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Work.Live.Play.: a more flexible, engaging and dynamic way of working in SKS365
The Group officially formalizes the new working initiative built in the last 2 years, based on these three pillars
It has been 18 months since the world suddenly found itself facing a dramatic health emergency, that has inevitably revolutionized everyday life. Among the biggest changes that this pandemic has brought with it, is certainly the value of time and the importance of the personal and individual sphere beyond one’s role or job position.
This means for companies that the quality of life of employees has become a competitive asset and a key parameter for reviewing productivity based on people’s satisfaction and safety. This represents the core of the project that today is officially launched within the SKS365 Group offices: Work.Live.Play.
It is a more flexible working model that the company has been developing in the last two years and that the pandemic has further boosted. Work.Live.Play. is not just a choice of the place where to work. Its strength and innovation lie in the personalization of the working routine on the basis of a balance between the needs and requirements of each employee and the function and role he covers within the organization. Work.Live.Play. is a dynamic model that evolves over time, thanks to a constant collection of feedback from employees.
“There are different working routines in SKS365 – says Brian Dean, Chief People Officer of the Group – 100% remotely, 100% from the office, or a mix between the office and remote working. It is a method of differentiation within the company: a more flexible, engaging and dynamic way of working focused on the needs of each individual employee, taking into account wellbeing and safety, allowing people to create a more personal way of working while remaining productive in their roles. Furthermore – continues Dean – it allows us to plan and reorganize office spaces and additional technological requirements for a better work experience.”
No changes to hours per week, no adjustments to salaries, annual leaves and holidays or, least of all of the allowances. “No obstacles – specifies Dean –for people’s careers, no one will be penalized or left behind if he decides to work 100% remotely. We want to encourage people to feel free from outdated bonds and anachronistic dynamics that add nothing to individual productivity or performance. In our internal interviews with the managers and the HR team, we even gave green light to work from abroad or to spend the whole summer with the family, even for those who have decided on 100% office mode. In short, it is not the presence or physical attendance that we are interested in nourishing, but the moral aspect, the motivation and commitment of our employees: this is what we have always been aiming for. We are deeply convinced that a winning approach is based on finding the right balance between work, psychophysical wellbeing and free time. Employee satisfaction and wellbeing lead to higher employee productivity, especially in these times of uncertainty.”
“At SKS365 key to our work is customer service and a result oriented working culture – says Alexander Martin, CEO of SKS365 – that requires clear goals, active communication and a high degree of self-discipline and proactiveness by all staff. Driven by the global pandemic, we accelerated our flexible working model which has clearly proven to be successful. Across the group we realized higher productivity and better results. The future is clearly a hybrid model depending on roles, functional activities, and benefits of physical collaboration. While many tasks can be done effective remotely, including collaboration given modern tools, coming together for physical meetings grows togetherness and drives Live and Play with colleagues.”
The Group currently has employees, located in four offices: Serbia, Malta, Austria and Italy. 20 nationalities coexist under SKS365 corporate brand. WLP model ensures alignment with employment law under each jurisdiction of the four countries and adaptions of provided allowances & benefits. The new working model is perfectly aligned to the company culture book launched in 2019 in which it is stated that diversity and inclusion are the key pillars of its corporate identity.
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This December, Tom Horn Gaming invites players to the snowy mountain peaks in its new release, Santa Yetti, a playful holiday adventure where the jolly king of the mountains swaps his sleigh for snow boots to deliver frosty fortunes and festive fun.
Santa Yetti brings a flurry of excitement to the reels with Expanding Wilds, Multipliers, Respins, and the Respin Booster feature.
The Snowman is a Wild symbol. When it lands on any of the three reels, it expands and triggers a single respin. During the respin, seven win lines transform into twenty-seven ways to win, piling up prizes like Christmas presents. When all three reels are fully stacked with the same symbol, the total win is multiplied by ten, creating a snowstorm of rewards.
Players can also activate the Respin Booster, which increases their total bet by 1.5x and boosts the chance of triggering a respin by 300%. The feature remains active until manually switched off, giving players full control over their gameplay. For those feeling extra lucky, the Star Gamble Ladder appears after every base game win, allowing them to gamble their winnings by guessing the next star’s colour – pink or blue. Each correct guess doubles the prize and pushes the player up one level. The Golden Star can randomly appear at levels two to five to double the win instantly, no guess required.
“Santa Yeti brings together everything players love about Tom Horn games – fun, engaging mechanics, and a great story to match. It’s festive, it’s fresh, and it’s packed with features that keep the excitement rolling. We wanted to end the year on a high note, and Santa Yetti does exactly that with humour, charm, and plenty of win potential,” said Ondrej Lapides, CEO at Tom Horn Gaming.
Blending simple yet fast-paced gameplay with dynamic mechanics, Santa Yetti offers short, mobile-optimised sessions that are sure to delight both casual spinners and seasoned players. Its engaging format and rewarding features make it a perfect choice for operators looking to boost engagement during the high-traffic festive season. With its playful theme, quirky light-hearted style, and generous win potential, Santa Yetti is set to make this Christmas truly santastic.
The post Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti appeared first on European Gaming Industry News.
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Emily Tofield has been the appointed as the new Chief Executive Officer of Ygam, the UK’s leading charity dedicated to preventing gaming and gambling harms among children and young people. She will officially join the charity on the 6 January 2026.
Emily joins the charity following a 20-year career in leadership roles across UK government, local government, higher education and research, the media, and the not-for-profit sector. Her previous roles include posts in the Cabinet Office, the Ministry of Justice, the Department for Environment, Food & Rural Affairs, the University of Sussex, and at the City of London Corporation. With a distinguished breadth of expertise in strategic communications, she is recognised as a leading adviser across strategy, corporate affairs, reputation, marketing, policy, and fundraising.
Emily is an experienced non-executive, currently serving on the board of the Kent homelessness charity, Porchlight. She is Chair Designate of the Girls’ Learning Trust (GLT), the largest all-girls state multi-academy trust in the UK and was recently appointed to the Board of the British Dietetic Association (BDA).
Mike Wojcik, Chair of Ygam, said: “I’m delighted to welcome Emily to Ygam following a highly competitive recruitment process. Her depth of experience and proven leadership across stakeholder and political engagement, and social impact, will be instrumental as we enter our next strategic cycle. Emily joins an exceptionally strong leadership team, and this appointment marks an important new chapter for Ygam as we continue to strengthen our position as a trusted expert voice and sector leader dedicated to preventing gaming, gambling, and digital harms among young people.”
Emily Tofield, Incoming Chief Executive of Ygam, said: “Ygam has reached record numbers of young people as part of its critical mission to protect children and young people from gaming and gambling harms and to help safeguard their digital futures. As a passionate advocate for the benefits of prevention, it is a huge privilege to take on the role of Chief Executive of such a respected national education and prevention charity whose work already makes a difference to so many. High-quality, inclusive, evidence-based, preventative education around gaming and gambling harms remains as important today as when Ygam was founded, and I’m looking forward to working with the impressive Ygam team to further grow its reach, partnerships and impact in the years ahead.”
The post Ygam appoints Emily Tofield as new Chief Executive appeared first on European Gaming Industry News.
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- bet-at-home integrates ZEAL Instant Games titles into its German website
- First selection of ZEAL slots now available
- Partnership boosts reach, portfolio strength, and growth for both companies
ZEAL Instant Games, a brand of the ZEAL Group and a provider of online games, announces a new strategic partnership with online gaming operator bet-at-home. As part of the collaboration, bet-at-home seamlessly integrates the growing portfolio of ZEAL slots into its website. The first titles are already available to customers on bet-at-home.de.
Stronger together: Premium content meets established brand presence
Both partners stand to benefit from the collaboration: While bet-at-home expands its portfolio offering with ZEAL titles – enhancing its appeal and reach within the online games segment – ZEAL Instant Games gains another prominent partner whose market presence accelerates the brand’s dynamic growth and enables access to a broader user base.
In addition to best-selling ZEAL titles such as “The Bookmaker”, “Crime Scene”, “Vegas Blaze“, and other premium slots, the portfolio will continue to grow steadily in the coming months.
Shared perspectives
“Our mission is to make innovative, high-quality games accessible to the widest possible audience,” says Alex Green, Vice President Games at ZEAL. “With bet-at-home, we are gaining a partner that has held a strong position in the market for many years. This collaboration opens up new opportunities for expanding our reach and underscores the enormous potential of our growing games portfolio.”
From bet-at-home’s side: “We are delighted to have ZEAL Instant Games as a partner known for quality, creativity, and reliable performance,” says Claus Retschitzegger, CEO, bet-at-home. “The new ZEAL titles are a great addition to our offering and provide our customers with exciting and varied gaming experiences. This partnership is an important element of our growth strategy.”
The post ZEAL and bet-at-home launch joint gaming initiative appeared first on European Gaming Industry News.
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