Blockchain
Semper Fortis Esports enters Axie Infinity and Hearthstone with Dual Capacity Player
Semper Fortis will become one of the first professional esports companies to enter the play-to-earn market via its very own division of the SMPR team
Semper Fortis Esports PLC, the esports company focused on establishing esports teams, forming brand and technology partnerships, and providing business to business advisory services, is pleased to announce its entry into the blockchain based, Non-fungible Token (NFT) video game, Axie Infinity and collectible card game, Hearthstone.
The company’s esports team, SMPR has made an official signing of Aleksei Bakumenko (‘Iner’) to compete in both Axie Infinity and Hearthstone for the upcoming season. The player has signed a three-month contract with an option to renew for an additional six months thereafter. They will receive an annual salary and performance-based incentives.
The new hire is the first competitive esports players competing in the play-to-earn division of Semper Fortis Esports, where players will be incentivised to compete on behalf of the company for cryptocurrency-based returns in the form of NFTs.
Axie Infinity is a trading and battling game that allows players to collect, breed, raise, battle and trade creatures known as “axies” (characters based on axolotl), which are digitized as NFTs. The game uses a “play-to-earn” model (also called “pay-to-play-to-earn” model) where participants can earn a token which is traded on Binance as an Ethereum-based cryptocurrency. Players can also exchange in-game assets as NFTs. Axie Infinity allows users to cash-out these tokens for monetary gains every 14 days.
In October 2021, Vietnamese studio Sky Mavis the developer of Axie infinity raised $150 million Series B at a $3 billion Valuation with highly renowned investors involved including Andreessen Horowitz and Mark Cuban. As of October 2021, the game nears 2 million Daily Active Users and has generated close to $2.3 billion in total sales volume since it was launched in 2018.
With this appointment, the company will be one of the first professional esports companies to enter the play-to-earn market via its very own division of the SMPR team. The company will look to expand on this division through development and recruitment to earn NFT based rewards through games as a revenue model going forward. Axie tokens are currently trading at circa $120, a staggering 1,200x their initial offer price from 2020.
In addition to Axie Infinity, the newly recruited Aleksei Bakumenko (‘Iner’) is a current ranked Hearthstone player and will also look to compete in the popular free-to-play online digital collectible card game developed and published by Blizzard Entertainment. The game is played as an esport, with high-level tournaments such as Blizzard’s official World Championship featuring a prize pool of up to $1 million.
Iner’ is currently ranked in ninth place in the Hearthstone EMEA and comes with a digital footprint of almost 75,000 followers across social media channels comprising of 1,475 followers on Twitter, 68,200 followers on Twitch and 4,770 subscribers on YouTube.
Iner’s addition takes the total number of active players on the SMPR roster across to nine and opens the brand up to two new competitive esports and audience types across a digital presence. The player comes with a distinguished digital footprint and a significant following from his competitive region of Russia, a market which the Company sees as a large opportunity to capture in the esports space.
Kevin Soltani, CEO of Semper Fortis Esports, commented: “Our team is extremely proud to share the additions of Axie Infinity and Hearthstone to our esports games participation and to further strengthen our player roster. Semper Fortis is determined to revolutionise the play to earn space, in merging it with competitive esports play. Our latest signing will pioneer our strategy to build out the SMPR play-to-earn division, opening doors for a new pool of players entering the esports space and diversifying the company’s revenue model. Gaming and blockchain are two of the fastest growing industries and with our team being highly experienced in both, we are geared for an exciting season ahead.”
Nolan Bushnell, a Non-Executive Director of Semper Fortis Esports, commented: “The play-to- earn movement is currently in rapid growth and we are very excited to see its evolving nature in the world of competitive esports.”
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Blockchain
Blockchain.com Opens Malta Office to Anchor European Operations
Blockchain.com announced the official opening of its Malta office, marking the next step in the company’s European expansion and its long-term commitment to building regulated digital asset infrastructure across the region.
The new office will serve as a strategic hub for Blockchain.com’s operations across Europe following the company securing its Markets in Crypto Assets (MiCA) license from the Malta Financial Services Authority (MFSA). The license enables Blockchain.com to passport regulated crypto brokerage services across the European Economic Area under the EU’s first comprehensive digital asset regulatory framework.
“We didn’t pick Malta by accident. Malta has taken a thoughtful and forward-looking approach to digital asset regulation. At Blockchain.com, we’ve spent over a decade building a brand of trust and integrity, and we’re bringing that same professional-grade standard to users across Europe. This office represents our commitment to building trusted, compliant infrastructure for the crypto market,” said Nic Cary, Co-founder and Vice Chairman at Blockchain.com.
Blockchain.com’s Malta office will support a range of functions including regulatory engagement, operational development and retail client services across the European market. The company will soon launch its institutional business, partnering with some of the region’s leading licensed firms.
Blockchain.com operates in more than 70 jurisdictions worldwide. Since 2011, Blockchain.com has processed over $1.2 trillion in crypto transactions, created more than 90 million wallets and verified over 40 million users. As a global crypto brokerage, Blockchain.com provides individuals and institutions with secure access to digital assets while maintaining a strong commitment to compliance, transparency and security.
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Blockchain
SCCG Management Partners with Coinspaid to Support the Expansion of Blockchain Payment Infrastructure for Gaming Businesses
SCCG Management, a global advisory firm serving the gaming industry, has entered into a strategic partnership with Coinspaid Solutions, a blockchain payments infrastructure provider, to support go-to-market efforts for crypto-enabled payment solutions across selected gaming markets.
Under the partnership, SCCG will support Coinspaid’s business development, strategic introductions and commercial expansion across gaming operators, platforms and technology providers. SCCG states that it works across iGaming, sports betting, tribal gaming and broader gaming technology, drawing on more than 30 years of industry experience.
Coinspaid’s infrastructure enables businesses to accept more than 20 stablecoins & other cryptocurrencies, automate conversion into 40+ fiat currencies, and manage payouts and treasury operations through a single infrastructure layer with API and plugin-based integrations. The company also states that it builds compliance into onboarding and payment flows, including AML/KYC/KYB controls, on-chain monitoring, MLRO oversight, ISO/IEC 27001 certification and independent audits.
The partnership will focus on helping licensed gaming businesses evaluate where crypto payments can improve settlement speed, expand payment optionality for cross-border audiences, and streamline payout workflows, subject to jurisdictional review, onboarding and applicable regulatory requirements in each market. Coinspaid also highlights rate lock at checkout, automatic fiat conversion and final settlement on eligible crypto payment flows.
“As gaming businesses continue to expand across markets, the demand for payment infrastructure that is both commercially effective and operationally resilient is only increasing,” said Stephen Crystal, Founder and CEO of SCCG Management. “Coinspaid Solutions brings together payments, payouts and compliance in a way that aligns with how many operators are thinking about growth today. We are pleased to support their expansion through our network across gaming and gaming technology.”
“At Coinspaid, we see sustainable growth in gaming as a combination of product capability, operational reliability and a compliance-first approach,” said Max Krupyshev, Co-founder of Coinspaid. “Our partnership with SCCG is designed to help businesses assess where stablecoin payments can add real value from player deposits and payouts to treasury operations, while keeping regulatory and risk considerations central to implementation.”
The partnership will also include coordinated business development and educational initiatives, including executive introductions, and educational content for operators and technology partners exploring blockchain payment infrastructure.
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$SNACK token
Crypto Snack Unveils Five-Pillar Ecosystem Spanning Sports, RWA Tokenisation, iGaming, Consumer Rewards and Payments
Crypto Snack, the blockchain-based crypto infrastructure company behind the $SNACK token, has announced the full scope of its multi-vertical ecosystem — spanning a Premier League football partnership, institutional-grade real-world asset (RWA) tokenisation, licensed iGaming, a live consumer rewards platform and an integrated crypto wallet and payments app.
The announcement marks a strategic repositioning for the project, which has spent the past 18 months building infrastructure, securing partnerships and obtaining licences ahead of a coordinated 2026 launch across all five verticals.
“Most crypto projects pick one lane. We’ve built five — and every single one generates real revenue for the token. This isn’t a roadmap built on promises. The partnerships are signed, the licences are secured, and the technology is built. 2026 is about execution,” Stuart Morrison, CEO and Founder of Crypto Snack.
Premier League Partnership
Crypto Snack has secured a partnership with an English Premier League football club, making it the first project to process cryptocurrency payments for a PL club. The integration covers matchday ticket purchases, merchandise sales, LED stadium advertising, VIP hospitality packages, and Ticketmaster-integrated ticketing — with $SNACK enabled as a direct payment method.
The club name remains under embargo ahead of a formal joint announcement in the coming weeks.
Real-World Asset Tokenisation
Crypto Snack facilitated and represents the Alkemya Metacore Security Token Offering (STO), which is listing on a regulated tokenised securities exchange. The STO comprises 800 million tokens, with Crypto Snack holding a 3% allocation. Proceeds are received in USDT, with remaining tokens generating ongoing cash distributions.
The company is actively tokenising UK real estate, commodities, and securities at institutional scale, with projects valued at up to $1.5 billion.
Licensed iGaming
Snack Casino and Snack Bet — a fully licensed online casino and sportsbook — are scheduled to launch in 2026, operated by a strategic iGaming partner under a licensed agreement to use the Crypto Snack brand. All bonuses, rewards and referral incentives will be distributed exclusively in $SNACK tokens, creating a recurring demand mechanism for the token independent of speculative trading.
Live Consumer Rewards
Snack Rewards is already live in the US through a partnership with Affina Loyalty, offering cashback paid in $SNACK tokens across more than 2000 brands including Apple, Nike, IKEA and Uber. The merchant-funded model means brands fund the cashback directly, with Crypto Snack earning a 1% commission on every transaction. UK and European expansion is scheduled for Q3 2026.
Snack App and Wallet
The Snack App will serve as the central gateway to the entire ecosystem, featuring a built-in crypto wallet with virtual debit cards, buy/sell/trade functionality and unified access to all rewards and loyalty programmes. The app is designed for mainstream adoption, removing the technical barriers that typically prevent non-crypto users from entering the space.
The post Crypto Snack Unveils Five-Pillar Ecosystem Spanning Sports, RWA Tokenisation, iGaming, Consumer Rewards and Payments appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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