Canada
WHO IS THE LEGAL U.S. SPORTS BETTOR? PROFILE EMERGES IN PICKSWISE.COM 1ST ANNUAL SURVEY OF U.S. SPORTS BETTORS
Football (professional and college) is still king but most bettors play multiple sports;
Newer bettors are younger and more diverse as legal sports betting gains traction;
Bettors do their homework, consume more content, hunger for insights and information;
Trust, ease of use drive choice of sportsbooks.
Not surprisingly, sports bettors in the U.S., predominantly men in their 30s and 40s, love to watch and wager on football, according to a new, comprehensive survey of U.S. sports bettors conducted by Beacon Research for Pickswise.com, a leading U.S. platform for free betting analysis and advice. The inaugural Pickswise.com Annual Sports Bettor Survey included 1,500 self-identified U.S. sports bettors of legal betting age residing in states with legal sports betting.
Football (both professional and college) ranked as the most frequent choice for wagering for most bettors (73%) with basketball as a close second (62%), and baseball, boxing, soccer and horse racing rounding out the second tier. Nearly one-quarter of respondents said they bet daily. Most say their average stake is between $50-$99. The sports bettors also indicate they are avid sports consumers, spending significant time on research and analysis, on pre- and post-game sports news, and watching games themselves.
This unique look into the burgeoning U.S. legal sports bettor revealed a number of behaviors reflecting a high level of investment and participation: most wager weekly, have more than one mobile sportsbook account, bet on several different sports, make use of many bet types, and say they are more likely to watch the games they’ve bet on. And, 97% of those surveyed said they are interested in research and analysis before they wager, with 80% trusting content from outlets that are not directly affiliated with a sports book.
Compared to the general U.S. adult population, U.S. sports bettors primarily skew male, white and affluent. And the survey reveals a new population of sports bettors who are younger and more diverse—both by race and by gender. People of color represent one-third of those who began wagering in the past year, compared to just a quarter of longer-term bettors. Similarly, three-in-ten new bettors are female, compared to 23% of longer-term bettors.
“As legal sports betting continues to expand here, a profile is emerging of highly engaged fans with an appetite for information, analysis and insights to inform their picks,” said Dan Pozner, Spotlight Sports Group’s VP of Content. “Based on the results of this first Pickswise.com Survey, three-quarters say they spend at least an hour each week on research before placing bets. We believe that as the legal betting market continues to grow, so too will the market for quality content that helps bettors, especially new ones, navigate their way through it smartly.”
Among the specific findings, U.S. sports bettors:
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Wager frequently
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70% say they bet at least weekly, and one-quarter bet daily
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61% place at least three bets per week, with nearly one-quarter placing five or more
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74% have multiple mobile sportsbook accounts; though, just 31% say they shop for the best odds before betting
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Do their homework
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97% are interested in research and analysis
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Nearly three-quarters spend at least an hour on research each week with 30% spending more than two hours
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81% conduct research before betting
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More than half trust their own research over tips from friends
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Watch a lot of games
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73% say they are more likely to stream or watch a game that they have bet on
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50% say they are more likely to watch additional sports news
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55% say they are more engaged with fantasy sports
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Are motivated by the challenge
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71% cite “winning money” as a major reason for betting
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61% say “for the thrill”
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51% cited the “challenge of picking winners”
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“Legalized betting is offering fans new opportunities to engage with the sports they enjoy, both before and after kickoff,” said Andrew Schwartz, Director at Beacon Research. “Eight-in-ten spend time researching most of their bets, three-quarters are more likely to watch games they’ve bet on, and half place live bets. As with the fantasy sports boom, we’re seeing the emergence of a more participatory way for fans to consume live sports.”
Respondents said they enjoy most types of bets. Spreads, over-unders, money line and parlays were all cited by more than 75% of those surveyed. The survey found that most bettors played fantasy sports, too, and, not surprisingly, DraftKings and FanDuel are the dominant betting platforms with 57% of respondents saying they have used DraftKings and 50% saying they have used FanDuel. BetMGM, Bet365 and FoxBet round out the top five most used sports books. Respondents said trust and ease of use, especially for financial transactions, were their top factors in choosing a sports book.
The legal sports betting market in the U.S. has boomed since the Supreme Court decision to repeal its prohibition in May 2018. Per the American Gaming Association, sports betting is now legal in 32 U.S. states. Operators are processing wagers in 22 states, with 10 others set to launch in the next few months and there is legislation pending in several others.
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Acquisitions/Merger
Petroglyph Development Group Completes Acquisition of Great Canadian Casino Vancouver
Petroglyph Development Group (PDG), a wholly owned corporation of Snuneymuxw First Nation, and Great Canadian Entertainment (Great Canadian) confirmed the successful closing of PDG’s acquisition of Great Canadian Casino Vancouver in Coquitlam, B.C. This transaction follows PDG’s recent acquisition of Chances Maple Ridge, marking another significant milestone in the Nation’s expanding portfolio of gaming and hospitality assets in British Columbia.
Snuneymuxw respectfully acknowledges the Kwikwetlem First Nation, on whose territory Great Canadian Casino Vancouver operates. The Nation looks forward to establishing a meaningful and lasting relationship with the Kwikwetlem people as PDG assumes stewardship of the property.
“The completion of this acquisition reflects the sustained effort and vision of Snuneymuxw people across generations. We are building an economy that is ours, one that funds our priorities, honours our responsibilities to neighbouring communities and creates opportunity for our people long into the future,” said Chief Michael Wyse, Xum’silum, Snuneymuxw First Nation.
Great Canadian Casino Vancouver is one of Metro Vancouver’s most established entertainment destinations, offering gaming, dining and live entertainment, including The Show Theatre.
“Building the Snuneymuxw economic portfolio is grounded in a vision of sustainable, self-determined growth and in the belief that meaningful economic development is built on strong Nation-to-Nation relationships. Operating on Kwikwetlem territory is a responsibility we take seriously, and we look forward to building a partnership that reflects that,” said Erralyn Joseph, President of PDG.
First announced on December 19, 2025, this is the fourth transaction completed between the two companies. With the addition of Great Canadian Casino Vancouver, PDG’s gaming portfolio now includes Casino Nanaimo, Elements Casino Victoria, and Chances Maple Ridge, establishing its position as the largest Indigenous-owned gaming operator by revenue in Canada.
“This transaction is another milestone in our ongoing collaboration with Petroglyph Development Group and the Snuneymuxw First Nation, and we’re grateful for another successful closing. With this representing our fourth completed transaction with PDG, it speaks to the trust and confidence we have built together. I’d like to thank everyone from our respective teams for their hard work, and I look forward to seeing the properties thrive under PDG’s leadership,” said Matt Anfinson, Chief Executive Officer of Great Canadian.
For PDG, the closing marks the latest step in a period of sustained and strategic growth.
“We are building a diversified, sustainable portfolio, while continuing to deliver real benefits for the communities where we operate. Great Canadian Casino Vancouver has long been an important part of the Coquitlam community, and that will not change,” said Ian Simpson, Yaatqumtun, Chief Executive Officer of PDG.
McMillan LLP acted as legal counsel to Great Canadian. McCarthy Tétrault LLP served as legal counsel, and KPMG Corporate Finance Inc. acted as financial advisor to PDG. The transaction has received all required regulatory approvals and all closing conditions have been satisfied.
The post Petroglyph Development Group Completes Acquisition of Great Canadian Casino Vancouver appeared first on Americas iGaming & Sports Betting News.
Canada
RESPWNED partners with LOTUS 8 to bring GIRLGAMER festival to Winnipeg in 2026
RESPWNED and LOTUS 8 have signed a partnership to launch the GIRLGAMER Winnipeg Festival in 2026, marking the GIRLGAMER Esports Festival brand’s expansion into Canada.
RESPWNED manages the GIRLGAMER Esports Festival brand, while LOTUS 8 is a Canada-based company focused on event development and partnerships. The companies said they will jointly develop and deliver the Winnipeg event, combining global esports IP management, event production, commercial partnerships, and local execution.
“This partnership represents an exciting milestone for GIRLGAMER as we continue to expand globally and bring our platform to new audiences,” said Tiago Fernandes, Managing Partner at RESPWNED. “Canada is a dynamic and fast-growing Esports market, and we are proud to collaborate with LOTUS 8 to deliver a meaningful and impactful event experience.”
Steven Vuong, representing LOTUS 8, added: “We are thrilled to partner with RESPWNED to bring the GIRLGAMER Festival to Canada. This collaboration reflects a shared vision of building inclusive, high-quality esports experiences while creating strong commercial and community value. Together, we are laying the foundation for a standout event in 2026.”
The GIRLGAMER Winnipeg Festival is planned as a family-oriented event with business networking, brand activations, and community programming, and is expected to include international and local talent. Additional details, including dates, venue, and participating partners, will be announced in the coming months.
The post RESPWNED partners with LOTUS 8 to bring GIRLGAMER festival to Winnipeg in 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canada
RESPWNED and LOTUS 8 to launch GIRLGAMER Winnipeg Festival in 2026
RESPWNED, the company that manages the GIRLGAMER Esports Festival brand, and LOTUS 8, a Canada-based company focused on event development and partnerships, today announced their partnership to the launch of the GIRLGAMER Winnipeg Festival.
The strategic partnership marks a significant step in expanding the GIRLGAMER Esports Festival brand into Canada.
This brings its globally recognized platform for competitive gaming, inclusivity, and industry engagement to a new market.
The GIRLGAMER Winnipeg Festival is envisioned as a family-oriented event, with business networking, brand activations, and community-driven experiences.
Under the terms of the agreement, RESPWNED and LOTUS 8 will work collaboratively to develop and deliver the event, combining their respective expertise in global esports IP management, event production, commercial partnerships, and local market execution.
“This partnership represents an exciting milestone for GIRLGAMER as we continue to expand globally and bring our platform to new audiences,” said Tiago Fernandes, Managing Partner at RESPWNED.
“Canada is a dynamic and fast-growing Esports market, and we are proud to collaborate with LOTUS 8 to deliver a meaningful and impactful event experience.”
Steven Vuong, representing LOTUS 8, added: “We are thrilled to partner with RESPWNED to bring the GIRLGAMER Festival to Canada.
This collaboration reflects a shared vision of building inclusive, high-quality esports experiences while creating strong commercial and community value.
Together, we are laying the foundation for a standout event in 2026.”
The GIRLGAMER Winnipeg Festival will feature a combination of international and local talent, brand partnerships, and programming designed to foster diversity, inclusion, and innovation within the gaming and esports ecosystem.
Further details, including dates, venue, and participating partners, will be announced in the coming months.
RESPWNED LTD
RESPWNED is a United Kingdom-based company specializing in esports IP management, event production, and industry consultancy.
The company manages the GIRLGAMER Esports Festival brand, a global platform dedicated to creating opportunities and visibility for women in gaming and esports.
LOTUS 8
LOTUS 8 is a Canada-based premier esports organization based in Winnipeg, Manitoba. Dedicated to building championship-calibre teams across North America, they are at the forefront of innovation in competitive gaming.
As pioneers in the industry, they have developed the Performance Mindset Mindfulness, a system designed to support mental health in esports.
This holistic approach blends mental wellness practices, meditation, nutrition, fitness, and proper sleep hygiene into their competitive strategy.
The post RESPWNED and LOTUS 8 to launch GIRLGAMER Winnipeg Festival in 2026 appeared first on Americas iGaming & Sports Betting News.
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