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Parimatch and Juventus Continue the Partnership, Tease New Campaigns in 2022
The global tech and betting brand continues its partnership with the Turin-based legendary football club and looks back at the successful year of prior cooperation.
Juventus Football Club, one of the world’s most famous teams, and Parimatch, the international tech, and betting brand, mark the first year of a successful partnership. As the new Serie A season 2021-2022 kicked off on August 21st, Juventus and Parimatch aim to create new exciting campaigns as part of the partnership deal.
“Our first year of partnership with Juventus was a tremendous success, and we can’t express how much fun and excitement working with this iconic team brought to Parimatch. Being a partner to a legendary club with over 120 years’ worth of history is an honor, and as our second year of mutual work begins, we can’t wait to launch several powerful campaigns together. I am sure Juventus fans will be as excited as we are, as Juventus and Parimatch are ready to create even bolder and more entertaining digital and offline experiences than before. Stay tuned!” – says Ivan Liashenko, CMO at Parimatch Tech.
One of the notable global campaigns launched in partnership between the legendary club and Parimatch brand aired this March when top Juventus players starred in an international video ad infused with Parimatch’s yellow electric impulses. The video was shot and produced in 2020 with strict adherence to COVID-related limitations, and proved to be a worthy and refreshing creative challenge both for the Juventus and Parimatch teams.
The TV spot featuring Juventus stars was shot by directors Andrei Copots and Macar Severin, representing Ukrainian production company Electric Sheep Film. The video campaign was a huge global success, engaging with millions of Juventus fans across the globe.
2021 was one of the most successful years for Parimatch brand in terms of new partnerships and deals. For instance, the tech company signed or prolonged the deals with six English Premier League clubs (Chelsea F.C., Everton F.C., Leicester City F.C., Southampton F.C., Aston Villa F.C., and Brighton & Hove Albion F.C.), securing a strong presence in the league and covering 30% of the in England’s top football championship.
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AI
SlotGPT Introduces Prompt-to-Production Slot Gaming Platform
SlotGPT announced the launch of its AI platform that enables players to create production-grade slot games from a single prompt. The platform has already generated nearly 27,000 slot games, and offers users a personalized and accessible way to generate and play their own unique slot games, both for free and real money.
SlotGPT allows players to generate 100% of a game on the platform, including styles, mechanics, visuals, and sound. Each game that passes through SlotGPT’s moderation layer is fully original, including bespoke music and audio produced using advanced generative sound and music engines. The platform has an exclusive pathway to launch games directly on Stake.com, the world’s largest online casino. It is the only platform creating fully launchable slot games on a top-tier global casino from AI prompts, granting creators exposure to millions of players.
SlotGPT’s is directly integrated with Stake.com through its own hub. This allows users to generate new games daily, explore multiple game categories, play their own creations, and discover games built by the wider community.
SlotGPT is also focusing resources on moderation tools and scaling up its staff of moderators to prevent explicit or inappropriate use of its platform. To date, around 20% of prompts were not generated in order to maintain the integrity of the platform,representing over 5,500 rejected prompts.
The platform dynamically selects from four different slot game types for each generation, ensuring variety and fairness. SlotGPT eliminates several friction points in producing playable slot games, including licensing complexity, technical safeguarding, and subscriptions, enabling true zero-experience creation.
The platform is already working with gaming providers, including 18 Gaming, 1 Ace Studios, and 1 Spin Interactive. Backed by gaming veterans, generative AI leaders, and major industry partners, SlotGPT is forging a new era for personalized casino gaming.
Users can begin creating their own playable slot games here.
About SlotGPT
SlotGPT is a gaming platform developed by a unique mix of software developers, generative AI leaders, and gaming veterans. SlotGPT brings ultimate customization to the player: the player simply imagines anything they want, and with a simple prompt, the power of advanced AI generates a one-of-a-kind gaming experience. This revolution is a first in the gaming industry, bringing the best of generative AI to insert new and creative elements to slots and online gaming. Backed by the biggest gaming companies in the industry, SlotGPT is set to change the online slot experience forever.
The post SlotGPT Introduces Prompt-to-Production Slot Gaming Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetWright
Leyton Orient fan lands £15k from BetWright Crossbar Challenge
A Leyton Orient fan took home £15,000 after winning the BetWright Bangers N’ Cash Crossbar Challenge at the BetWright Stadium on Saturday afternoon.
Orient fan Graham Pringle came out on top in the regular half-time competition during The O’s 1-1 League One draw with Cardiff City in East London over the weekend.
The BetWright Bangers N’ Cash Crossbar Challenge was launched at the beginning of the season with an initial prize pot of £3,000 available for anyone able to strike the crossbar from the edge of the D during the half-time break.
The prize pot increased by a further £1,000 with each passing home game as a number of Orient fans failed to strike the woodwork. However, Graham became the first supporter to buck that trend on Saturday afternoon as he launched into wild celebrations after hitting the crossbar to take home the five-figure sum.
Graham said: “You can’t describe the feeling of hitting the crossbar in front of the Leyton Orient fans. I said to my wife afterwards it’s probably the second best thing that’s ever happened in my life, after marrying her. It was unbelievable, a fantastic feeling.
“After missing my first attempt, I thought I’d hit my second one harder and right down the middle – I was over the moon. The buzz of being out here, irrespective of winning the money, was just brilliant.
“I thought I had nothing to lose, I’ve got three grandsons that all play football and I thought just for them I’ve got to do it – it makes them proud. With the money I’ll probably treat my kids to holidays or take them away, and upgrade my car!”
David Matthews, CEO of BetWright, said: “This is what football and Bangers N’ Cash are all about. Moments like this are what fans remember, and seeing a lifelong Orient supporter apply the Wright touch at the BetWright Stadium was unforgettable.
“We’re proud to play our part in creating experiences that stay with fans for a lifetime, and are delighted he’s going home with £15,000.”
Following Graham’s triumph, the BetWright Bangers N’ Cash Crossbar Challenge will restart at Orient’s next home match against Reading on January 17, with the prize fund starting back at £1,000.
As part of the competition, participating supporters are initially given one attempt to hit the crossbar. Should they miss that they are then offered the chance to pick one of three cards, two of which offer a consolation prize, with the other card providing a second attempt.
The post Leyton Orient fan lands £15k from BetWright Crossbar Challenge appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
SlotGPT Introduces Prompt-to-Production Slot Gaming Platform
SlotGPT announced the launch of its AI platform that enables players to create production-grade slot games from a single prompt. The platform has already generated nearly 27,000 slot games, and offers users a personalized and accessible way to generate and play their own unique slot games, both for free and real money.
SlotGPT allows players to generate 100% of a game on the platform, including styles, mechanics, visuals, and sound. Each game that passes through SlotGPT’s moderation layer is fully original, including bespoke music and audio produced using advanced generative sound and music engines. The platform has an exclusive pathway to launch games directly on Stake.com, the world’s largest online casino. It is the only platform creating fully launchable slot games on a top-tier global casino from AI prompts, granting creators exposure to millions of players.
SlotGPT’s is directly integrated with Stake.com through its own hub. This allows users to generate new games daily, explore multiple game categories, play their own creations, and discover games built by the wider community.
SlotGPT is also focusing resources on moderation tools and scaling up its staff of moderators to prevent explicit or inappropriate use of its platform. To date, around 20% of prompts were not generated in order to maintain the integrity of the platform,representing over 5,500 rejected prompts.
The platform dynamically selects from four different slot game types for each generation, ensuring variety and fairness. SlotGPT eliminates several friction points in producing playable slot games, including licensing complexity, technical safeguarding, and subscriptions, enabling true zero-experience creation.
The platform is already working with gaming providers, including 18 Gaming, 1 Ace Studios, and 1 Spin Interactive. Backed by gaming veterans, generative AI leaders, and major industry partners, SlotGPT is forging a new era for personalized casino gaming.
Users can begin creating their own playable slot games here.
About SlotGPT
SlotGPT is a gaming platform developed by a unique mix of software developers, generative AI leaders, and gaming veterans. SlotGPT brings ultimate customization to the player: the player simply imagines anything they want, and with a simple prompt, the power of advanced AI generates a one-of-a-kind gaming experience. This revolution is a first in the gaming industry, bringing the best of generative AI to insert new and creative elements to slots and online gaming. Backed by the biggest gaming companies in the industry, SlotGPT is set to change the online slot experience forever.
The post SlotGPT Introduces Prompt-to-Production Slot Gaming Platform appeared first on Americas iGaming & Sports Betting News.
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