myself. They’re eager to learn, open to critique, and unafraid to ask questions. And some of their players are better than you’d expect – I watched as one took out top-ranked Tenz when they played at this summer’s BFC Smeag Cup hosted by FaZe BabyBay, it only happened once, but it was unexpected and made for great entertainment!” said Thomas “Trippy” Schappy, FaZe Trippy Head Coach For TheFaZe Valorant Team.

“We are thrilled to partner with Eric and the team at ESTV. Their global platform is found on family-friendly devices and viewable via Roku, Amazon Fire, Sling, and many other providers in over 45 countries,” said David Adams, CEO and founder of Esports Tower. “We strive to do more than any other amateur organization to get our players seen and considered for collegiate and pro-opportunities. Partnering with ESTV is a natural step in helping our Generation-Z athletes expand their personal brand while supporting our college partners seeking to recruit top talent for their varsity teams.”

“We experienced some of the highest tune-in rates when we piloted Esports TowerRumbles last month,” said, Geoff Kowalski, Chief Revenue Officer of ESTV. “Esports Tower’s gameplay is compelling, and their interviews and editorial content provides interesting and entertaining insights of what happens behind the scenes showing what players do to advance both their gameplay and goals to go pro. It will be a great addition to ESTV programming and sponsorships, given it’s appeal to elusive teen viewers and their families.”

ESTV was launched in 2019 to meet the demand for round-the-clock coverage of esports athletes and gaming franchises from an insider perspective. Today, it’s the first dedicated channel for esports and gaming personalities, with programming providing round-the-clock coverage of esports athletes and gaming franchises from an insider perspective.

“ESTV’s mission is to deliver the most innovative esports and gaming programming available everywhere,” said Eric Yoon, Founder and CEO of ESTV. “As ESTV distributes the world’s best esports content on a linear programming schedule, Esports Tower will be a foundational pillar in our mission to provide content for all esports fans, promote opportunities within esports and expand the presence of esports media in homes across the globe.”

The alliance follows new original programming and expanded Rumble titles offered at Esports Tower.

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Compliance Updates

Merkur Group Strengthens Global Compliance Strategy

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Under the theme “Perspectives,” a total of 43 compliance staff members from the Merkur Group across various countries gathered from 30 June to 1 July to further develop compliance processes in a sustainable manner. Colleagues from Germany, Spain, England, Malta, Australia and the US traveled to the two-day meeting at Benkhausen Castle, the in-house training centre of the Merkur Group. The workshop set the stage with expert presentations on global and digital topics such as cybersecurity, risk management and artificial intelligence. A panel discussion featuring representatives from various international companies within the Merkur Group, as well as a digital quiz, rounded out the programme.

In keeping with its guiding principle, the workshop focused on sharing experiences, fostering global networking and providing impetus for the further development of compliance processes. Because informal exchanges are also key to close cooperation, the evening programme created a relaxed atmosphere and gave participants the opportunity to continue their conversations, make new connections, and further strengthen team spirit across company and national boundaries.

“The ideas and diverse perspectives gained during the workshop will now be incorporated into our day-to-day work and help us to continuously improve collaboration and existing processes,” said Ludwig Beckmann, Chief Compliance Officer of the Merkur Group.

The concluding feedback session also highlighted just how valuable the international exchange is. The term “collaboration” came up particularly often, a clear indication of how highly the participants value working closely together within the international compliance network.

The post Merkur Group Strengthens Global Compliance Strategy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Anne Marie Caulfield

GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling

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The Gambling Regulatory Authority of Ireland (GRAI) is encouraging parents and guardians to be alert to the signs of gambling among young people and to intervene early to prevent gambling harm.

The signs of gambling aren’t always visible, the GRAI in partnership with the Health Service Executive Addiction Services have developed dedicated advice on www.grai.ie to equip families with the knowledge to recognise the signs, advice on how to start the conversation with their children about gambling, and where to seek help if required.

To support the guidance, the GRAI has launched a national public awareness campaign across video on demand, radio, digital audio, and social media platforms, bringing this message directly to families across Ireland.

With the lines between entertainment and gambling increasingly blurred, especially online, what may look like harmless fun can still involve risk, money and chance in ways that affect young developing brains. Research commissioned by the GRAI and conducted by the Economic and Social Research Institute (ESRI) found that children who gamble are twice as likely to develop a gambling problem as adults.

Anne Marie Caulfield, CEO of the GRAI said: “We have launched this campaign to help parents start an important conversation about the risks of underage gambling. Children and young people are among the most at-risk members of Irish society when it comes to gambling exposure and harm. Children’s brains are still developing the judgement and impulse-control systems used to weigh up risk, which makes gambling appealing to them.

“With online gambling available at any time of the day, it is easy for the warning signs to be hidden. The guidance the GRAI developed with the HSE Addiction Services sets out some of the key behavioural signs to look out for in your child.”

The post GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players

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Amusnet has launched VIP LIVE Roulette, a new addition to its Live Casino portfolio, offering a premium European roulette experience designed for players who prefer higher stakes, greater comfort and a sophisticated gaming environment.

Created for those who appreciate a more considered approach to live roulette, VIP LIVE Roulette combines elegant studio production with elevated table limits and an extended betting window. The additional betting time allows players to place larger, more strategic wagers at a comfortable pace, creating a smoother and more engaging experience without changing the familiar flow of the game.

Built on the classic European roulette format, the game enhances traditional gameplay with a range of intuitive features that support both convenience and strategic play. Players can personalise their sessions using Favourite & Special Bets, quickly repeat previous wagers with Auto-Rebet and follow live Statistics to inform their decisions throughout the game.

Set in a dedicated VIP studio, the game delivers a polished live presentation with professional dealers, high-definition streaming and a clean, modern environment that recreates the atmosphere of an exclusive casino floor. Every element has been designed to combine the authenticity of live roulette with the expectations of today’s premium player segment.

VIP LIVE Roulette joins Amusnet’s growing Live Casino portfolio, further strengthening the company’s offering with a title that balances timeless gameplay with contemporary player preferences. As operators continue to expand their live casino proposition, the game provides an opportunity to appeal to high-value audiences looking for an elevated roulette experience that combines premium presentation, seamless gameplay and greater flexibility at the table.

History Re-bet feature

Pick again the lucky numbers for the last spins.

Favourite Bets

This function allows players to save their personally tailored bets or bet combinations for quick access during gameplay.

Game Statistics

Make the strategy with statistics for the last spins.

Jackpot Cards

Once the Jackpot Cards Bonus game is triggered, impressive Jackpots are revealed.

The post Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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