Latest News
Automatic, real-time ‘Popular Now’ Trending Bet suggestions delivered by NowBetNow
Automated content specialist NowBetNow has gone live this week with its new Trending Bets offering for its first wave of operator customers. After extensive beta testing with selected customers through this summer running right through EURO 2022, bet volumes, value and customer engagement all saw measurable increases for the company’s sports betting operator customers trialling the new offering.
NowBetNow’s new automatic web, in-app and CRM widget displays what an operator’s customers are betting on right now and in real-time. Bettors see the most popular events, markets and prices and can click to add selections to their own betslip. The NowBetNow widget is available for multiple gaming platforms and removes the need for an operator to wait in line to be added to their betting platform provider’s roadmap.
Simple configuration determines which trending bets are shown. For example, operators can choose price ranges, decide to display combos, singles, or both; as well as showing bets for specific games, sports or leagues. Thousands of permutations are possible, both pre-match and in-play and need no work by the operator to display or update.
In line with all NowBetNow content, the Trending Bets widget is personalised and driven by customer data and betting patterns; ensuring that bettors see dynamic trending bets for the sports, teams, games and markets they prefer. Several NowBetNow customers are now fully live with the new widget on-site, in-app and in their CRM messaging.
Stewart Vassie, Co-founder of NowBetNow, explained:
“It’s great to see this new capability out there. Operators want this content because it shows dynamic, clickable, popular bets right now. It’s a great way to provide compelling bet suggestions that engage the customer and keep their attention.”
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Back at It! Hacksaw Gaming and Betclic Are Setting Standards In Portugal!
Nothing short of spectacular! This launch not only commemorates our brand new partnership with Betclic, but also our second launch in Portugal in less than 2 months.
Renowned for their love of sports, Betclic is sticking true to its values by exploring the vast world of online, mobile focused casino. They aim to offer the most entertaining gambling experience possible within their many markets via easy-to-use, interactive and innovative mobile apps.
Hacksaw Gaming content and Betclic’s values really do seem to go hand in hand. We are always keeping a mobile friendly format in the forefront when creating our games, and our popularity with players says more than we need to! Betclic.pt players can enjoy Hacksaw home runs such as Wanted Dead or A Wild, RIP City, Hand of Anubis, Le Bandit, Chaos Crew II and a large variety of others. We’re absolutely sure that Betclic users will be blown away by the diversity of our content on offer.
Geoffroy Villiot – Head of Casino at Betclic agrees that our content demonstrates variety and stated that “By embracing Hacksaw Gaming’s repertoire, Betclic underscores its dedication to providing unparalleled gaming adventures. The addition of Hacksaw’s innovative games enhances our standing as a leading hub for online entertainment, elevating the experience for our players with an array of captivating titles.”
Equally enthusiastic about this collaboration, Hacksaw Gaming CEO Marcus Cordes had a few words to say on this new partnership. “Betclic is one of Portugal’s industry leaders, so we’re raring to show their players our commitment to bringing them content that not only plays well, but also takes them on a journey through innovative features and thrilling themes.”
Moving forwards, we’re looking towards expanding our library of titles available with Betclic, as well as our overall presence within the market. Portugal is arguably one of the most exciting up and coming markets for us in Europe at the moment, and we cannot wait to see more of that Hacksaw footprint across the region!
The post Back at It! Hacksaw Gaming and Betclic Are Setting Standards In Portugal! appeared first on European Gaming Industry News.
Latest News
PRAGMATIC PLAY LANDS A CATCH IN BIG BASS BONANZA – REEL ACTION
Pragmatic Play, a leading content supplier to the iGaming industry, has extended its fan-favourite fishing franchise with the release of Big Bass Bonanza – Reel Action.
In this 5×3 Slot, where money symbols can be worth up to 2,000x the total bet, hitting three, four or five scatters activates an exciting bonus game with 10, 15 or 20 free spins respectively.
The fisherman wild lends a helping hand during the feature, not only collecting all money symbols that land with him, but also randomly making money symbols appear when none are present on screen. Every fourth fisherman to land retriggers the bonus game with 10 additional free spins, as well as a 2x multiplier for the first retrigger, 3x for the next, and 10x once a dozen fishermen have been collected.
Big Bass Bonanza – Reel Action follows Big Bass Secrets of the Golden Lake and Big Bass Day at the Races as the latest additions to Pragmatic Play’s iconic game series.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Big Bass Bonanza – Reel Action brings classic underwater fun and winning opportunities to Pragmatic Play’s Big Bass franchise, which continues to grow in popularity with each new adventure.”
The post PRAGMATIC PLAY LANDS A CATCH IN BIG BASS BONANZA – REEL ACTION appeared first on European Gaming Industry News.
Latest News
ComeOn Group strengthens its leading personalisation strategy by extending their partnership with Optimove
Tier 1 iGaming operator ComeOn Group, is further strengthening its leading data-driven personalisation strategy by extending its partnership with Optimove. Leveraging its proprietary platform technology and advanced data warehouse, ComeOn introduces an innovative personalisation strategy that tailors content to individual preferences, delivering a market leading player experience to its entertainment audiences.
ComeOn is broadening the use of Opti-X, Optimove’s Digital Experience Platform (DXP), beyond casino to now include sports on its proprietary platform, allowing for a better and even more customised player experience for ComeOn’s customers. By extending the partnership to cover ComeOn’s proprietary sports betting platform, Optimove will support ComeOn Group in their ambitious growth plans within sports betting.
Sherwin Jarvand, Chief Data Officer at ComeOn Group, said, “Personalisation has always been key to our strategy and powered by our proprietary platform. As we gear up to grow our sportsbook business, it is essential we apply the same ethos across our platform and full product offering. Extending our partnership with Optimove will further enhance the betting and casino experience for all of our customers through personalised onsite experiences as well as automated, dynamic, and relevant CRM content. We are excited to continue our journey with Optimove and deliver best in class, personalised sports betting and casino player engagement.”
Matthew Gilbery, Director of Personalization Offering at Optimove, “ComeOn Group is a perfect example of how to tackle personalisation at scale. They embrace full multi-channel personalisation, optimising the customer experience without boundaries. It is organisations like theirs that present challenges and opportunities that drive Optimove to continually improve CRM Marketing for iGaming.”
The post ComeOn Group strengthens its leading personalisation strategy by extending their partnership with Optimove appeared first on European Gaming Industry News.
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