Connect with us
MARE BALTICUM Gaming & TECH Summit 2024

Canada

WHO IS THE LEGAL U.S. SPORTS BETTOR? PROFILE EMERGES IN PICKSWISE.COM 1ST ANNUAL SURVEY OF U.S. SPORTS BETTORS

Published

on

 

Football (professional and college) is still king but most bettors play multiple sports;

Newer bettors are younger and more diverse as legal sports betting gains traction;

Bettors do their homework, consume more content, hunger for insights and information;

Trust, ease of use drive choice of sportsbooks.  

Advertisement

Not surprisingly, sports bettors in the U.S., predominantly men in their 30s and 40s, love to watch and wager on football, according to a new, comprehensive survey of U.S. sports bettors conducted by Beacon Research for Pickswise.com, a leading U.S. platform for free betting analysis and advice. The inaugural Pickswise.com Annual Sports Bettor Survey included 1,500 self-identified U.S. sports bettors of legal betting age residing in states with legal sports betting.

Football (both professional and college) ranked as the most frequent choice for wagering for most bettors (73%) with basketball as a close second (62%), and baseball, boxing, soccer and horse racing rounding out the second tier. Nearly one-quarter of respondents said they bet daily. Most say their average stake is between $50-$99. The sports bettors also indicate they are avid sports consumers, spending significant time on research and analysis, on pre- and post-game sports news, and watching games themselves.

This unique look into the burgeoning U.S. legal sports bettor revealed a number of behaviors reflecting a high level of investment and participation: most wager weekly, have more than one mobile sportsbook account, bet on several different sports, make use of many bet types, and say they are more likely to watch the games they’ve bet on. And, 97% of those surveyed said they are interested in research and analysis before they wager, with 80% trusting content from outlets that are not directly affiliated with a sports book.

Compared to the general U.S. adult population, U.S. sports bettors primarily skew male, white and affluent. And the survey reveals a new population of sports bettors who are younger and more diverse—both by race and by gender. People of color represent one-third of those who began wagering in the past year, compared to just a quarter of longer-term bettors. Similarly, three-in-ten new bettors are female, compared to 23% of longer-term bettors.

“As legal sports betting continues to expand here, a profile is emerging of highly engaged fans with an appetite for information, analysis and insights to inform their picks,” said Dan Pozner, Spotlight Sports Group’s VP of Content. “Based on the results of this first Pickswise.com Survey, three-quarters say they spend at least an hour each week on research before placing bets. We believe that as the legal betting market continues to grow, so too will the market for quality content that helps bettors, especially new ones, navigate their way through it smartly.”

Advertisement

Among the specific findings, U.S. sports bettors:

  • Wager frequently

    • 70% say they bet at least weekly, and one-quarter bet daily

    • 61% place at least three bets per week, with nearly one-quarter placing five or more

    • 74% have multiple mobile sportsbook accounts; though, just 31% say they shop for the best odds before betting

  • Do their homework

    • 97% are interested in research and analysis

    • Nearly three-quarters spend at least an hour on research each week with 30% spending more than two hours

    • 81% conduct research before betting

    • More than half trust their own research over tips from friends

  • Watch a lot of games

    • 73% say they are more likely to stream or watch a game that they have bet on

    • 50% say they are more likely to watch additional sports news

    • 55% say they are more engaged with fantasy sports

  • Are motivated by the challenge

    • 71% cite “winning money” as a major reason for betting

    • 61% say “for the thrill”

    • 51% cited the “challenge of picking winners”

“Legalized betting is offering fans new opportunities to engage with the sports they enjoy, both before and after kickoff,” said Andrew Schwartz, Director at Beacon Research. “Eight-in-ten spend time researching most of their bets, three-quarters are more likely to watch games they’ve bet on, and half place live bets. As with the fantasy sports boom, we’re seeing the emergence of a more participatory way for fans to consume live sports.”

Respondents said they enjoy most types of bets. Spreads, over-unders, money line and parlays were all cited by more than 75% of those surveyed. The survey found that most bettors played fantasy sports, too, and, not surprisingly, DraftKings and FanDuel are the dominant betting platforms with 57% of respondents saying they have used DraftKings and 50% saying they have used FanDuel. BetMGM, Bet365 and FoxBet round out the top five most used sports books. Respondents said trust and ease of use, especially for financial transactions, were their top factors in choosing a sports book.

The legal sports betting market in the U.S. has boomed since the Supreme Court decision to repeal its prohibition in May 2018. Per the American Gaming Association, sports betting is now legal in 32 U.S. states. Operators are processing wagers in 22 states, with 10 others set to launch in the next few months and there is legislation pending in several others.

Powered by WPeMatico

Advertisement
Continue Reading
Advertisement

AGCO

AGCO Requires Ontario Gaming Operators to Stop Offering WBA Bets Due to Integrity Concerns

Published

on

agco-requires-ontario-gaming-operators-to-stop-offering-wba-bets-due-to-integrity-concerns

 

The Alcohol and Gaming Commission of Ontario (AGCO) has mandated all Ontario-registered sportsbook operators to halt offering and accepting wagers on World Boxing Association (WBA) events immediately. This measure is being taken to protect the Ontario betting public following concerns that WBA-sanctioned boxing matches are not adequately being safeguarded against match-fixing and insider betting.

Since December 2023, the AGCO has been conducting a comprehensive review of suspicious wagering activity on a WBA-sanctioned title fight between Yoenis Tellez and Livan Navarro that was held in Orlando, Florida. Suspicious betting patterns on the bout lasting over 5.5 rounds were reported to the AGCO by two registered independent integrity monitors and detected in Ontario by a registered igaming operator. Media reports also alleged that Tellez’s Manager placed $110,000 on the match lasting longer than 5.5 rounds at a Florida casino. The bout ended with Tellez knocking out Navarro in the 10th round.

Following an intensive review that included outreach to the WBA, Ontario-registered gaming operators, independent integrity monitors, and regulators in other jurisdictions, the AGCO has concluded that bets related to WBA events do not currently meet the Registrar’s Standards for Internet Gaming.

The AGCO requires all Ontario-registered gaming operators to ensure the sport betting products they offer are on events that are effectively supervised by a sport governing body. At a minimum, the sport governing body must have and enforce codes of conduct that prohibit betting by insiders.

Advertisement

Registered gaming operators were unable to demonstrate to the AGCO that the WBA prohibits betting from insiders, which could include an athlete’s coaches, managers, handlers, athletic trainers, medical professionals, or others with access to non-public information. Further, registered gaming operators were unable to demonstrate that the WBA took any action to investigate or enforce the allegations of potential match-fixing and insider wagering.

The AGCO has indicated to registered operators that in order for WBA betting products to be reinstated in Ontario, operators must demonstrate that the WBA effectively supervises its events, thus bringing them into compliance with the Registrar’s Standards. In December 2022, the AGCO required gaming operators to stop offering bets on UFC events for similar issues related to insider betting safeguards. Within a month, UFC amended its policies and implemented new protocols that allowed the AGCO to reinstate betting on UFC events in the province.

“Ontarians who wish to bet on sporting events need to be confident that those events are fairly run, and that clear integrity safeguards are in place and enforced by an effective sport governing body. Knowing the popularity of boxing in Ontario, we look forward to reinstating betting on WBA events once appropriate safeguards against possible match-fixing and insider betting have been confirmed,” Dr. Karin Schnarr, Registrar and CEO of AGCO, said.

Continue Reading

Andrew Cochrane Chief Business Officer of GiG

GiG increases Ontario market presence, powering the launch of Casino Time

Published

on

gig-increases-ontario-market-presence,-powering-the-launch-of-casino-time

 

Gaming Innovation Group Inc. (GiG), has announced the launch of Casino Time, powered by its award winning iGaming platform and pioneering real-time rules engine LogicX, with revolutionary sportsbook, SportX soon to follow, to further extend its footprint in the regulated Canadian province of Ontario.

The launch of Casino Time carries extra significance, marking only the second time that on-demand, regulated online Bingo has been made available in Ontario. The new Bingo product vertical, launched alongside a strong Casino offering, will be boosted by GiG’s new sportsbook, SportX, as part of a planned release later this year.

GiG has focused its solutions on driving exponential growth in revenue for operators with its highly scalable iGaming platform, offering localised third party content and leading suppliers for the Ontarian market. GiGs peerless gamification layer creates an optimised and immersive casino experience tailored to regional preferences, swelling client retention and player engagement.

Canadian owned and operated, Casino Time is a joint venture amongst leading retail operators in Ontario’s Charitable Gaming sector, delivering Bingo, Slots and Live Dealer Casino Games. Promising a personalised service and community experience, Casino Time is continuing its long-standing partnership with local charities, introducing its joint fundraising model into the iGaming space for the first time.

Advertisement

Now coming towards the end of its second year of licensed operations, Ontario has emerged as one of the largest iGaming markets in North America, second only to New Jersey according to data supplied by Vixio. The first and as yet only Canadian province to launch a regulated market, Ontario boasts more than 1.6 million active player accounts spread over 40 plus operators, generating €1.3 billion in Gross Gaming Revenue (GGR) in its first year of trading, with this data supplied by iGaming Ontario.

Andrew Cochrane, Chief Business Officer of GiG, said: GiG continues to set the pace with a strong cadence of brand launches in 2024, and I’m pleased that when operators are seeking platform solutions in regulated markets, GiG is leading the pack. Our partnership with Casino Time, will help deliver something new and exciting to the Ontarian market, and further helps to demonstrate the flexibility of our solutions, adapting to match the regional aspirations of our partners to deliver growth.

D’Arcy Stuart, CEO of Casino Time, said: “We are thrilled to partner with GiG as the core technology provider of our iGaming platform. Their powerful suite of player engagement tools, as well as diverse content and regulatory integrations, underpin our ability to serve and delight our player community. Our hybrid online and offline customer network, as well as unique bingo offerings, will drive exciting opportunities as the platform and the marketplace continues to grow.”

Continue Reading

Bragg Gaming Group

Bragg Gaming Announces Resignation of Chief Financial Officer

Published

on

bragg-gaming-announces-resignation-of-chief-financial-officer

 

Bragg Gaming Group Inc., a global B2B gaming technology and content provider, announced that Chief Financial Officer (CFO), Ronen Kannor, has notified Bragg’s board of directors (Board) that he will resign from his position to pursue other career opportunities, effective June 3, 2024. The Company confirms that the search for a replacement CFO has commenced.

Matevž Mazij, Chief Executive Officer and Chair of the Board, commented: “We thank Ronen for his dedication and commitment to Bragg over the past four years and for his unwavering service as a pivotal member of the leadership team.

“During his tenure as CFO, the Company has undergone huge positive transformation including being uplisted to the Toronto Stock Exchange, dual listed on the NASDAQ and successfully completing two acquisitions, all while reporting consecutive years of revenue, gross profit and adjusted EBITDA growth. We wish Ronen all the very best in his future endeavors.”

Ronen Kannor commented: “It has been an honor to be part of the Bragg team which has successfully navigated many challenges and continued to deliver consistent growth over the past four years. I thank the Board for their support throughout my time with Bragg, and I am now fully focused on ensuring a smooth handover to my successor.

Advertisement

“Special thanks goes to my finance team, who work tirelessly to deliver the positive change and financial growth that the Company continues to achieve. I wish them and all of my colleagues continued success with Bragg now and in the future.”

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania