Latest News
New SBK Betting Podcast with Lee Westwood as first guest
- SBK – the sportsbook app powered by Smarkets – is delighted to announce the launch of the new SBK Betting Podcast, hosted by Jess Stafford of Racing TV.
- Every episode will feature a new guest from the world of sport, starting with Lee Westwood, one of the most recognisable faces in golf for over 20 years.
- Westwood is due to tie with Sir Nick Faldo’s record of 11 Ryder Cup appearances when he represents Team Europe at Whistling Straits this week and speaking exclusively to SBK on the podcast, he said:
“It’s ironic really that he set the record of 11 Ryder Cups in 1997 at Valderrama where I was his partner and that was my first one, so it’s all kind of gone full circle really. He’s obviously a legend of the game and it’s nice to be tying a record that he holds.”
- The Ryder Cup veteran also commented on Brooks Koepka’s criticism of the ‘hectic’ event schedule:
“I can see where Brooks is coming from. Some people find it difficult to adjust to that team environment. We’ve all got into golf because we like the buck to stop with us at the end of the day. We like being individuals. A lot of us played team sports in our youth and we’ve kind of transferred to golf because it’s an individual sport and we like that environment, and then you get thrown into the team environment. The week of the Ryder Cup there is a lot to do, they cram a lot of media in, dinners etc. and practice rounds take a lot longer, and there aren’t a lot of hours in the day. And if you’re somebody like Brooks who likes to chill out going into tournaments it’s difficult; at a Major Championship he might play 18 holes on Monday, nine holes Tuesday, nine holes Wednesday, and really not do a lot but at the Ryder Cup it’s very full on!”
- Team USA are 4/7 favourites with SBK to lift the trophy but Westwood does not believe these odds factor in the team element of the Ryder Cup enough:
“All the statistics that are used for compiling the odds take into consideration individual achievements. The world rankings are all based on individual achievements. But at the Ryder Cup you come together as a team so it’s completely different to what we do week in and week out. European teams seem to bond well and bond that little bit better (than the Americans). I always go into it not really thinking that either team is particularly the favourite. It’s a pretty level playing field and I think it’s just who holes the most putts at the right time, and generally just plays that last hole well when you need to under pressure; that’s who is going to come out on top at the end of the week.”
- Westwood also announced that his son, Sam, would be taking over caddying duties from his wife Helen, who caddied for him at the recent BMW PGA Championship:
“Sam’s doing the Ryder Cup, my son. Helen’s doing all the wives and partners things and Sam’s doing the caddying. Sam’s caddied a lot for me this year, at the Masters and other events in Europe like the Scottish Open. They share it between the two of them. Both know what to say to me, they don’t get involved in the yardage or picking clubs but they’re good on the psychology side of things. They just keep me in a good, nice, relaxed frame of mind which is even more important the week of the Ryder Cup.”
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Chanced.com
Optimove Expands its Leading CRM Marketing Offering to iGaming Sweepstakes Companies
The #1 CRM Marketing Solution for iGaming and Sports Betting expands its offering to supercharge personalization, contestant loyalty, and brand growth in the rapidly growing iGaming Sweepstakes sector. Secured The Money Factory, MyPrize, and Chanced.com as clients
Optimove, the #1 CRM Marketing Solution for the iGaming and Sports Betting sector, announced the expansion of its offering with a turnkey solution to support iGaming Sweepstakes operators. Optimove is the CRM marketing leader for Online Casinos, Sportsbooks, and Lottery. With this new offering, Optimove is announcing three new Sweepstakes clients: The Money Factory, MyPrize, and Chanced.com.
iGaming sweepstakes companies provide platforms for online contests and giveaways, offering contestants the chance to win prizes through various games and promotions. They facilitate engaging experiences and reward players for their participation.
Drawing on its expertise as the premier CRM Marketing Solution in the iGaming and Sports Betting industry, Optimove empowers Sweepstakes companies to enhance contestant experiences, cultivate loyalty, boost retention rates, and maximize player lifetime value through advanced AI-driven marketing campaigns that start with the player. Optimove is trusted by four out of the top five operators in the US, as per the 2024 EGR US Power Ranking.
Optimove’s CRM Marketing Solution empowers Sweepstakes companies with key capabilities:
- Advanced marketing AI: Providing AI-driven Insights, Creation, and Orchestration for better contestant understanding, streamlining content creation, and optimizing hundreds of multichannel campaigns seamlessly for enhanced personalized experiences across channels and touchpoints.
- Personalization of web and app experiences: Serving personalized content and product recommendations across all digital touchpoints with Opti-X, Optimove’s Digital Experience Platform (DXP), combining business rules with over 20 AI models.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-contestant view.
- Dynamic real-time marketing: Combining sophisticated modeling and rich historical data with the speed and relevancy of real-time data to create powerful segments and swiftly respond to contestants’ actions with personalized messages in real-time across all marketing channels.
- A continuous optimization loop: Leveraging Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.
“The iGaming sweepstakes sector is experiencing unprecedented growth and heightened competition, making it essential for companies to foster contestant loyalty and deliver highly personalized experiences,” said Tomer Imber, Senior Director of Sales at Optimove. “Drawing upon our extensive experience and expertise as the leading CRM Marketing Solution in iGaming and Sports Betting, we’re excited to introduce our solution to Sweepstakes operators which will bolster how sweepstakes operators engage with contestants, driving enhanced loyalty and maximizing lifetime value. We’re honored to welcome The Money Factory, MyPrizes, and Chanced.com as our inaugural clients in this domain.”
Gaming
Galaxsys Launches Cosmic Game Themes
The post Galaxsys Launches Cosmic Game Themes appeared first on European Gaming Industry News.
Blockchain
Rivalry Expands Crypto Native Experience With Token Launch in H2 2024, Web3 Product Enhancements
Blockchain-Based Product to Position Rivalry Within Fast-Growing Crypto Gambling Segment, Drive Product-Market Fit Among Digitally Native Bettors with Increased Functionality and User Experiences
Rivalry, the leading sportsbook and iGaming operator for Gen Z, revealed Rivalry Token, a native crypto token on the blockchain to add increased functionality, economics, and user experiences across the company’s product suite, continuing Rivalry’s track record of innovation in online betting. The launch of Rivalry Token, anticipated to arrive in H2 2024, represents one of several forthcoming initiatives to position Rivalry in the crypto gambling market and better serve its core audience of 30-and-under bettors.
“Online gambling is the latest web-based consumer category being increasingly disrupted by blockchain technologies with greater speed, access, and functionality than their legacy counterparts,” said Steven Salz, Co-Founder and CEO, Rivalry. “Tech-savvy bettors are leading a behavioral shift towards more experiential and crypto-enabled gambling experiences that are taking wallet share from incumbents at an accelerated rate.”
“Rivalry is well-positioned to access the growth opportunity in crypto with a proven product set, a brand entrenched in internet culture, and a captive audience of digitally native users that are driving this economic renaissance,” Salz added. “The launch of Rivalry Token, alongside a broader expansion into cryptocurrencies, strengthens our product-market fit among an under-30 audience and positions us competitively to capture a meaningful share of this fast-growing segment of the market.”
Rivalry Token will be integrated within Rivalry’s product suite – from sportsbook to casino and more – with built-in properties to enhance the customer experience from end-to-end. Users can earn tokens through site activity such as betting and referring friends, which can be used on Rivalry to boost odds, participate in jackpots, and more to be detailed in the future. Rivalry Token will also be available on several to-be-announced crypto exchange platforms, trading under $RVLRY.
Rivalry Token creates a new dynamic relationship between player and house where every sports wager and casino spin, win or lose, is rewarded with a decentralized asset that can accrue value alongside player activity on Rivalry. The company expects its token will drive a meaningful increase in player engagement, loyalty, and advocacy by establishing more positive economic alignment and enabling customers to actively participate in product success.
Rivalry has today launched a pre-farming campaign where users can begin accumulating an interim currency through site activity and eventually social media which will be converted into Rivalry Token during the token generation event in H2 2024. Additionally, tokens will be distributed to all Rivalry accounts based on historical activity, rewarding loyal customers and creating a substantial reactivation opportunity for churned users.
Rivalry will also soon be adding greater support for other cryptocurrencies on its platform, allowing users to more easily bet with Bitcoin, Ethereum, Dogecoin, and other major cryptocurrencies. This will enable Rivalry to access a fast-growing audience gambling with crypto that is estimated to account for up to one quarter of global betting handle.
Following the official launch, Rivalry Token will be available for players to use on Rivalry in all of the company’s active markets excluding Ontario and Australia.
The company will release more information about Rivalry Token throughout the coming months, including commercial partners, token economics, and more.
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