eSports
Galaxy Racer signs benjyfishy’s mother, Anne ‘mamabenjyfishy’ Fish, as a new content creator
The signing makes mamabenjyfishy the first-ever mother of a professional gamer to be signed under a major esports organisation
Galaxy Racer (GXR), the biggest esports, gaming and lifestyle organisation, headquartered in Dubai, with market presence in the Middle East, North Africa, South-East Asia, Europe and South Asia, has signed renowned professional Fortnite player, Benjy ‘benjyfishy’ Fish’s mother, Anne ‘mamabenjyfishy’ FIsh, as a new content creator.
The signing comes after an informal agreement with mamabenjyfishy and Galaxy Racer while competing at Galaxy Racer’s most recent Fortnite Tournament, the Aubameyang Cup, where it was agreed if Anne placed in the Top 50, the esports organisation would offer her an official content creator contract.
As an official Galaxy Racer content creator, mamabenjyfishy will be streaming Fortnite, producing educational and entertaining YouTube content as well as playing in competitive Fortnite tournaments. She also hopes to keep improving her skills and master Fortnite as well as being seen as a positive role model in the esports community and to help encourage more inclusivity.
Both parties share a joint passion for nurturing greater inclusivity within gaming and esports as a whole, with Galaxy Racer one of the only major esports organisations supporting competitive female esports rosters. Galaxy Racer is also the organiser in Dubai for the GIRLGAMER Esports Festival – the first and only ‘Esports Festival’ to celebrate women’s competitiveness in video games.
With an impressive online presence and reach of over 900k followers worldwide as a competitive gamer and content creator, the supermum is also manager to her professional Fortnite gamer son, Benjy ‘benjyfishy’ Fish.
Anne has also stepped into roles as an esports mentor, advising players on the administrative side of going professional and advising on how to manage their gaming with other commitments in their lives. She is also an advisor at COPE (Coalition of Parents in Esports), where she seeks to help educate parents about esports and how their children gain transferable skills from gaming, which can be used in various industries and sectors.
Galaxy Racer was launched in 2019 and has already become one of the biggest esports organisations globally. Alongside its esports teams, managing tournaments, lifestyle merchandising and even a record label, Galaxy Racer also boasts some of the biggest content creators in the MENA and Asia regions.
Carrying over 80 content creators with a reach of over 330 million followers and over 2 billion monthly views across all platforms, Anne ‘mamabenjyfishy’ Fish joins an impressive roster of content creators at Galaxy Racer. This includes some of the biggest YouTube channels with over two billion views including Abo Flah, the biggest and fastest-growing gaming channel in the Arab speaking world.
Anne ‘mamabenjyfishy’ Fish commented:“I am excited to be the newest addition to the Galaxy Racer content creator team. Being a mum and manager of a professional gamer, I hope my knowledge and experience will help educate players and other parents about the positive aspects of esports.”
“As the first-ever mum of a professional gamer to be signed under an esports organisation, I hope this encourages more inclusivity within the esports industry, highlighting all the positive aspects of gaming as well as encouraging other parents to discover the game for themselves!”
Galaxy Racer CEO, Paul Roy commented: “We are thrilled to announce mamabenjyfishy as the newest addition to Galaxy Racer’s constantly growing content creator team. We have already onboarded some of the biggest content creators globally and are excited to sign the first-ever mother of a professional gamer.
“Having proved her Fortnite skills at our recent tournament, The Aubameyang Cup, her years of experience in the industry, including managing benjyfishy, and a shared passion for nurturing greater inclusivity within gaming and esports, we are proud to welcome Anne into the Galaxy Racer family.”
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Brazil
Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília
Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”
During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.
He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.
Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.
“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.
The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.
eSports
Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026
Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.
After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.
AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT
For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.
The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.
Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.
“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.
PERFORMANCE AND RESPONSIBILITY
The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.
Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.
“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.
The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Belgium
Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp
Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.
Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.
A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.
Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.
The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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