Gaming Innovation Group (GiG), has strengthened its sales team and signalled its intent in the US with the hire of industry veteran, David Elmore as VP Sales for North America.

Elmore has been working at GLI, the regulatory laboratory, in New Jersey for 14 years, selling various solutions they offer, concentrating primarily on Testing, selling to Land-Based Casino groups, local tribes and working with the regulator in their delivery, most recently being the Global Sales and Development Manager.

At GiG, he will be responsible for contributing and delivering the commercial strategy across North America. This includes ensuring that GiG’s solutions and services are at the forefront of every platform tender in North America.

GiG has built upon its early success with Hard Rock in the US by recently signing challenger brand Playstar who intends to enter both NJ and Pennsylvania. GiG has also committed to delivering in regulated Ontario for some of its existing customers and believes Canada will be a key market in the coming years.

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Martin Collins, Director of Sales and Business Development at GiG, said: “I am delighted to welcome David to the team and for GiG to be able to leverage his extensive network and knowledge of the complex but very lucrative US market. GiG has a rich history in  delivering solutions and we believe our continued innovation across our product portfolio and market-leading services are incredibly relevant in the market and we are sure with David on board, we can accelerate growth in these markets.”

David Elmore, VP Sales North America, said: “I am honoured to join the GiG team.  I am eager to build on the solid foundation that has been developed over the last decade. GiG is perfectly positioned to partner with State and Tribal clients to digitally transform their gaming business and to create a unique customer experience. Success for GiG and our clients is based on integrity, loyalty, and long-term trust. These core values support the building of GiG’s presence in North America.”