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Work.Live.Play.: a more flexible, engaging and dynamic way of working in SKS365
The Group officially formalizes the new working initiative built in the last 2 years, based on these three pillars
It has been 18 months since the world suddenly found itself facing a dramatic health emergency, that has inevitably revolutionized everyday life. Among the biggest changes that this pandemic has brought with it, is certainly the value of time and the importance of the personal and individual sphere beyond one’s role or job position.
This means for companies that the quality of life of employees has become a competitive asset and a key parameter for reviewing productivity based on people’s satisfaction and safety. This represents the core of the project that today is officially launched within the SKS365 Group offices: Work.Live.Play.
It is a more flexible working model that the company has been developing in the last two years and that the pandemic has further boosted. Work.Live.Play. is not just a choice of the place where to work. Its strength and innovation lie in the personalization of the working routine on the basis of a balance between the needs and requirements of each employee and the function and role he covers within the organization. Work.Live.Play. is a dynamic model that evolves over time, thanks to a constant collection of feedback from employees.
“There are different working routines in SKS365 – says Brian Dean, Chief People Officer of the Group – 100% remotely, 100% from the office, or a mix between the office and remote working. It is a method of differentiation within the company: a more flexible, engaging and dynamic way of working focused on the needs of each individual employee, taking into account wellbeing and safety, allowing people to create a more personal way of working while remaining productive in their roles. Furthermore – continues Dean – it allows us to plan and reorganize office spaces and additional technological requirements for a better work experience.”
No changes to hours per week, no adjustments to salaries, annual leaves and holidays or, least of all of the allowances. “No obstacles – specifies Dean –for people’s careers, no one will be penalized or left behind if he decides to work 100% remotely. We want to encourage people to feel free from outdated bonds and anachronistic dynamics that add nothing to individual productivity or performance. In our internal interviews with the managers and the HR team, we even gave green light to work from abroad or to spend the whole summer with the family, even for those who have decided on 100% office mode. In short, it is not the presence or physical attendance that we are interested in nourishing, but the moral aspect, the motivation and commitment of our employees: this is what we have always been aiming for. We are deeply convinced that a winning approach is based on finding the right balance between work, psychophysical wellbeing and free time. Employee satisfaction and wellbeing lead to higher employee productivity, especially in these times of uncertainty.”
“At SKS365 key to our work is customer service and a result oriented working culture – says Alexander Martin, CEO of SKS365 – that requires clear goals, active communication and a high degree of self-discipline and proactiveness by all staff. Driven by the global pandemic, we accelerated our flexible working model which has clearly proven to be successful. Across the group we realized higher productivity and better results. The future is clearly a hybrid model depending on roles, functional activities, and benefits of physical collaboration. While many tasks can be done effective remotely, including collaboration given modern tools, coming together for physical meetings grows togetherness and drives Live and Play with colleagues.”
The Group currently has employees, located in four offices: Serbia, Malta, Austria and Italy. 20 nationalities coexist under SKS365 corporate brand. WLP model ensures alignment with employment law under each jurisdiction of the four countries and adaptions of provided allowances & benefits. The new working model is perfectly aligned to the company culture book launched in 2019 in which it is stated that diversity and inclusion are the key pillars of its corporate identity.
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GR8 Tech has been awarded Best Platform Provider 2026 at the SiGMA Eurasia Awards, reaffirming its position as a leading technology partner for casino and sportsbook operators worldwide.
The recognition highlights the company’s ability to deliver a stable, high-performance platform that enables rapid market entry and seamless scalability across regulated and emerging markets.
The award reflects GR8 Tech’s Platform for Champions philosophy—a full-stack iGaming platform engineered for speed, flexibility, and reliability under peak operational loads. Designed to support both casino and sportsbook businesses, the platform allows operators to configure, localize, and scale efficiently while maintaining consistent performance across jurisdictions.
A key driver behind the win is GR8 Tech’s recently launched Crypto Turnkey solution, which combines a comprehensive sportsbook and casino offering with native multi-wallet functionality. This solution enables operators to enter crypto-friendly markets faster, streamline payments, and offer modern betting experiences tailored to evolving player preferences.
Commenting on the achievement, Sergey Ghazaryan, Chief Revenue Officer at GR8 Tech, said:
“Awards are meaningful when they reflect real-world performance. This recognition confirms that operators can rely on our platform when entering new markets and scaling under pressure. The Platform for Champions is built to perform when it matters most, and we’ll continue delivering the competitive advantages our partners need to succeed locally and globally.”
The Best Platform Provider 2026 title follows GR8 Tech’s recent accolade as Best Software Supplier of the Year at the European iGaming Awards, further cementing the company’s reputation as a top-tier iGaming technology provider.
With a focus on rapid integration, smart localization, and long-term scalability, GR8 Tech continues to set new benchmarks for platform performance and innovation in the global iGaming industry. Operators looking to launch faster and scale with confidence can explore GR8 Tech’s award-winning Platform for Champions through personalized demos and consultations.
The post GR8 Tech Named Best Platform Provider 2026 at SiGMA Eurasia Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand sponsorship Brazil
Esportes da Sorte Becomes Official Sponsor of Brazil’s Biggest Carnival Celebrations in 2026
Esportes da Sorte, one of Brazil’s leading iGaming brands, has announced a major nationwide sponsorship for Carnival 2026, securing an official presence at the country’s most iconic and culturally significant celebrations.
The initiative marks one of the most extensive Carnival activation projects ever undertaken by a gaming company in Brazil.
For Carnival 2026, Esportes da Sorte will serve as an official sponsor in seven Brazilian capitals: Recife, Salvador, Rio de Janeiro, São Paulo, Belo Horizonte, Natal, and Maceió. In addition, the brand will have a strong presence in Olinda, a city internationally recognized for its cultural heritage, along with targeted activations in Caicó (Rio Grande do Norte), a key production hub for the company’s promotional materials.
This nationwide project reflects Esportes da Sorte’s long-term commitment to Brazilian popular culture and its continued investment in community-based celebrations across multiple regions. The 2026 Carnival strategy has been developed city by city, embracing the diversity of Carnival expressions—from traditional street blocos and electric trios to large-scale urban stages—while adapting visual identity, messaging, and experiences to local traditions and cultural narratives.
Darwin Filho, CEO of Esportes Gaming Brasil, emphasized the cultural importance of the initiative:
“Carnival is part of Brazil’s identity and has always been part of Esportes da Sorte’s journey. Being present at the country’s main Carnival celebrations reinforces our long-term commitment to Brazilian culture, to the cities, and to the people who bring this festival to life in the streets.”
Marcela Campos, Vice President of Esportes Gaming Brasil, highlighted the localized approach behind the project: “Our Carnival strategy was carefully designed for each city, respecting its unique traditions and cultural characteristics. The goal is to create authentic experiences for Carnival-goers and integrate the brand organically into each celebration—whether through blocos, electric trios, or major urban hubs.”
Beyond on-the-ground activations, Esportes da Sorte’s Carnival 2026 campaign includes a comprehensive media and engagement strategy. The initiative will feature coordinated activations across television, radio, out-of-home advertising, and a national public relations campaign before, during, and after Carnival. Content creation and influencer partnerships will further amplify reach, capturing behind-the-scenes moments and authentic Carnival experiences across multiple locations.
Following its presence in more than 100 blocos and street parties during Carnival 2025, Esportes da Sorte is significantly expanding its footprint for 2026. The nationwide sponsorship solidifies the brand’s leadership role at Brazil’s largest cultural event and strengthens its positioning at the intersection of entertainment, culture, and gaming.
The post Esportes da Sorte Becomes Official Sponsor of Brazil’s Biggest Carnival Celebrations in 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Tuesday 10th February 2026: Leading Brazilian iGaming company Esportes da Sorte will deliver one of the most extensive Carnival activations in the industry for Carnival 2026, with an official presence at the country’s most iconic and emblematic celebrations.
The brand will serve as the official sponsor of festivities in seven Brazilian capitals — Recife, Salvador, Rio de Janeiro, São Paulo, Belo Horizonte, Natal and Maceió — as well as having a strong presence in Olinda, a city of major cultural significance. The national project will also include special activations in Caicó (RN), a key production hub for the brand’s promotional merchandise.
This initiative reflects Esportes da Sorte’s continued investment in Brazilian popular culture, built over several years across different regions of the country. In 2026, this positioning takes shape through a structured national project that embraces the diversity of Carnival formats — from traditional street blocos to electric trios and major urban stages — with visual identity and activations designed city by city, respecting local symbols, aesthetics and narratives.
“Carnival is part of Brazil’s cultural identity and also part of Esportes da Sorte’s journey. Being present at the country’s main Carnival celebrations is a strategic choice that reinforces our long-term commitment to popular culture, to the cities, and to the people who live this festival in the streets,” said Darwin Filho, CEO of Esportes Gaming Brasil.
“Our Carnival project was designed city by city, respecting the unique characteristics and culture of each sponsored location. The idea is to ensure a real presence and unique experiences for Carnival-goers, integrating the brand organically into the rhythm of each celebration. Whether through blocos, trios or major urban hubs, we want to strengthen ourselves as the brand that elevates the connection between culture and entertainment,” said Marcela Campos, Vice President of Esportes Gaming Brasil.
Beyond its on-the-ground presence, Esportes da Sorte’s Carnival 2026 strategy includes an integrated media and engagement approach, featuring activations across TV, radio, out-of-home media and a national PR operation before, during and after the festivities, focused on high-quality coverage and organic content generation.
The project will also include content and influencer engagement initiatives across multiple locations, expanding organic reach while capturing behind-the-scenes moments and Carnival experiences.
In 2025, the brand was present in more than 100 blocos and street parties across different regions of the country. For 2026, Esportes da Sorte is taking things to the next level, consolidating a nationwide project and reinforcing its leadership role in Brazil’s largest popular event.
The post Esportes da Sorte to be official sponsor of Brazil’s leading Carnival celebrations in 2026 appeared first on Americas iGaming & Sports Betting News.
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