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Work.Live.Play.: a more flexible, engaging and dynamic way of working in SKS365

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The Group officially formalizes the new working initiative built in the last 2 years, based on these three pillars

It has been 18 months since the world suddenly found itself facing a dramatic health emergency, that has inevitably revolutionized everyday life. Among the biggest changes that this pandemic has brought with it, is certainly the value of time and the importance of the personal and individual sphere beyond one’s role or job position.

This means for companies that the quality of life of employees has become a competitive asset and a key parameter for reviewing productivity based on people’s satisfaction and safety. This represents the core of the project that today is officially launched within the SKS365 Group offices: Work.Live.Play.

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It is a more flexible working model that the company has been developing in the last two years and that the pandemic has further boosted. Work.Live.Play. is not just a choice of the place where to work. Its strength and innovation lie in the personalization of the working routine on the basis of a balance between the needs and requirements of each employee and the function and role he covers within the organization. Work.Live.Play. is a dynamic model that evolves over time, thanks to a constant collection of feedback from employees.

There are different working routines in SKS365 – says Brian Dean, Chief People Officer of the Group – 100% remotely, 100% from the office, or a mix between the office and remote working. It is a method of differentiation within the company: a more flexible, engaging and dynamic way of working focused on the needs of each individual employee, taking into account wellbeing and safety, allowing people to create a more personal way of working while remaining productive in their roles. Furthermore – continues Dean – it allows us to plan and reorganize office spaces and additional technological requirements for a better work experience.”

No changes to hours per week, no adjustments to salaries, annual leaves and holidays or, least of all of the allowances. “No obstacles – specifies Deanfor people’s careers, no one will be penalized or left behind if he decides to work 100% remotely. We want to encourage people to feel free from outdated bonds and anachronistic dynamics that add nothing to individual productivity or performance. In our internal interviews with the managers and the HR team, we even gave green light to work from abroad or to spend the whole summer with the family, even for those who have decided on 100% office mode. In short, it is not the presence or physical attendance that we are interested in nourishing, but the moral aspect, the motivation and commitment of our employees: this is what we have always been aiming for. We are deeply convinced that a winning approach is based on finding the right balance between work, psychophysical wellbeing and free time. Employee satisfaction and wellbeing lead to higher employee productivity, especially in these times of uncertainty.”

At SKS365 key to our work is customer service and a result oriented working culture – says Alexander Martin, CEO of SKS365that requires clear goals, active communication and a high degree of self-discipline and proactiveness by all staff. Driven by the global pandemic, we accelerated our flexible working model which has clearly proven to be successful. Across the group we realized higher productivity and better results. The future is clearly a hybrid model depending on roles, functional activities, and benefits of physical collaboration. While many tasks can be done effective remotely, including collaboration given modern tools, coming together for physical meetings grows togetherness and drives Live and Play with colleagues.”

The Group currently has employees, located in four offices: Serbia, Malta, Austria and Italy. 20 nationalities coexist under SKS365 corporate brand. WLP model ensures alignment with employment law under each jurisdiction of the four countries and adaptions of provided allowances & benefits. The new working model is perfectly aligned to the company culture book launched in 2019 in which it is stated that diversity and inclusion are the key pillars of its corporate identity.

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Digitain Announces New Slogan and Vision Ahead of ICE Barcelona

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Digitain announces a bold new vision and slogan that embodies its forward-thinking approach and highlights its commitment to innovation and excellence.
Digitain, a global leader in Sportsbook and iGaming solutions for over 20 years, proudly presents its new company slogan: “BUILT TO LEAD.”. Announced ahead of ICE Barcelona 2025, this slogan highlights Digitain’s fresh perspective on its vision, positioning, strategic pillars, and essence.
Digitain’s new vision reflects its dedication and commitment to creating genuine connections, ensuring meticulous attention to detail, and maintaining a dynamic, leading-edge approach to innovation. The company’s lasting success is grounded in the strength of its partnerships, an obsession with achieving excellence, and a relentless drive to set new industry benchmarks. Guided by its strategic pillars—next-generation product innovation, unsurpassed service, industry expertise and pioneering new standards—Digitain is further solidifying its position as the trusted partner of choice for leading operators worldwide.
Aregnaz Hakobyan, Group Chief Marketing Officer at Digitain, stated: “A strong foundation and well-defined brand architecture are the cornerstones of our success and the roadmap to our future. The Brand Reboot Project was a project that we have worked for over 4 months and is more than a refresh—it’s a powerful step forward that enhances our value and clearly articulates our purpose. Our slogan,’BUILT TO LEAD.‘ encapsulates who we are and where we are heading, embodying our unwavering commitment to excellence and leadership. It also signifies that our company has reached a pivotal point—leading the iGaming and tech industry with innovation and unmatched expertise.
Our vision clearly indicates that we are shaping the future of iGaming as the leading technology giant and the partner of choice for top-tier operators globally. With unrivaled service and a passionately committed team, we are setting new industry standards, making iGaming safer and more socially accepted than ever before.”

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North Star Network acquires Soccernet.ng to strengthen Nigerian presence

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North Star Network (NSN) has announced its acquisition of Soccernet.ng, a prominent Nigerian sports media platform, marking a significant expansion into the Nigerian sports scene and underscoring its ambition to solidify its footprint in the African media landscape.

Founded in 2014, Soccernet.ng has become a trusted authority on Nigerian football, providing in-depth daily coverage of local football alongside trending stories from the global soccer world. Known for its quality journalism and passionate team of football enthusiasts, the platform has achieved significant recognition, including the Sport Blog of the Year award at the Nigerian Blog Awards.

A Strategic Move into Africa

The acquisition of Soccernet.ng is part of North Star Network’s strategy to expand its portfolio in Africa. The platform joins NSN’s roster of over 30 respected sports media brands, which includes Afrik-Foot, Top Mercato, Football Whispers, Sportsmole, and Vringe.

Julien Josset, Co-founder of North Star Network, expressed enthusiasm about the acquisition:

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“We’re excited to welcome Soccernet.ng into the North Star Network family. Their passion for Nigerian football and commitment to quality journalism align perfectly with our global vision of bringing fans closer to the game they love.”

Preserving Soccernet.ng’s Legacy

Soccernet.ng will retain its original team of dedicated journalists, ensuring the platform’s authenticity and unique voice remain intact. The website currently engages readers not only in Nigeria but also across over 150 countries, including the UK, USA, Canada, and Spain.

Biyi Akangbe, Founder of Soccernet.ng, reflected on the platform’s journey:

“We started as a small website 10 years ago with a passion to deliver news about Nigerian footballers to readers. We’ve since grown into a globally recognized source for Nigerian football news. This acquisition by North Star marks an exciting new chapter for our brand.”

Co-founder Lolade Adewuyi will continue to contribute to the site as a columnist, maintaining the brand’s strong connection with its loyal readership.

Expanding Global Reach

The acquisition of Soccernet.ng reinforces North Star Network’s dedication to amplifying local voices in key regions while offering unparalleled sports coverage. With its innovative strategies and growing portfolio, the group is poised to drive sustainable growth across its media brands.

North Star Network is a leading global sports media group, operating in over thirty countries and committed to delivering world-class sports content to fans worldwide.

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This acquisition sets the stage for a new era in Nigerian sports journalism and highlights North Star Network’s continued efforts to connect fans to the heart of the game.

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GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline

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GamCare’s National Gambling Helpline received a record 55,228 calls and online chats from people experiencing gambling harm in 2023-24 – a 25% increase from the previous year – according to the charity’s Annual Report.

In a year marked by uncertainty over the future shape and structure of the gambling harms treatment sector following the previous government’s white paper on gambling reform, the charity continued to prioritise those at-risk of, or currently experiencing, gambling harm.

Of all calls and online chats that were responded to on GamCare’s Helpline in 2023/24, 41,070 (74%) were classed as supportive interventions. This includes supporting people with initial guidance and advice as well as delivering a seamless entry point into structured treatment services, with individuals completing treatment reporting a significant reduction in gambling-related distress and financial harm.

In March 2024, the Office for Health Improvement and Disparities published an assessment of the gambling treatment system, highlighting that 57% of individuals engaging in treatment were referred by the National Gambling Helpline. This underscores the Helpline’s critical role in connecting people to the support they need. Over 9,100 free treatment sessions were delivered in the year to April 2024, with an average of just 2.1 days’ wait from point of referral.

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GamCare’s targeted programmes aimed at young people, women, and the criminal justice system provided training on how to spot the signs of harms and where to signpost into support for 10,344 professionals, and education for 53,324 young people, children and parents. The Women’s Programme, in partnership with organisations such as Refuge, trained 3,813 professionals to recognise and address gambling-related harm among women.

Margot Daly, Executive Chair of GamCare’s Board, says: “Throughout a challenging year and with heightened demand for our services, GamCare’s staff have got on with the job of preventing harm where possible and treating harm where necessary. While we expect important changes in the gambling harms landscape, we have been determined not to let this uncertainty affect our relentless focus on the people who really matter – those at-risk of or currently experiencing gambling harms.

“I would like to thank and pay tribute to our frontline staff who provide 24/7 support for all those at risk or in distress. I also want to thank GamCare’s senior executive team who have steered GamCare through a period of sustained change, and to my fellow trustees for their guidance, unwavering support and the time each has dedicated to ensuring that the charity stays on course and on mission.

“As we look ahead to how the future of the gambling harms sector is shaped, we are committed to working proactively with the NHS and other partners and commissioners to ensure that people are continually able to receive the right support at the right time.”

The post GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline appeared first on European Gaming Industry News.

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