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ComeOn Group announces their shift to a global Hybrid Office work model as their post Covid People Strategy
Gaming operator ComeOn Group announces the launch of their new Global Hybrid Office work model as a part of their evolving company culture. A decision based on interviews with employees and the needs of the business, as well as a vision to create a modern and dynamic working environment keeping in line with new emerging trends as a response to the global pandemic.
There is a great journey behind ComeOn Group and after 12 years of operations, ComeOn has grown to over 500 employees with offices in 7 locations. Now, ComeOn Group is entering another exciting period of time where the company is offering their employees not only top-of-the-line and modern Hybrid Office spaces for better collaboration, but also more flexibility as a way to promote better work-life balance.
For the past two years, ComeOn has shown great endurance to the challenges brought on by the pandemic and managed to transition to working remotely, as well as quickly develop new tools to maintain the operations coupled with, developing and maturing the great company culture ComeOn is known for in the industry. To maintain the same level of communication, ComeOn launched Slack for better collaboration across all locations and introduced meeting-free Wednesday mornings, to boost productivity and give employees the thinking time they need. It is during this time that the Hybrid Office model came to be developed by a team of dedicated project managers and HR strategists that has carried out a 360 research to deliver the best possible experience to the whole organisation.
ComeOn’s definition of a Hybrid Work means that employees can decide and be flexible around where their work station should be for the day. The decision to move to a Hybrid set-up was based on in-depth trending office research and employee surveys, which made it clear the need for a new work set-up moving forward.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said ”In the beginning of the year we polled our people on how they prefer to work post pandemic. 91% answered to keep it flexible. So with these figures in hand we are investing in a true, top-notch quality hybrid office setup for our employees to participate in face-to-face collaborative working experiences when they are in our locations.”
ComeOn has their Headquarters in the modern premises of Spinola Park that is located in the heart of St Julians. The office that originally already had a great interior, underwent further refurbishment with a specific Hybrid Office design and interior development to inspire and encourage collaborative work, also adding a whole new social space for employees to meet up, work, or relax. ComeOn have approached a similar strategy globally, specifically in London and Stockholm, where a move to new office spaces have been initiated. In addition to this, ComeOn also launched an global online desk booking system with a handy app for employees to plan their visits seamlessly leading to the best in office experience possible.
Daniela Vella, Chief Operating Officer at ComeOn Group, said Employees are at the center of this decision – During the past 24 months, all of the teams rallied together and made working from home a success. However, one of the common threads was that the offices were an incubator for ideas, brainstorming and generally, just meeting with our awesome colleagues – so this decision was a no-brainer for us!’’
ComeOn offers great benefits globally that include relocation packages, wellness allowance, health insurance, parental leave – to mention a few out of many. The company also put together a more extensive mental health support system to help employees when needed both during the pandemic and as a continuous effort to offer the best support system for the employees. To meet the expectations of the new way of working, ComeOn also rolled out a new Hybrid Office allowance to help kick-start employees who would like to set up a home office, which is thought to help with the overall wellbeing. As a response to slightly more complicated travel conditions coupled with the fact that ComeOn Group employees are from over 50 nationalities, the Group is also offering their employees 8 weeks working from another location that can be combined with annual leave so a healthier work environment can be fostered.
The roll out of Hybrid Office has been a great success and the company reports that the number of employees deciding to work from the office has reached an all time high post pandemic. ComeOn always has people at the heart of their business and will continue to work on new and exciting people strategies to retain the great talent they have and also attract new prospects. As published a few weeks back, ComeOn has recently been awarded the title “Great Place to Work” by International Gaming Awards 2021 – which is a great recognition for all the hard work that has been put in by all employees across all locations.
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Partnership includes Men’s and Women’s football, Olympic sports, and Flamengo TV
Betano, one of the world’s largest online sports betting and gaming brands, has become the new principal and front-of-shirt partner of Clube de Regatas do Flamengo. The agreement, until the end of 2028, covers the men’s and women’s professional football teams, Olympic sports, and Flamengo TV.
With this partnership, Flamengo joins a select roster of major international clubs partnered with Betano, including F.C. Bayern München, Club Atlético River Plate, Aston Villa F.C., F.C. Porto, Sporting CP and SL Benfica, among others.
Flamengo, with one of the largest fan bases in the world and supporters spread across Brazil and beyond, was a natural fit for Betano. The club’s nationwide reach and passionate following were some of the key factors leading to the new partnership. For Flamengo, Betano is seen as the ideal partner to support its international expansion, with activations planned in both Europe and Latin America as part of the agreement. Equally important, Betano is a brand leading at the forefront of promoting responsible gaming, both in Brazil and across the international markets where it operates.
“Sponsoring Flamengo is a strategic decision that connects us with the largest and most passionate fan base in Brazil, strengthens our presence in the country and further expands our brand globally. We understand the responsibility this partnership carries and are committed to building a successful journey alongside the club,” said George Daskalakis, co-founder and CEO of Kaizen Gaming, operator of the Betano brand.
In addition to brand exposure through teams and athletes, the partnership also includes investment in social and sports development initiatives, reinforcing Betano’s and Flamengo’s commitment to creating a positive impact both on and off the field.
“This partnership with Betano is historic for Flamengo. Beyond being the biggest sponsorship in Brazilian football, it strengthens our projects across football and Olympic sports, supports our global expansion, and reinforces our commitment to our fans”, commented Luis Eduardo Baptista, President of Clube de Regatas do Flamengo.
The post Betano and Flamengo Seal Historic Principal Partnership appeared first on Gaming and Gambling Industry in the Americas.
Gambling in the USA
Scientific Games Wins Three 2025 International Business Awards for Supply Chain Sustainability and Technology Innovation
Global Lottery Technology Supplier Wins Sustainable Supply Chain Gold Award for National Logistics Centre in UK Serving The National Lottery
Scientific Games has been honored with three prestigious accolades in the 2025 International Business Awards, recognizing the company’s leadership in supply chain sustainability and cutting-edge lottery technology solutions.
The global lottery company earned the Gold Award for Sustainable Supply Chain for its National Logistics Centre in Warrington, UK serving The National Lottery’s vast network of 40,000+ retailers as a partner to Allwyn UK. Opened in February 2024 to support Allwyn on its journey of building a net zero National Lottery, the 92,000-square-foot facility integrates advanced, technology-driven sustainability practices, including AI-powered demand forecasting and inventory management technology, dynamic routing to minimize emissions, fully electric internal transport and zero-waste operations.
Scientific Games also received two Bronze Award recognitions in the 2025 International Business Awards:
- Achievement in Product Innovation for SCiQ, Scientific Games’ cutting-edge ecosystem that is transforming the way instant games are sold and managed. SCiQ delivers advanced inventory control, strengthened security and real-time sales data, providing retailers, lotteries and players with a smarter, more secure instant game experience.
- Emerging Technology Solution for PlayCentral Powered by SCiQ, which integrates the company’s groundbreaking SCiQ retail ecosystem into PlayCentral HD self-service vending machines, delivering unmatched inventory control, enhanced game security and operational efficiency.
“These honors reflect the dedication of our global teams to delivering both environmental leadership and unmatched retail innovation for our lottery partners,” said Pat McHugh, CEO of Scientific Games. “From transforming the sustainability of our supply chain in partnership with Allwyn in the UK to advancing the future of instant game retailing worldwide, we’re committed to creating positive impact for our customers, players and the communities they serve.”
More than 3,600 nominations from organizations in over 60 nations were evaluated by more than 300 professionals worldwide in this year’s IBAs.
Earlier this year, Scientific Games received two Gold Annual American Business Awards for SCiQ and PlayCentral Powered by SCiQ, in the Operations Management Solutions and Emerging Technology categories, respectively.
With operations on five continents, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.
PlayCentral HD® and SCiQ® are registered trademarks of Scientific Games. ©2025 Scientific Games, LLC. All Rights Reserved.
The post Scientific Games Wins Three 2025 International Business Awards for Supply Chain Sustainability and Technology Innovation appeared first on Gaming and Gambling Industry in the Americas.
Mobile iGaming isn’t a trend anymore—it’s the new default. With 96% of the world’s digital population accessing the internet via smartphones, operators can no longer treat mobile as a “nice to have.” On Atlaslive, most players already come through mobile, showing just how deep this shift has gone. So they have investigated the reasons for it.
5 reasons are driving the rise of mobile play:
- Smartphones & 5G: Affordable devices and low-latency connections make betting and live casino seamless.
- Mobile-first UX: Fingerprint login, in-game wallets, and scrollable lobbies remove friction.
- New market regulations: Markets like Brazil are now opening to licensed apps, unlocking millions of players.
- Frictionless payments: From Apple Pay to Brazil’s Biometric Pix, fast deposits are now a mobile-native feature.
- User behavior shifts: Millennials and Gen Z expect short, impulsive, on-the-go sessions—and mobile delivers.
Mobile iGaming has clearly become the main arena for user activity and revenue growth. To find out more and see how operators can improve engagement and drive revenue with mobile strategies, read the full article.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post 5 Reasons Mobile iGaming is Growing (and How to Earn from It) appeared first on European Gaming Industry News.
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