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Basketball Bettors Dig Deeper For Data, Take More Deliberate Approach Than Those Who Wager On Other Sports

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Basketball bettors are wired differently than those who wager on other sports, according to data from a recent survey commissioned  by Pickswise, a leading U.S. digital platform for free betting analysis and advice. While it is still a recreational pursuit for them, they are highly engaged and take a more serious approach, as they are more interested in winning as a primary motivation and more comprehensive in their preparation and execution in order to realize that.

Among basketball bettors, inclusive of those who bet on college and professional games, 73% say winning is a major reason they bet, and 43% say winning money is their most important reason, compared to 67% and 36%, respectively, to those who don’t bet on basketball. Additionally, 77% bet weekly, compared to 56% of non-basketball bettors, and 35% average more than $100 per bet vs. 28% of those who don’t bet on basketball.

These behavioral differences were identified as part of a comprehensive survey of U.S. sports bettors. The Inaugural Pickswise Annual Sports Bettor Survey, which was conducted by Beacon Research this summer, included 1,500 self-identified U.S. sports bettors residing in states with legal sports betting.

“As legal sports betting continues to expand across the U.S., it’s becoming increasingly clear that betting profiles vary by sport,” said Dan Pozner, VP of Content for Spotlight Sports Group, which owns Pickswise. “Fans are highly engaged across a number of sports, but those with interest in basketball stand alone with a uniquely diligent approach.”

Football remains the most popular sport to bet on with 73% of survey respondents saying they bet on the sport. Basketball was second with 62%.

Some specific differences in basketball bettors compared to other bettors include:

Basketball bettors spend more time and effort preparing:

  • 33% spend more than 2 hours per week on research and analysis, compared to 26% of non-basketball bettors
  • More are interested in betting insights and analysis (83% vs 76%)
  • More are likely to research bets (83% vs 77%)
  • 61% view video insights and analysis vs 48%

Basketball bettors play more angles:

  • They are twice as likely to say getting the best odds is important when choosing a sportsbook (20% vs 11%)
  • They are more likely to have several betting accounts — 40% have three or more U.S.-based accounts, compared to 26% of those who don’t bet on basketball

They are different demographically:

  • More likely to be male (78% vs 69%)
  • More likely to be under age 45 (81% vs 73%)
  • Slightly more likely to be single (37% vs 33%)
  • More likely to be Black (17% vs 10%)

 

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Alberta

Peter & Sons launches full game portfolio in Alberta

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Peter & Sons has launched in Alberta with its full game portfolio, extending the Barcelona-based iGaming studio’s North American expansion.

The company said the Alberta rollout brings its complete catalogue to a market it described as “one of Canada’s most closely watched,” as the province continues to develop its regulated online gaming framework.

Peter & Sons said Alberta players will have access to titles including Barbarossa: Dragon Empire, The Soapranos and Greedy Alice.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”

The post Peter & Sons launches full game portfolio in Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

Peter & Sons Enters Alberta with Full Game Portfolio

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Innovative iGaming studio Peter & Sons has entered Alberta with its full game portfolio, marking another major step in the studio’s regulated North American expansion.

The launch brings Peter & Sons’ complete catalogue to one of Canada’s most closely watched iGaming markets, as Alberta continues to develop its regulated online gaming framework. Following the growth of Ontario’s regulated model, Alberta represents an important new chapter for suppliers looking to build long-term presence across Canada.

Alberta offers a strong opportunity for Peter & Sons, combining a clear regulatory direction with a growing appetite for high-quality digital casino content. Players in the province will gain access to the studio’s full portfolio, from visually distinctive slots and recognizable characters from games like Barbarossa: Dragon Empire, The Soapranos, Greedy Alice and many others.

Renowned for its creative direction and distinctive approach to game development, Peter & Sons continues to expand across regulated markets worldwide. The Alberta entry reflects the studio’s commitment to growing its North American footprint while bringing its complete catalogue to markets where originality, performance, and player engagement all matter.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”

The post Peter & Sons Enters Alberta with Full Game Portfolio appeared first on Americas iGaming & Sports Betting News.

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Alberta

Gaming Corps goes live with bet365 in Alberta on day one of regulated market

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Gaming Corps has launched its online casino content with bet365 in Alberta on the first day of the province’s regulated market opening on 13 July 2026, while also expanding its content distribution with the operator in Ontario and Spain.

The Sweden-based game developer said it is among the first wave of studios fully certified for Alberta’s newly regulated market. Gaming Corps will support bet365’s Alberta entry with more than 50 games at launch, spanning Slots, Table, Plinko, Mine Games and Instant Blitz.

As part of the expanded partnership, Gaming Corps said bet365 will also gain access to its football-themed titles, including Penalty Champion: Goals to Glory, and its 3 Pigs franchise, including 3 Pigs of Olympus, 3 Pigs of Olympus 2: Rise of the DemiHog, and 3 Pigs of the Caribbean.

The rollout also includes Gaming Corps’ Low RTP Blackjack titles, which the company said are designed around 93.57% RTP and approximately 6% operator hold, with flexible branding options and side-bet mechanics.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Extending our partnership with bet365 across Spain, Ontario and Alberta is a major moment for Gaming Corps, but Alberta is the real statement here. Going live with bet365 from day one reflects the work our teams have put into certification, onboarding and ensuring we can move quickly and confidently with major operator partners.

“As one of the earliest studios ready for Alberta, we’ll be bringing more than 50 titles to the province. That breadth matters, because it gives operators like bet365 a single partner across multiple verticals, with content designed to support acquisition, engagement and retention across different player segments. Spain and Ontario are also important regulated markets for us and expanding with a global operator of this scale highlights how far Gaming Corps has come in a short period of time.”

Richard Graham, Associate VP of Gaming at bet365at bet365 said: “Gaming Corps has become a valuable content partner, combining recognisable game identities with formats that add variety across our casino offering. We are pleased to extend the partnership into Spain, Ontario and Alberta, with the Alberta launch particularly important as part of our day-one commitment to the market.

“Expanding the relationship across multiple territories in a relatively short period reflects the strength of the collaboration, as well as the Gaming Corps team’s clear product direction, commitment and continued development as a game vendor. We look forward to giving players access to a wide-ranging portfolio from the moment the market opens.”

The post Gaming Corps goes live with bet365 in Alberta on day one of regulated market appeared first on Americas iGaming & Sports Betting News.

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