Latest News
AppGallery to Provide Full-Spectrum Support, Expansion Opportunities, and Innovative Tools to Gaming Developers Globally

Huawei reaffirmed its commitment to helping developers drive innovation, disruption and business expansion, offering new tools and technologies to empower them to create new and unique experiences for gamers globally.
Speaking at the conference, Alexandre Salem, Global Director, Global Partnerships & Eco-Development Business Department at Huawei, shared the growing gaming trends that developers should be aware of, as well as the solutions and opportunities that AppGallery can provide to help them to grow and succeed overseas.
“The pandemic has changed the way people view gaming as a mainstream form of entertainment, resulting in a growing momentum of mobile gaming. This is very positive for the industry,” said Alexandre. “We want developers to help fuel this growth, which is why we’re working with them to realise their true innovation potential. Through AppGallery, they can bring help to next-level experiences to consumers and shape the way users consume content.”
Pandemic supercharges momentum of mobile gaming adoption amongst consumers
During the session, Alex shared how gaming has grown in momentum over the past year, turning into a US$175 billion industry in 2020, with mobile gaming the fastest-growing segment. Now accounting for 48% of all gaming revenues in 2020, it’s up 13% from the previous year. In terms of player base, the momentum is also very positive. In 2020 there were more than 2.8 billion players globally, an increase of 6.4% compared to 2019.
This is complemented by the growing number of games available on AppGallery, making Huawei a true powerhouse of mobile gaming. With consumers increasingly looking to mobile apps for convenient, innovative, and fun gameplay options, Huawei is uniquely positioned to help developers and publishers create new and unique experiences through its suite of tools, services and resources available.
Empowering developers to create new and unique gaming experiences
Huawei constantly collaborates with the brands and gaming developers globally, such as game developers Playrix and Gameloft, to ensure consumers experience new and unique ways to play, with access to the wide range of mobile games available.
AppGallery is committed to providing developers in the gaming sector with the technological capabilities, full-spectrum support, and commercial opportunities they need to succeed in an increasingly complex and competitive environment. Alex highlighted four key pillars that provides attractive value propositions for developers and publishers to partner with AppGallery – scale, speed, discoverability and monetisation, as well as availability for high-touch support.
With scale, AppGallery possesses extensive distribution capabilities to over 560 million monthly active users. The platform also provides speed in terms of simple Huawei Mobile Services (HMS) integration, along with easy-to-use and powerful tools to assist in development and publication.
Leading mobile game developer Gameloft for example worked with AppGallery to launch over 11 games on the platform, including four major games such as Asphalt 9 Legends, March of Empires, War Planet Online, and Dragon Mania Legends. The close partnership created a console-like gaming experience for consumers and resulted in an over 70% increase in downloads in the first three months of launch.
Extensive support for developers looking to expand beyond their home markets
Through the full suite of services such as AppGallery, Petal Search, Petal Maps, and HUAWEI Ads, Huawei offers developers the resources needed to increase discoverability, and develop monetisation strategies. AppGallery also provides high-touch support through offices across 170 countries and regions globally, six developer service centres, and tailored partner marketing for over 5.1 million registered developers.
Playrix, developer of all-time hits such as Gardenscapes and Homescapes, partnered with AppGallery for its series of game launches and received full end-to-end support, including implementation of HMS Core Kits and promotions through Huawei Ads. This resulted in a series of successful launches globally with a strong download performance.
To help developers navigate and successfully launch their apps in overseas markets, Huawei also offers overseas developers all-rounded assistance, from policy consulting to product localisation, to support user acquisition and monetisation. With over 10 years of distribution experience in China, AppGallery is well-placed to help international developers unlock business opportunities and succeed in the expanding Chinese market.
“One of our underlying priorities is to offer more choice of domestic and global apps to Chinese consumers,” said Alex. “Our extensive user base in the Chinese market and in-depth understanding of the domestic app marketplace and user characteristics also mean we can help international developers to identify obstacles and challenges accurately and efficiently.”
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Nolimit City boards a wild ride at 35,000 feet in Flight Mode

Dear passengers, welcome aboard Flight NLC25! Flight Mode is cleared for takeoff and let’s just say, it’s not a typical family trip to Hawaii. After delivering signature slots like Tombstone Slaughter: El Gordo’s Revenge and Duck Hunters, Nolimit City is now taking it to the skies with Flight Mode and definitely not in a boring way.
Imagine having a crying baby as your only soundtrack, permanent turbulence and a seatmate who thinks deodorant is optional. The Bud Jet airline might not get you from A to B but it’ll drop you into a feature-packed slot and the kind of excitement you can always expect when playing a Nolimit City slot.
In Flight Mode, winning combinations will explode, making room for new symbols to drop in. With every win, the next multiplier value climbs by +1 and applies to new symbols that fall in.
Wild Symbol: The regular Wild symbol that can land on any reel and substitute for any regular symbol.
Multiplier Increaser: Triggered when they land and add its value to the next multiplier value. Multiplier values of symbols are 2x, 3x, 4x, 5x and 10x.
Golden Multiplier Increaser: Triggered when it lands and doubles the value of the next multiplier.
Explosive items are strictly prohib… well, not on this aircraft. The Bomb symbol clears all regular paying symbols on its reel and row when there are no winning combinations. Only Scatter and Wild symbols are saved from the explosions.
Apologies dear passengers, the lavatory is currently occupied! The signature xHole™ is back in Flight Mode, this time disguised as a toilet. All symbols from the main reels are flushed down and then spat out to random positions with the next multiplier value. Just to add an extra twist to it, xHole™ then transforms itself into a Wild symbol that also gets the next multiplier value. Not so hygienic…
Flee Spins
This is the captain speaking – we’re going down! Prepare your life jacket and be ready for a spontaneous meet-up with the sharks during Flee Spins! Land 3, 4, or 5 Scatter Symbols to trigger 6, 9, or 12 Flee Spins, respectively.
Upgrade your seat to Bud Jet’s nice price class when purchasing one of these Nolimit Boosters:
-Print Spins: guarantees a spin that starts off with a 30x multiplier on each paying symbol.
-Printier Spins: guarantees a spin that starts off with a 268x multiplier on each paying symbol.
-Printiest Spins: guarantees a spin that starts off with a 911x multiplier on each paying symbol.
No legroom, no peanuts – but you do get Extra Spins. After a round ends, players may get the option to purchase an additional spin, maintaining the current multiplier state of all previously landed symbols.
The special xGod™ mechanic is locked away disguised as passports on the bottom row, secured behind bulletproof glass and a seatbelt that actually works. Each Bomb explosion breaks the panel of its respective reel, bringing you one step closer to landing a Max Win.
The maximum payout of Flight Mode is 5,051x the base bet. Flight Mode is rated as “Extremely Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.
Per Lindheimer, Head of Product at Nolimit City, said: “This isn’t your standard trip from A to B. Flight Mode is what happens when you let a slot company rewrite the in-flight safety manual, handing out dynamite instead of peanuts.”
‘Flight Mode’ will be available to all Nolimit City partners on June 17th, 2025.
The post Nolimit City boards a wild ride at 35,000 feet in Flight Mode appeared first on European Gaming Industry News.
Conferences in Europe
PIN-UP Global to Participate in IGB L!VE London

International iGaming holding PIN-UP Global will participate in IGB L!VE, one of the industry’s premier events taking place July 2-3 in London. Booth K40, spanning 168 square meters, will feature two distinct zones – PIN-UP Global and PIN-UP Partners. The holding will create valuable networking opportunities for industry professionals.
Visitors to the PIN-UP Global booth will have the opportunity to meet with the holding’s teams to explore the B2B portfolio designed to boost operational performance and drive business growth in the iGaming sector. The holding’s team will focus on growing its partner network and demonstrating the company’s latest technological developments.
PIN-UP Global team will be on hand throughout the event to explore potential investment opportunities and discuss partnerships with promising startups. The holding continues to identify and support promising teams developing innovative solutions in MarTech, iGaming, FinTech, AI/ML, and analytics.
PIN-UP Partners is joining iGB Affiliate London with top-performing offers, exclusive merch, and proven partnership models. Recognized as the Best iGaming Affiliate Program by AW’2024, MAC’2024, and SiGMA’22, PIN-UP Partners team is ready to build strong, long-term partnerships.
For industry professionals seeking new career opportunities, HR representatives from PIN-UP Global will be present at the event. Interested candidates can book meetings to discuss current openings within the international holding.
With the holding growing rapidly — a remarkable 58% just over the past year — new opportunities and prospects are opening up every day, both for existing team members and for those looking to join. As a result, the holding is actively seeking strong specialists for managerial positions, as well as professionals in tech, marketing, media buying, and more. Visit our booth to become part of the PIN-UP Global team.
For convenient meeting scheduling with holding representatives, exhibition delegates can use the touchscreen booking system and conduct meetings in specially equipped meeting rooms.
PIN-UP Global welcomes all IGB L!VE London attendees – industry experts, potential partners, and talented professionals – to connect with their team during the event to discuss tech solutions, collaboration opportunities, and career prospects.
PIN-UP Global is an international iGaming holding company specialising in developing and implementing advanced technologies, B2B solutions, and innovative products for the iGaming industry.
The post PIN-UP Global to Participate in IGB L!VE London appeared first on European Gaming Industry News.
Latest News
GR8 Tech and Ready to Fight Launch Cinematic Tribute to Boxing Legacy Starring Oleksandr Usyk

What does it take to become truly great? GR8 Tech and Ready to Fight find an answer in the roots of their partnership and share it in the story of “Inspired by Greatness”—an epic cinematic tribute to boxing legacy starring Oleksandr Usyk himself.
Watch Inspired by Greatness on YouTube
The video takes viewers on a journey through eras that honors the discipline passed down through generations. From shadow-filled gyms of the past to a high-tech arena of the present, it reflects how the spirit of champions endures and shapes history through an unyielding resolve to fight for greatness and perform beyond limits.
From Screen to Reality: The Heavyweight Club Experience
“Inspired by Greatness” message doesn’t end with the video. It comes to life through GR8 Tech’sHeavyweight Club—an exclusive community for bold thinkers, fast movers, and top performers in iGaming. Built on shared values of excellence and execution, the Club transforms inspiration into tangible opportunity.
This journey continues at iGB L!VE London, where GR8 Tech will immerse attendees in the full Heavyweight Club experience:
Augmented Reality Activation, inviting everyone to step into the champion’s mindset with an exclusive AR experience featuring Oleksandr Usyk, crafted to ignite ambition of the inner fighter.
GR8 Tech Demo Zone, offering to explore the Platform for Champions—from the ULTIM8 Sportsbook iFrame and Hyper Turnkey solution to the Infinite Casino Aggregation and Platform Acceler8 suite, built to help operators fight and perform at the top of their game.
The B2B Bar, Powered by GR8 Tech, a perfect spot for networking with fellow heavyweights, exchanging insights, and recharging in a space where the future of iGaming is being written.
Raffle of Usyk vs. Dubois Tickets, an opportunity to win big and get exclusive tickets to the upcoming rematch between Oleksandr Usyk and Daniel Dubois.
Are You Ready to FIGHT & PERFORM at a Champion Level?
If your brand is ready to stand among the industry’s elite, join GR8 Tech at booth U34 at iGB L!VE. If you’re ready to lead like a champion, this is where your fight begins.
The post GR8 Tech and Ready to Fight Launch Cinematic Tribute to Boxing Legacy Starring Oleksandr Usyk appeared first on European Gaming Industry News.
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