Canada
SportsHub Games Network Integrates SharpLink’s C4 Sports Betting Conversion Technology with NFC High Stakes and Fanball Daily Fantasy Sports Gaming Sites
SharpLinkGaming Ltd., a pioneer of game-changing technological solutions and experienced-based services for the U.S. online sports betting industry, announced that SportsHub Games Network, Inc., an industry leading fantasy and sports game content provider, has integrated SharpLink’s pioneering C4 Sports Betting Conversion technology with its NFC High Stakes and Fanball Daily Fantasy Sports gaming websites to proactively engage and convert its fantasy game players into sports bettors in states where online betting has been legalized.
Built from the ground-up specially for the emerging U.S. sports betting market, SharpLink’s C4 Sports Betting Conversion platform was created to replace generic banner ads and buttons to serve sports fans personalized betting offers that are based on user behavioral data and intelligence captured and analyzed by the C4 engine. In a one-year internal study conducted in collaboration with NFC High Stakes, SharpLink compared standard banner ad performance against C4 integration performance, finding that personalized betting offers served by the C4 engine resulted in 59.31% user engagement versus only 8.86% for banner ads. Moreover, when comparing ultimate conversion rates, SharpLink’s C4 technology outperformed banner ads by over 300%.
SportsHub is a trusted industry leading game content provider that distributes real money fantasy sports games and contests through its highly popular SportsHub Games Network. Its Fanball gaming site is one of the top daily fantasy sports destinations where users compete against skilled players in draft, auction and salary cap style daily fantasy contests; and its NFC High Stakes web property is the premier host of high stakes fantasy football, baseball and basketball contests with the largest payouts in the industry, featuring live drafts in Las Vegas and New York. Together, Fanball and NFC High Stakes engage and entertain hundreds of thousands of fantasy sports game players per year.
The integration of the C4 platform with Fanball and NFC High Stakes provides for the linking of the sites’ fantasy gamers, located only in legal sports gaming states, with real-time bet offers from sportsbook partners. SportsHub and SharpLink have signed a revenue-share agreement providing for division of affiliate marketing services fees generated by conversion of Fanball and NFC High Stakes players to bettors on the sportsbook partners platform.
Christian Peterson President of SportsHub, stated, “Our network attracts 1.89 million visits from game players annually, and we are very excited about the opportunity to actively provide them with online sports betting through our partnership with SharpLink. In collaboration with SharpLink’s talented development team, the integration of C4 onto our Fanball and NFC High Stakes gaming platform has proven to be very simple and hassle-free.”
SharpLink CEO Rob Phythian noted, “Given our close working ties to SportsHub, a major shareholder in SharpLink, it provides SharpLink with an ideal proving ground from which to gain real-time, actionable insight on the operation and performance of our C4 Betting Conversion platform. Moreover, SportsHub’s fantasy gaming web properties provides us direct access to a large and growing audience of fantasy game players from which to glean deep behavioral data and user intelligence that we can then leverage and apply in our marketing strategies to educate sportsbooks and sports media operators on the underpinning value proposition inherent in our game-changing C4 technology.”
According to research released by the American Gaming Association in September of this year, a record 45.2 million Americans plan to bet on the 2021 National Football League season alone – up 36% over 2020 – with sports betting market tracker PlayUSA reporting that at least $12 billion will be wagered by the end of the season. Moreover, in the inaugural Pickswise Annual Sports Bettor Survey, published last month, Pickswise found that “most bettors played fantasy sports, too.”
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Alberta
Peter & Sons Enters Alberta with Full Game Portfolio
Innovative iGaming studio Peter & Sons has entered Alberta with its full game portfolio, marking another major step in the studio’s regulated North American expansion.
The launch brings Peter & Sons’ complete catalogue to one of Canada’s most closely watched iGaming markets, as Alberta continues to develop its regulated online gaming framework. Following the growth of Ontario’s regulated model, Alberta represents an important new chapter for suppliers looking to build long-term presence across Canada.
Alberta offers a strong opportunity for Peter & Sons, combining a clear regulatory direction with a growing appetite for high-quality digital casino content. Players in the province will gain access to the studio’s full portfolio, from visually distinctive slots and recognizable characters from games like Barbarossa: Dragon Empire, The Soapranos, Greedy Alice and many others.
Renowned for its creative direction and distinctive approach to game development, Peter & Sons continues to expand across regulated markets worldwide. The Alberta entry reflects the studio’s commitment to growing its North American footprint while bringing its complete catalogue to markets where originality, performance, and player engagement all matter.
Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”
The post Peter & Sons Enters Alberta with Full Game Portfolio appeared first on Americas iGaming & Sports Betting News.
Alberta
Gaming Corps goes live with bet365 in Alberta on day one of regulated market
Gaming Corps has launched its online casino content with bet365 in Alberta on the first day of the province’s regulated market opening on 13 July 2026, while also expanding its content distribution with the operator in Ontario and Spain.
The Sweden-based game developer said it is among the first wave of studios fully certified for Alberta’s newly regulated market. Gaming Corps will support bet365’s Alberta entry with more than 50 games at launch, spanning Slots, Table, Plinko, Mine Games and Instant Blitz.
As part of the expanded partnership, Gaming Corps said bet365 will also gain access to its football-themed titles, including Penalty Champion: Goals to Glory, and its 3 Pigs franchise, including 3 Pigs of Olympus, 3 Pigs of Olympus 2: Rise of the DemiHog, and 3 Pigs of the Caribbean.
The rollout also includes Gaming Corps’ Low RTP Blackjack titles, which the company said are designed around 93.57% RTP and approximately 6% operator hold, with flexible branding options and side-bet mechanics.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Extending our partnership with bet365 across Spain, Ontario and Alberta is a major moment for Gaming Corps, but Alberta is the real statement here. Going live with bet365 from day one reflects the work our teams have put into certification, onboarding and ensuring we can move quickly and confidently with major operator partners.
“As one of the earliest studios ready for Alberta, we’ll be bringing more than 50 titles to the province. That breadth matters, because it gives operators like bet365 a single partner across multiple verticals, with content designed to support acquisition, engagement and retention across different player segments. Spain and Ontario are also important regulated markets for us and expanding with a global operator of this scale highlights how far Gaming Corps has come in a short period of time.”
Richard Graham, Associate VP of Gaming at bet365at bet365 said: “Gaming Corps has become a valuable content partner, combining recognisable game identities with formats that add variety across our casino offering. We are pleased to extend the partnership into Spain, Ontario and Alberta, with the Alberta launch particularly important as part of our day-one commitment to the market.
“Expanding the relationship across multiple territories in a relatively short period reflects the strength of the collaboration, as well as the Gaming Corps team’s clear product direction, commitment and continued development as a game vendor. We look forward to giving players access to a wide-ranging portfolio from the moment the market opens.”
The post Gaming Corps goes live with bet365 in Alberta on day one of regulated market appeared first on Americas iGaming & Sports Betting News.
Alberta
Gaming Corps goes live with bet365 in Alberta on regulated market day one
Deal expands bet365 casino rollout in Spain and Ontario, with 50+ Gaming Corps titles certified for Alberta from 13 July 2026.
Gaming Corps has launched with bet365 in Alberta on the first day of the province’s regulated iGaming market opening (13 July 2026), while also expanding its content footprint with the operator in Spain and Ontario.
The Sweden-based, publicly listed game developer said it is among the first wave of studios certified for Alberta, supporting bet365’s entry with more than 50 games available at launch. The day-one portfolio spans Slots, Table, Plinko, Mine Games and Instant Blitz.
Gaming Corps said the expanded partnership includes its football-themed titles, including Penalty Champion: Goals to Glory, plus the 3 Pigs series (3 Pigs of Olympus, 3 Pigs of Olympus 2: Rise of the DemiHog and 3 Pigs of the Caribbean).
The rollout also brings Gaming Corps’ new Low RTP Blackjack titles to bet365, which the supplier said are designed around 93.57% RTP and approximately 6% operator hold, with side-bet mechanics and flexible branding options.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Extending our partnership with bet365 across Spain, Ontario and Alberta is a major moment for Gaming Corps, but Alberta is the real statement here. Going live with bet365 from day one reflects the work our teams have put into certification, onboarding and ensuring we can move quickly and confidently with major operator partners.
“As one of the earliest studios ready for Alberta, we’ll be bringing more than 50 titles to the province. That breadth matters, because it gives operators like bet365 a single partner across multiple verticals, with content designed to support acquisition, engagement and retention across different player segments. Spain and Ontario are also important regulated markets for us and expanding with a global operator of this scale highlights how far Gaming Corps has come in a short period of time.”
Richard Graham, Associate VP of Gaming at bet365 at said: “Gaming Corps has become a valuable content partner, combining recognisable game identities with formats that add variety across our casino offering. We are pleased to extend the partnership into Spain, Ontario and Alberta, with the Alberta launch particularly important as part of our day-one commitment to the market.
“Expanding the relationship across multiple territories in a relatively short period reflects the strength of the collaboration, as well as the Gaming Corps team’s clear product direction, commitment and continued development as a game vendor. We look forward to giving players access to a wide-ranging portfolio from the moment the market opens.”
The post Gaming Corps goes live with bet365 in Alberta on regulated market day one appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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